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You can find a better version of my blog at http://www.adammarkus.com/blog/.

Be sure to read my Key Posts on the admissions process. Topics include essay analysis, resumes, recommendations, rankings, and more.
Showing posts with label Knewton. Show all posts
Showing posts with label Knewton. Show all posts

March 08, 2010

Knewton: What Not to Not Do with Multiple or Complex Negations on the GMAT

My blog's sponsor and GMAT content provider has provided me with the following post on the verbal section. If you have not done so, consider taking a free trial of Knewton GMAT.
-Adam

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It’s Wordy, It’s Awkward, It’s… Correct!

What Not to Not Do with Multiple or Complex Negations on the GMAT

Alex Sarlin is a Content Developer at Knewton where he helps students with their GMAT prep.

The GMAT has a limited bag of tricks up its sleeve to disguise incorrect answer choices. Think of the test-makers as politicians caught in a fib; they can exaggerate (extreme answer choices), skirt the subject (irrelevant answer choices), twist the truth further (distortions), or draw dubious inferences to throw you off their scent. In the end, though, any politician will tell you that the most efficient way to get away with a lie is to simply confuse your accuser into submission. The GMAT usually does this by using negation and reversals in unexpected and mystifying ways.
Negations are words that reverse the meaning of a sentence. They include adverbs and adjectives, such as not, cannot, unlike, or without, and verbs that negate their subjects, such as neglect, deny, reverse, refuse, or counteract. Negations can make parsing sentences into a nightmare, especially during the GMAT, when reading quickly is a key skill. Dealing with negations and reversals effectively is doubly important for non-native English speakers, for whom unraveling complicated sentences is sometimes even more difficult.

Consider the following statement:
Employees with children are just as responsible as those without children.
That makes sense. Now, let's throw in a reversal such as you would see on the GMAT:
An employee with children at home is no more likely to neglect his or her work duties than is an employee without children at home.
It's already getting a bit ugly and difficult to parse, but after a moment, we can recognize that “no more likely to neglect his or her work duties” means the same thing as “just as responsible” does. Let's add a few more twists:
Unlike the inconclusive results of research conducted on employees with and without disabled older relatives, the results of one recent study found that employees with children at home are no more likely to neglect their work duties than are employees without children at home; however, the same cannot be said for such employees' attentiveness to housekeeping duties.
Wow, that's a mouthful! There are many, many negations and reversals in this sentence, all of which are there to make the core meaning of the sentence difficult to spot.
Never fear! There are methods to handle negation and reversals on the GMAT that are sure to make it less stressful.

1. Train yourself not only to notice, but to physically feel any negation words that pop up in an argument, passage, or answer choice.
Did you notice the “not only” at the beginning of the last sentence? We hope so. By “feel,” we mean that you should train your brain to be on high alert as soon as you spot a negation; when you read “The CEO denied the charges that his management style had sunk the company's financial situation, but not that it was responsible for the rise in employee morale,” that very first “denied” should color the way you read the entire rest of the sentence; everything after that point is being denied, and any further reversals must fit into that framework as well.

2. When multiple negations appear in a sentence, they can, but don't always, cancel one another out.
a. Unlike Renaissance scientists, early Medieval scientists were not expected to perform impartial experiments.
b. The new vaccine could not decrease the rate of infection among the antelope population.
In (a) above, the negations cancel one another out; we can be sure that Renaissance scientists were expected to perform impartial experiments. In (b), though, we cannot know whether the vaccine increased the rate of infection or whether the rate of infection stayed exactly the same. "Not decrease" does not necessarily mean "increase"... but it could! Think logically! Furthermore, incorrect answer choices often play on this double negation trick; if (b) was in an argument, the GMAT would be likely to offer an incorrect answer choice that states “The rate of infection among the antelope population has increased since the introduction of the vaccine.” This is not necessarily true, and would be an invalid inference and an incorrect answer.

3. Let yourself be a ping-pong ball.
The worst thing you can do is to plow through negations without noticing that they are there; instead, let them bounce your understanding of the sentence around freely, back and forth, until the meaning becomes clear. Practice on this sentence, which has no less than seven negation words or reversals:
Although neither a lack of iron nor a lack of vitamin B12 is a guaranteed predictor of anemia, a condition in which the body does not have enough red blood cells, both of these deficiencies may, in the absence of other countervailing measures, cause the condition.

4. Don't be afraid to re-read sentences with complex negations and to rephrase them in your own words.
An extra few seconds of reading is always better than choosing an incorrect answer. Speaking complex sentences out loud helps many test-takers as well (but not too loudly; mind the others in the room!).
Good luck, and one last piece of advice from us at Knewton:
Never forget to avoid ignoring negations!




 

March 07, 2010

Knewton on GMAT Verbal: It’s Wordy, It’s Awkward, It’s… Correct!

My blog's sponsor and GMAT content provider has provided me with the following post on the verbal section. If you have not done so, consider taking a free trial of Knewton GMAT.
-Adam

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It’s Wordy, It’s Awkward, It’s… Correct!
Joanna Bersin, is a Content Developer at Knewton where she helps students with their GMAT prep. 

Like a salesperson trying to trick you into purchasing an expensive item by appealing to your emotions, the makers of the GMAT try to trick test-takers into both “buying” grammatically incorrect answer choices by making them concise, and eliminating answer choices that are grammatically correct by making them appear awkward and unwieldy.

How do we usally avoid splurging on unnecessary purchases? We train ourselves to shop wisely, basing our decisions on a range of criteria and not solely on what "seems" to be the most attractive option in the store. We focus on specific features, using logic to compare items. How can you choose the correct answer on test day? You don’t just listen to your ear; first make sure that each sentence you eliminate violates a concrete rule of English grammar. When choosing between the remaining, seemingly error-free, constructions, use the differences between the options to identify errors; all other things being equal, always pick the less wordy, less awkward, and more active answer choice.

But buyer, beware: The test-makers, like salespeople, want your ear to tell you what to do. Before going into “negotiations” with these tricksters, it’s best to learn some of their most common tricks.

First, make sure to hold on to wordy and awkward but otherwise error-free constructions. The test-makers especially like to make choice A (the original sentence in the prompt) sound particularly awkward, even when it is the only error-free option. This encourages test-takers to eliminate it immediately, and then to waste time picking between the remaining options. They want us to think “This is the ‘sentence correction’ section, our minds tell us, so this sentence, especially a wordy and awkward one, must need some correcting."  But not necessarily!

Next, do not waste time struggling with pronoun-antecedent errors in complex sentences. Because it is easy to spot a pronoun within a sentence, there is not much that the test-makers can do to create errors with an underlined pronoun. Therefore, do not let pronoun use distract you; check for a logical antecedent, and make sure that the pronoun agrees with this antecedent in number- and move on. On the GMAT, a pronoun is even allowed have two physically possible antecedents within a sentence as long as only one of these antecedents is logical.

On questions dealing with parallelism, items that are linked must be the same part of speech. Options that follow this rule are sufficiently parallel. Once you are choosing between sufficiently parallel options, look for other errors. On tough questions especially, the GMAT-makers will often make the most parallel-looking option incorrect for some other reason, luring you to into choosing it over a sufficiently parallel option without other errors.

For example:
"For the play, the creation of a humorous script and the care of choosing from a cast are important."
And:
"For the play, the creation of a humorous script and the care with which the cast is chosen are important."
… are both parallel. The first sentence uses "of" after "care" and looks even more parallel than the second sentence. However, the less parallel-looking option, the second one, is grammatically correct and logical, whereas the more parallel-looking option is awkward and does not have a clear meaning. "The care of choosing from a cast" does not make sense. 
Don't be fooled; appearances aren't everything.

Finally, when down to those final two options, plug each back into the original sentence and check for sentence logic. An underlined portion itself may read error-free, but, when read in the context of the entire sentence, the meaning of the sentence formed may be illogical. Which option clearly places all modifiers, especially adjectival ones, as closely as possible to the words they modify? Which choice connects clauses logically?

The salespeople use the same tricks over and over again. Learn the gimmicks and buy only what you came for.

January 06, 2010

Knewton on "GMAT test day, minute by minute"

In the following post by Knewton's Grad School Verbal Lead, the GMAT test day is broken down minute by minute. Especially for anyone who has not actually sat for the GMAT before, I think the following is quite helpful.  Disclaimer: Knewton is both my content partner and a Linkshare advertising partner on my blog. 
-Adam
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GMAT test day, minute by minute
Alex Sarlin is the Grad School Verbal Lead at Knewton, where he focuses on GMAT prep.
In reality, test day is not that different from any other day of preparation—test-takers must be attentive, focused, and fully prepared to bring their A-game. But for many test-takers, the term “test day” brings a variety of symptoms: cold sweats, night terrors, the shakes, and so on. Knowing the nitty-gritty of what to expect when you get to the testing center can help relieve some of that unnecessary anxiety. Here’s Knewton’s minute-to-minute breakdown of a typical testing experience.
1. Arrive early, but don’t plan on studying at the testing center. 30 minutes before liftoff.
Show up to the test center 30 minutes before the official time, as the GMAC suggests. Although this may mean waking up even earlier than expected, avoiding any feeling of being rushed is priceless. However, many testing centers don’t allow studying in the waiting room, so don’t plan on getting there early and reviewing notes. Use the time before the test to relax and focus on the task at hand.
2. Locker Room. 10 minutes before liftoff.
After presenting your identification and test reservation, you may be given a key to a locker, into which you must put everything on your person other than your identification itself. This includes pens, paper, books, cell phones, house keys, lucky rabbit’s feet… everything. All you are allowed to bring in is your identification and the locker key itself. Think of this as a cleansing ritual, or a locker room warm-up. Although some centers may be more lax than others, in no circumstances expect to carry anything into the testing room.
3. Entering the Testing Room.2 minutes before liftoff
The testing room will be a room filled with computers. It will be shut off from the rest of the testing center and under constant video monitoring. You may feel like the subject of some strange scientific experiment entering this room, but fear not. No shocks will be administered, and you will be far too wrapped up in your computer screen to notice the cameras or the half-lidded gaze of the proctors. Also note that you will be not only starting the test on a different schedule than other test-takers, but that it is likely that the others in the room may be taking different tests altogether. Whispering or passing notes is neither an option nor a temptation; this is not high school.
4. Tools of the Trade. Seconds before liftoff.
You will be provided with several tools with which to conquer the GMAT. The scratch pad looks and feels like a laminated legal pad; it is lined, yellow and shiny, and you will be provided with a thin black dry-erase upon which to write. These both work well, and you are allowed at any time to raise your hand to get the proctor’s attention if you need replacement pads or pens. You may also be provided with noise-canceling headphones (like those used by jackhammer-using construction workers). These work like a charm, even though the noise you’ll be canceling is the clickity-clacking keyboards of a dozen other test-takers.
5. Liftoff. The argument essay (30 min).
After signing in (perhaps with the proctor’s input), you’re off! You begin with the argument essay, and are given a 30:00 ticking digital clock in the corner of the screen by which to measure your progress. Depending on your comfort with this time period, you may want to outline your essay on the pad before writing, especially noting which examples you expect to use and in what order.
6. Getting Personal. 30-60 minutes in. Issue Essay.
Same deal; you know the drill.
7. Eight is Enough. 60-68 minutes in. Break 1 (8 minutes).
You have the option to take an 8-minute break at this point. Keep in mind that the break starts the second you click “yes,” meaning that once you raise your hand to get the proctor, sign out by using your ID, and leave the room, you have less time than you might think to get back. This is enough time for a bathroom break or a breather, but no more. Up to this point, you have been at the test center for an hour and a half, and not yet seen one verbal or math question. So the first third of test day is all warming up and doing the essays; try to time your caffeine intake accordingly.
8. Test Day Begins. 68-143 minutes. Math  (75 minutes).
Test day begins in earnest. You cannot know which section will come first on the GMAT, but you will have 75 minutes either way. The math section is considered far more difficult to finish in this time period than is the verbal for most test-takers, so plan accordingly (and use timed practice to understand your own timing). The math section will have you using that scratch pad in earnest, and you may want to use it to virtually “eliminate” choices on the verbal section by writing out A, B, C, D and E and crossing out choices as you go. The number of each question (and how many are left) is provided at all times, as is the time.
9. Eight is Enough Part 2: 143 minutes-151 minutes. Break 2 (8 minutes).
Just like Break 1, except it’s likely that you will need this break even more. Take it to get a breather and prepare for the next section. Shift from math to verbal (or vice versa) mentally, with the different timing considerations in your mind.
10. The Home Stretch! 151- 226 minutes. Verbal (75 minutes).
Stay alert! You’ve been at the test center for almost 4 hours at this point, but your concentration and focus is as necessary as ever. Watch those questions count down as you go…
11. Getting Down to Business. Score Reporting Info. 226-234 minutes.
As your reward for finishing the test, you get to decide which schools get your (still unreported) score. Let visions of leafy campuses, whiteboards, and elbow-patched professors fill your mind as you enter the schools you’d like to receive your score reports.
12. Do or Die: Canceling Your Score. 234-236 minutes.
Last step: you have two minutes (with a ticking clock) to decide whether to cancel your score or report it. What’s your final answer? If you decide to report the score, you will immediately be informed of your scores and percentiles on the math and verbal reports. Either way, after four hours, almost half of which did not involve any math or verbal questions, test day has become history. It wasn’t so bad, was it?
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Disclosure: See my earlier post regarding my Linkshare advertising agreement with Knewton.
-Adam Markus
アダム マーカス
GMAT オンライン コース テスト情報 試験対策準備

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December 18, 2009

Knewton: GMAT or GRE?

While I have previously discussed the issue below and personally take a very neutral position on whether one should take the GMAT or GRE, Jose Ferreira, the Founder and CEO of Knewton takes a very anti-GRE position. One of the primary reasons I was initially attracted to having Knewton  both advertise and provide GMAT content for my blog was because of Jose, who is certainly one of the top test prep guys on the planet.  Given Jose's expertise with both the GMAT and GRE, his comments below are really worth considering. For the record, I have yet to have done admissions consulting with a single MBA applicant who took the GRE, so I have absolutely no personal sense of what kind of admissions outcomes taking the GRE leads to.

-Adam Markus
アダム マーカス
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GMAT OR GRE
You may have heard that some business schools (Harvard, MIT, NYU, Stanford, Virginia, Yale, U Penn, and Berkeley) have started accepting GRE scores in place of GMAT scores. And you may be thinking: “Awesome! I hear the GRE is easier. I’m taking that!”
 
After all—there’s no Data Sufficiency on the GRE. Sounds great, right?
The problem is: There’s no Data Sufficiency on the GRE.

The GMAT has been designed and perfected for business school students. GMAT questions mirror the tasks you will perform every day in business school. Reading Comprehension—because you’ll be reading 50 -100 pages in case studies every day. And Data Sufficiency—because you’ll be skimming each case’s exhibits and financials to determine which numbers are key to cracking the case and which are irrelevant. What about Critical Reasoning? Well, every day in class you will comment on other students’ arguments. And they will comment on yours, sometimes in pretty snarky ways. So you need some facility in arguments, if only to protect yourself from that loudmouth ex-banker in the Skydeck.

In fact, the GMAT is a great test. By that I don’t mean that it will bring peace to the world, or spiritual enlightenment, or that a good time will be had by all. I mean it’s extremely well-constructed, with very high scoring consistency. In short, the GMAT does an excellent job of testing the skills you need to excel in business school.

In contrast, the GRE General Test is, well, general. It is designed to provide a sense of the fitness of a student for graduate-level work, whether one is interested in pursuing a PhD in English or a Masters in Psych. But the aptitudes needed to succeed in one discipline are very different from those of other disciplines, and no single test can measure them all well. Success in business, and success in business school, requires very specific skills that the GRE measures poorly, and the GMAT measures very well.
Furthermore, the GRE has been a rather troubled test. (ETS might claim that I’m the one who caused their troubles; in fact, I merely shed light on them.) In the 1990s, I developed a strategy for one question type called Pattern Identification that was so devastating that ETS had to discard hundreds of thousands of printed test booklets, admitting that I “broke the code, so we are removing the questions from the test.” Later on, I reverse-engineered the security protocols and scoring algorithm of the early GRE computerized test, forcing them to pull the exam for months to fix problems I uncovered. They sued us, and took to calling me the “antichrist.” (Umm, do I at least get Connie Nielsen with that?) Later still, they had serious scoring problems with the GRE analytical section, and consequently did away with that section entirely.

So then why do any business schools accept the GRE? Ok, well for one thing the GRE is slowly but surely getting better, and it’s about to be significantly revised so it will probably improve still further. But mostly, it’s about access, especially internationally. The GMAT isn’t available in as many locations, especially overseas. So business schools figure, “Hey, if we accept the GRE, we’ll find some great candidates who might not have been able to apply to business school, or who might add an MBA application or two along with their Masters applications.”

Bottom line: if you can take the GMAT, you should. The GMAT tests skills specific to business school. While admissions officers at schools accepting the GRE will accept a GRE score in lieu of a GMAT score, they doesn’t mean that they’ll will trust GRE scores.  And if you give them a GRE score when it’s clear you could just as easily have taken the GMAT, it could hurt your application.

Besides, Data Sufficiency is fun! Well, here at Knewton we think it’s fun. (Though we also think puns about transfinite cardinality are hilarious.) More importantly for you, Data Sufficiency is equally hard for everybody. It is also highly coachable, and Knewton’s Test Experts have developed the most powerful Data Sufficiency strategies there are. Stay tuned and maybe I’ll blog about them…
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 If you have any comments on this post, please leave comments, do not email Adam. 
Disclosure: See my earlier post regarding my Linkshare advertising agreement with Knewton.


MBA留学 GMAT オンライン コース テスト情報 試験対策準備

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December 02, 2009

Q&A with Knewton's Director of Test Prep

As I mentioned in my last post of November, I will be having GMAT content from my Linkshare advertising partner,  Knewton, Inc., on my blog.   What made me decide to partner with them was the strength of their test development team and the price and quality of their approach to test preparation.  I was also impressed that they were willing to offer a 50 point or your money-back guarantee.  To learn more about what they do, I conducted a Q&A with Chris Rosenbaum, Director of Test Prep of Knewton, Inc.

Adam: Tell me about what makes Knewton different from other GMAT test preparation services.


Chris: Knewton is different for two reasons: the technology of our platform, and the quality of our teachers. By delivering our classes online, we can offer students a customized, flexible learning experience focused on their educational needs. Because we’re not operating physical tutoring centers, we don’t have the same constraints that some of the larger companies do. This allows us to drive down the price of test prep. We can also focus our resources on hiring a small, elite group of the best teachers in the business. The beauty of the internet is that people can get access to our teachers and curricula, regardless of where they live or what their schedule is—at the best price, $690.

Adam: Who are the people behind Knewton?
Chris: Knewton CEO Jose Ferreira was an executive at the nation's largest test prep firm, where he led a company-wide effort to re-engineer its courses. Now he has designed Knewton from the ground up to include every feature he was unable to include in traditional bricks and mortar courses. Jose has personally designed Knewton's test prep curriculum, and has cooked up all-new strategies students won't find anywhere else. Catch him in action; he still teaches classes for each test. Jose "broke the code" on the GRE exam by inventing a foolproof strategy for one question type. ETS took the extraordinary step of removing the question type from its exams, saying that Jose "broke the code and published it, so we are removing the questions from the test." It is the only time ETS has ever removed a section from one of its exams due to a test-taking strategy.
David Kuntz has been involved in every aspect of the large-scale educational assessment business over the span of a twenty-year career, holding senior positions at both LSAC and ETS. Among many other activities, he created the first automated test assembly algorithm and system for the current LSAT, the first web-based computer-adaptive test delivery system, the first online AP practice program using real AP graders, and the first large-scale web-based portfolio scoring and management system.

Adam: How good are your test questions? Do they really duplicate the test?

Chris: Our GMAT course gives students access to more than 3400 practice problems, all designed to mirror what they will see on test day. The course includes five practice GMATs built by the people who literally developed the actual test. We don’t think you’ll find a better simulation of the GMAT anywhere.

Adam: Tell me about your online live instructional component.

Chris: Our live video classes are delivered live online via video, with slides and examples appearing onscreen. The teachers have dozens of practice questions at their disposal that they can drag and drop into the lesson in real time. The teachers receive instantaneous data on how students are doing and the conceptual errors they’re making, and can adapt accordingly.
Students can interface via “chat” at any time during class and get immediate responses from the teaching assistants. If the question is relevant to the entire class, the assistant passes it along to the teacher. Students can also send in questions for immediate answers during daily office hours, or at any time if they don’t mind a slight time delay for the answer. All lessons are instantly archived with digital-video-recorder controls for students to replay, pause, fast-forward, or rewind. Students can return and review archived video lessons on demand.

Adam: What differentiates your teaching methods from those of your competitors?

Chris: Aside from the fact of the online platform, we use sophisticated technological tools to optimize our students’ learning experience. Our online curricula include hundreds of concept tags that help us track progress at a very granular level. We're able to tell students with certainty that they're in full command of the fact that all radii in the same circle are equal, but that they need more strategies for 3-4-5 right triangles.
We also offer the single best Money-Back Guarantee in the business. It's very simple. Attend class, complete your homework, take our practice tests. If your score still doesn't improve by at least 50 points, you get a full refund. No questions asked.

Adam: How good are your teachers?

Chris: Without bragging too much, we can safely say that our teachers are the best. They’ve graduated from the top schools, they’ve earned the top scores, they’ve got the most experience, and they demonstrate a heartfelt passion for learning.
Other prep companies give you one, often unproven, teacher. Knewton’s classes are taught by teams of test prep professionals. The lead instructor guides the class from in front of the camera, while a dynamic team of teaching assistants answers all your questions in real-time. This system is unique to Knewton, and it provides the best individual instruction an online course can offer.

Adam: What sort of outcome should a typical Knewton student expect from your service?

Chris: We guarantee a 50-point increase in our students' GMAT scores. If a student’s score does not go up 50 points, he or she will get a full refund. Several of our students have earned much bigger gains than that. One student wrote in to tell us he went from a 480 to a 700 on the GMAT. Another went from a 700 to a 770.  I don’t want to overstate the importance of what we do, but these are life-changing events in terms of future earning potential. We are able to make these guarantees because we believe what we offer students—world-class teachers, top-notch content, and adaptive learning technology—far surpasses what they will get from any other course.

Adam: For someone who has already taken a GMAT course with one of your competitors, but is not yet satisfied with his or her score, what can you offer?

Chris: Our approach is unconventional, and we think we have a substantial edge over our more traditional competitors. If you’re curious but uncertain, we recommend taking our free trial so you can experience our method for yourself.

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I want to thank Chris for taking the time to answer my questions. Disclosure: See my earlier post regarding my Linkshare advertising agreement with Knewton.
-Adam Markus
アダム マーカス
GMAT オンライン コース テスト情報 試験対策準備

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November 23, 2009

GMAT Content from Knewton, Inc.

May 20, 2011 Update:  My Linkshare arrangement with Knewton has ended.

I am pleased to announce that Knewton, Inc. will be providing my blog with GMAT content. I think Knewton, Inc. offers a superior GMAT course option. They have a great development team lead by some of the best in test prep and are offering a course with a money-back guarantee that anyone looking for GMAT test prep should really consider taking.

As a matter of disclosure, I have entered into a Linkshare arrangement with Knewton.  For quite a while now, I have wanted to find an advertiser for my blog who I was comfortable partnering with. Knewton, Inc. is that partner.


-Adam Markus
アダム マーカス
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