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Showing posts with label Stanford GSB. Show all posts
Showing posts with label Stanford GSB. Show all posts

June 15, 2024

Stanford GSB MBA Essays and Application for the Class of 2027

 In this post, I analyze the Stanford GSB MBA (also MBA and MSX) essays and additional information/resume/employment history/activities for Class of 2027 . My analysis of Stanford GSB interviews can be found here. For an overall quick analysis on M7 schools essays see here for an earlier post.

 

You can find results and/or testimonials from my clients admitted to the Stanford Classes of 2026, 2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2016, 2015, 2014, 2013, 2012, 2011, and 2010 here. My clients admitted to Stanford GSB have come from China, Europe, India, Japan, Mexico, Singapore, South Korea, and the United States and have had extremely diverse professional and educational backgrounds. The advice I provide below is based on that experience

 

Applicants can apply to both the MBA and MSX at the the same time. For candidates that fit the MSX work requirements of 8 years minimum.  Regarding MSX, if you are interested in attending that program, I highly recommend getting in direct contact with the admissions office for that program. They are likely to provide you with much more personalized feedback on whether you are good applicant for the program.

 

 

The deadlines for Stanford GSB will depend on whether you are applying to the MBA, MSx, or both MBA and MSx programs. Taken from the application form:

"The following options are available for applying to the MBA and/or MSx Programs this year:

Applying forApplication rounds and deadlines
MBA ProgramRound 1: 10 September 2024, 4:00 p.m. Pacific Time
Round 2: 08 January 2025, 4:00 p.m. Pacific Time
Round 3: 08 April 2025, 4:00 p.m. Pacific Time
MSx ProgramRound 1: 15 October 2024, 4:00 p.m. Pacific Time
Round 2: 08 January 2025, 4:00 p.m. Pacific Time
Round 3: 13 February 2025, 4:00 p.m. Pacific Time

If you wish to apply to both the MBA and MSx Programs concurrently, you must apply during Round 1: 10 September 2024 (MBA and MSx) or Round 2: 08 January 2025 (MBA and MSx). If you are applying to one program, you may apply in any of the three rounds." 

 

I don't usually provide deadline info in such detail, but for GSB, this can be a bit complicated, so I did.

 

Which round to apply for?

I would never recommend applying for Round 3 at either program if it can be avoided. While some lucky few do gain admission in Round 3 for both programs, given class size and popularity/ranking of GSB, it is not something that will work well for those who are not truly exceptional.  I work primarily with Indians and Japanese and see admission often equally in both rounds. That said, if someone is ready to go in R1, I would encourage it.

 

 

UNDERSTANDING STANFORD GSB'S ADMISSIONS CRITERIA
Before discussing the  Stanford GSB MBA essay set for admission to the Class of 2027,  I will discuss the centrality of demonstrating Stanford GSB's three central admissions criteria- Intellectual Vitality,  Demonstrated Leadership Potential, and Personal Qualities and Contributions.

 

 

INTELLECTUAL VITALITY
The simple reality is that Stanford is for really smart people and specifically for people who want to think and explore: This is a school fueled and surrounded by innovation and collaboration. If you have ideas, there is no better place than Stanford GSB to explore them.

 

My clients who get interviews and most certainly those who are admitted are, without exception, objectively smart people. One primary way, but not the only way, to measure these criteria is by looking at the key numbers.  For the Class of 2025, the GSB site provides the following:

GMAT Average: 738.

GRE Average: 164 (Verbal) and 164 (Quantitative)

GPA Average: 3.77

TOEFL: 113

These numbers reflect the fact that Stanford is the most difficult MBA program to get admitted to. When I am talking with a client or potential client, if I have somebody with a really strong academic background and I see a real sense of purpose and focus to their academic and professional career, I might advise them to apply to Stanford. And in the last few years, I have literally convinced three of my clients to apply to Stanford because basically I said, "Hey, you’re perfect, you’re what they are looking for."  And that’s a sense.  It’s not objective.  And so, it’s just based on my experience. I am not always right about this, but I am right about it enough of the time to think I know when I have an applicant who is right for Stanford.  There are also times, where I have the opposite conversation. If your academic performance at university (both in and out of the classroom) was not outstanding, Stanford will be extremely challenging to enter. I have had clients get in with GMAT and GRE scores that were significantly below average and GPAs that were not excellent but they were truly outstanding candidates. For example,  I had a client admitted whose academic performance was solid but not excellent but whose leadership and impact at university was exceptional. This client's personal story and professional impact were also exceptional. The client also had the advantage of coming from a country and a region that has few MBA applicants.

 

 

DEMONSTRATED LEADERSHIP: THE CENTRAL ROLE OF LEADERSHIP AT STANFORD
Stanford should, like HBS, be associated with a leadership-focused education, which is reflected in its mission statement:

Our mission is to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the world.Our mission is to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the world.

The three new impact essays that were added for 2019-2020 (Class of 2022) are certainly the ideal place to highlight your  leadership potential.  But beyond that, what you write in the two essays, resume, and application form should also take your  leadership potential into account.  It is also important to advise your recommenders on the importance of discussing your leadership potential.

 

PERSONAL QUALITIES AND CONTRIBUTIONS
I think reading what Stanford says about  Personal Qualities and Contributions is the best place to start when thinking about this third criteria.  In essence, Stanford wants to know why should be a part of the 6.2% of the applicant pool that they will be admitting.  What makes you stand out?  How will you contribute?  What is it about your experience and attitude that will not only make you a good fit for Stanford but will give you the potential to make an impact to the Stanford community?  This does not just come out in one particular place, but is something that will come out of your entire application as well as in an interview.

 

STANFORD IS LOOKING FOR HONESTY
In my analysis of Essay A, I will discuss the critical importance of providing honest answers to Stanford's questions. I think that what has always made a winning set of essays for Stanford is the ability to commit to making an honest and insightful presentation of yourself. Based on my experience I can say the following are not effective:

1. Over-marketing: While I believe in the value of the marketing metaphor to some degree, I also believe you have to be able to understand that a crude, over-determined approach to doing so will not work here (For more about this, click here).   If you are not real, assume a good reader will figure out that you are not.  As mentioned above, I think Dean Moss is someone ideal for determining whether you are telling the truth or slinging bullshit.

2. Not writing your own essays. If your essays are not written in your own voice and don't reflect your English ability, don't expect to make it past Stanford's team. My own approach to helping my clients does not involve me writing their essays but instead I act as a coach, a close reader, and someone who can benchmark their work against those who have been admitted. I make the assumption that overly cooked essays that look like they were written by a professional journalist when you are not one or by a native English speaker when you are not one or similar inconsistencies are unlikely to succeed.

 

IS STANFORD RIGHT FOR YOU?

Stanford really does provide great advice about both the Stanford GSB essays and about how to handle your applications. Just start exploring their website!  Also, see my discussion of Stanford GSB in my analysis of Essay 2. Don't make assumptions about what Stanford GSB is or based on what someone told you it is. Instead, make that determination yourself after sufficient research. If you are thinking about Stanford GSB and have not yet attended one of their Admissions Events, I suggest doing so if you can. Visiting when school is in session is ideal though likely to be impossible for at least Academic Year 2020-2021 because of Coronavirus. Most importantly try to talk to current students or recent alumni. In the present environment all schools are making great attempts to have a variety of online ways of learning about the school and connecting with students.

 

 

Essay Questions A&B

"Essay A: What matters most to you, and why?

For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?

Essay B: Why Stanford?

Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.

Length

Both essays combined may not exceed 1,000 words. We recommend up to 650 words for Essay A and up to 350 words for Essay B. We often find effective essays that are written in fewer words.

 

Formatting

  • Double-spaced
  • Number all pages
  • Upload one document that includes both essays

Be sure to save a copy of your essays, and preview the uploaded document to ensure that the formatting is preserved."

 

SHOULD I WRITE ESSAY A OR B FIRST?
Applicants often ask me this question. I think it is important that knowing why you want an MBA, Essay B, be clearly established first. Therefore, at least at the conceptual level, you should have a clear answer to Essay B initially. You might do the writing in either order, but as I will discuss below, what matters to you most, Essay A,  must be consistent with and complimentary to your rationale for pursuing an MBA. Stanford does not specifically ask you to write about your post-MBA goals in Essay B, but I would argue that it is impossible to explain why you need an MBA without explaining what you need an MBA for.  And a major part of what you need an MBA for is what you will do after you finish at Stanford.  Now it is possible that what matters most to you might actually relate directly to your goals, so the amount of detail about your goals need not be extensive in Essay B, but explaining why need you an MBA is at the core of this essay set.

 

 

Essay A: What matters most to you, and why?

This is the classic Stanford GSB essay question. If you want to enter into the MBA Class of 2027, you will need to find your answer to it.

WHERE DO SUCCESSFUL ANSWERS TO ESSAY A COME FROM?
In my experience, answers to this question that result in acceptance come from the HEART and the HEAD. The two combined will allow you to tell your story about what matters most. I suggest beginning with no fixed assumptions about what Stanford wants here. One of the easiest ways to write a bad version of Essay 1 is to have a theme that does not directly relate to your actual experience: Round pegs do not fit into square holes.

 
 
Heart: The admits I worked with found that what matters most to them by looking inside of themselves and finding something essential about who they are. No one is reducible to a core single concept, a single motivation, or any other sort of singularity, but certain things do make each of us tick. Beyond the most basic things of survival, what motivates you? What do you live for? What do you care about? How do you relate to other people? Are you driven by a particular idea or issue? Where do you find meaning?
 
 
Head: Once you think you have identified that essential thing that matters most to you, begin analyzing it. What is its source? WHY does it remain important to you? How? How does it relate to the career aspirations you discuss in Essay B? The heart will tell what it is, but the head must explain it. From my perspective, great answers to this question combine a very strong analytical foundation-A FULL ANSWER TO WHY AND HOW IS MANDATORY- and specific examples. Avoid the common mistake that Derrick Bolton mentions above of ignoring the "Why?" and the "How?" by focusing too much on the "What?"If you are having difficulty answering Essay A to your own satisfaction, I have few suggestions:
 
 
If you are feeling totally blocked and making no progress on this essay, write some other schools essays first. In the process of doing so, you may discover the answer. This has worked for a number of my clients while others prefer focusing on Stanford first.
 
 

Stanford admissions states that there is no one right answer. Some applicants become paralyzed because they want THE RIGHT MESSAGE. You need to fully account for who you are and what you have done, but should not try to overly sell yourself to Stanford because that is simply at odds with the way in which the school selects candidates. Therefore don't focus on finding THE RIGHT MESSAGE, instead, be honest and give an answer that is real. If you are having some more fundamental difficulties with this question, one book I suggest taking a look at is Victor Frankl's Man's Search for Meaning. This classic is worth a look for anyone who is thinking about what their life is about. Frankl makes us think about meaning from the most extreme of perspectives, inside a concentration camp, and in the process helps us to understand that meaning itself is deeply tied to our own survival. If you need to engage in some self-reflection, Frankl’s book is one place to start. I might also suggest reading Plato or doing some meditation, but in my experience those take more time and Frankl's book has the advantage of being short, inexpensive, available at many libraries, and has been translated from the original German into at least twenty-two languages.

 

The answer may be real, but is it a good one? If you are not sure, look critically at Stanford GSB's mission statement discussed above in this post.  Does what matters most to you fit within this mission to develop innovative, principled, and insightful leaders who change the world? Think about this statement in the widest possible way. Given the small class size and the highly collaborative nature of the program, admissions will only be doing its job right if they select students who fit into Stanford GSB's mission. Stanford is looking for leaders, but leaders come in many forms and the values and ideals that inform them vary greatly. In my experience, Stanford highly values "Thought Leaders" as well as those who demonstrate more standard forms of leadership. If what matters most to you is something that admissions can clearly connect to informing your ideals as a leader and your professional goals then you are on the way to forming an effective answer to what is Stanford's most unique essay question.

 

Some Common Types of What Matters Essays

While I am not known for giving examples or sample answers, I would like to discuss three common types of answers.

 

 

Abstract and metaphorical: Abstract and metaphorical answers can produce very creative responses. An example (Note all examples I will use here are not from my clients) would be "What matters most to me are the doors in my life."  Using the whole concept of entering and exiting, this essay concept might work very well, but could easily generate a series of disconnected stories that don't leave the reader with a really clear answer.  I have had clients use such answers effectively, but more often than not, the more abstract the answer, the harder it is to make into something really convincing.  Remember that writing MBA essays is not primarily a literary exercise, so be careful with this approach.

 

Core value: A core value response might involve a very simple answer to the question, such as "What matters to me most is love."  Applicants frequently stress out about giving simple answers to the question because they worry that the answer will be too common.  I think it is a mistake to worry that your core conceptual answer is too common because you should assume that Stanford admissions has seen almost every possible answer to this question already.  What is ultimately important is not the what, but the why and how you explain that why in the essay.  Simple can work exceptionally well if it is a way to connect key aspects of yourself effectively.  I have had a number of clients who were admitted with one to three-word answers to the question.

 

The Mission: A mission version of the answer works exceptionally well if your stated mission is really backed-up by your resume and other aspects of your application. An example would be "What matters most to me is protecting the Earth's environment for future generations."  I have seen many answers like this that were truly excellent and resulted in admission for candidates who could really prove they had the mission in the past and would be continuing  it in the future.  On the other hand, I have seen so many bad answers that lacked believability because the applicant's biographical details did not align with the answer, and/or lacked a clearly stated mission with a scope that was clarified in Essay B.

 

While I have seen all three types result in admission, I have seen more Core Value and The Mission type answers work successfully.

 

Make a choice! All successful versions of this essay that I have read involve making a choice. That is to say, you must actually clearly indicate something that matters most. As someone who is frequently contacted by those who have failed to obtain admission to Stanford and want to know why, I often find that they don't make this choice. Their "what matters most" lacks clarity and unity. Make a clear choice and really explore it. This will best reveal your self-awareness and your passion.

 

Leverage the optional impact essays:  The impact essays give you a place to tell detailed stories of leadership, teamwork, and accomplishment, so don't focus on such stories in Essay 1. Instead of focus on explaining yourself and what you most value.  Let the impact essays show how you live out what matters most to you in greater detail.

 

Finally, the map is not the territory: You are more than whatever you write in an essay.  This is essay is just a slice of who you are. It is not everything, so don't expect you will  have that one theme that explains everything you care about. You have to make a choice of topics here, but this is ultimately not an existential choice, it is a marketing choice. You are deciding what core message(s) about yourself will ultimately best give you a chance of admission to Stanford.  The question itself is ultimately absurd for most people as what matters to them is one more than one thing. We have competing commitments: Often more than one thing matters most to us so we are constantly reprioritizing. We are complex and contradictory. Our beliefs and actions are not always in alignment.  We worry about our choices. We have inner struggles. All of this is true and yet ultimately in terms of this essay you have to provide a clear answer to the question. Getting at what matters most is often determined by struggling with competing commitments and ultimately stating what is rhetorically most defendable and strategically most appealing.

 

 

Essay B: Why Stanford?
Your objective in the essay is to demonstrate why you would greatly benefit from a Stanford MBA education.  Stanford is proud of what they are and what they can offer. They can reject anyone and they do reject a higher percentage of applicants than other schools. One thing I think that separates great versions of Essay B (the ones that get applicants an interview) and mediocre versions (the ones that usually don't get applicants an interview) is the extent to which the applicant is able to show that Stanford is not a mere afterthought or an option, but actually a necessity to accomplish one's aspirations. Fully account for that in your essay. Learn as much as you can about Stanford and think deeply about who it will impact you.
 
If you are applying to both MBA and MSx, make sure that whatever you say about Stanford applies to both programs. Explain why you would be happy to attend both programs if offered admission. Don't express a preference for one or the the other in the essay. Additionally, you have a space in the application form (Professional Experience page) to discuss why MSx is right for you: Because the Stanford MSx program is for mid-career managers, we want you to have clear career goals in mind when you begin. Briefly tell us about your specific career goals and how you believe the Stanford MSx Program, combined with your experience, education or background, will help you achieve them. Be as specific as you can. You are welcome to elaborate on these goals further in Essay B if desired. (Note that only the MSx Admissions Committee will review this response) 500 characters
While it would be possible to discuss more about MSx in Essay B, I really would not do that given the tight word count. Instead I would mention why GSB is right for you as that applies to both programs.  For this short answer, you have approximately 80-100 words to explain why MSx is right for your career goals.
 
Stanford views itself as a change agent. Show in you essay how it will change you. In my experience,  a good answer to Essay B  will do the following;
 
 
1. Shows how the applicant intends to be an agent of change in whatever career he or she pursues after his or her MBA. Stanford is looking for innovative change agents, so make sure that you demonstrate that in this essay. Your answer should be consistent with Stanford's mission to "Change lives, Change organizations, Change the world."  This really does matter.  Stanford takes 400 people a year  and is typically admitting approximately 6% of those that apply. It is a precious opportunity to go there and hence giving a spot to someone whose goals are simply mundane and not focused on impacting the wider world is not what Stanford admissions is interested in doing.  Whatever your objectives, whether it is to be a partner at a consulting firm, a leading investment banker, a social entrepreneur, a global marketer, an executive in the energy industry, a politician, etc., you need to provide a sense that you have the capability to have wide impact in your chosen field.
 
 

2. Shows connectivity with Essay A.  Whether the connection is extremely direct or relatively abstract, the reader should feel a sense of synergy between these essays. For those who have a mission (see above) type answers in Essay A, Essay B is an opportunity to explain how an MBA will help you carry out that mission. For  those with other types of Essay A answers, the connectivity will be more indirect, but should still be intuitively obvious to the reader.

 
3.  Consistent with the applicant's biography.  That is to say, applicants have facts in their past experience that must make their goals believable.  I work with reapplicants to Stanford and for those who are dinged without an interview, I frequently find their goal essay lack this consistency. For instance, someone who says they want to go into social entrepreneurship, but has no history of getting involved with non-profit organizations, lacks significant recent volunteer experience,  and/or has no significant entrepreneurial experience, simply lacks credibility
 
 
 
4.  Does not just make a series of dumb lists of classes or tell Stanford about itself, but explains what the applicant wants from Stanford.  Go review Stanford's curriculum,  course catalog, and faculty and research. The resources available at Stanford GSB and Stanford University as a whole are vast, so figure out specifically what you want from the school as you will need to discuss that. While you should be explaining why you need an MBA, you need to make sure that your reasons align well with Stanford. You need not mention the names of particular courses as long as it would be clear to your reader that your learning needs align well with Stanford's curriculum. For example, it is really a waste of word count to mention the names of particular finance courses if the main point you are simply trying to make is that you want to enhance your finance skills. Every admissions officer at Stanford is well aware of the programs major offerings.  If you have a particular interest in a more specialized course or studying with a particular professor, it might be worth mentioning it as long as it is an explanation of why you want to study the subject and not based on circular reasoning;
 
 
 
An example of circular (tautological) reasoning:  "I want to take Accelerated Corporate Finance: Applications, Techniques, and Models because I am interested in learning advanced corporate financial techniques."
This kind of circular reasoning is so common. Usually, it takes place within a paragraph consisting of many such sentences. They actually convey nothing about the applicant.  They are just abstract needs and will have limited impact on your reader.  The admissions reader wants to learn about you, not about their own program.
 
 
 
An example of an explanation for why:  "While I have been exposed to finance through my work at MegaBank of Joy, I presently lack the kind of comprehensive understanding of corporate finance that I will need to succeed as an investment banker."  A complete explanation would include additional details about the kind of issues that the applicant is interested in learning about and/or specific ways the applicant intended to apply what he or she would learn at Stanford.  By focusing on very specific learning needs and explaining those needs in relationship to one's goals and/or past experience, the admissions reader will be learning about you.
 
 

THIS IS A FUTURE DIRECTED QUESTION
Unlike some other "Why MBA" questions, Stanford is not asking about the past.  You have Essay A, your resume, and the application form to discuss the past. This essay is about who you want to become. While Stanford does not require you to elaborate on your short and long term goals in this essay, without some consideration to your post-MBA future, it will not be very easy to write an effective answer to this question.  You need not have an elaborate plan here.  You hardly have the space for it.   Instead of focusing on your goals,  focus on your personal mission:

-How will you make a difference and how can Stanford  help you do that?

-What impact do you want to make on the world that an MBA will help facilitate?

-What do you need to learn at Stanford in order to transform yourself for your future?

You need to be ambitious. Simply stating what your goals are and why Stanford is the best place for you to accomplish them is not exactly what you need here. Instead, you need to articulate a rationale related to why you want an MBA  that is connected to Stanford's mission to train global leaders. For more about being ambitious and visionary, see here. While the Stanford essay may not require goals, you will need them if you are interviewed by an alumnus.  Most Stanford interviews involve a discussion of goals.  So having a well thought out set of goals, even if they are not written about extensively in Essay B is something that you should have in place. While many applicants will be able to successfully apply with relatively standard goals ("I want to be a consultant because..."), communicating aspirations requires going beyond the typical.

 

When formulating goals, the necessary prerequisite for formulating aspirations, I suggest going through a formal process of goals analysis.If you are still trying to figure out what you want to do with your life, you can use the following grid.

The following image may not work for all browsers. If so, see here. Click to enlarge it.

How to use this matrix:

Step 1. Begin by analyzing your "Present Career." What  roles and responsibilities have you had in clubs, part-time jobs, internships, volunteer activities, etc.? What was/is your functional role(s)? What was/are your responsibilities?
Next, analyze your present strengths and weaknesses for succeeding in your present career. In particular, some of your greatest strengths may have been demonstrated outside of work, so make sure you are accounting for them.
Strengths: What are you good at? Where do you add value? What are you praised for? What are you proud of?
Weakness:What are you bad at? What are you criticized for? What do you try to avoid due to your own limitations? What do you fear?
Next, analyze your situation in right now. What opportunities exist for your growth and success? What threats could limit your career growth?
 
 
Step 2. Now, do the same thing in Step 1 for your "Post-MBA" future after you have earned your graduate degree. If you cannot complete this step you need to do more research and need to think more about it. I frequently help clients with this sort of thing through a process of brainstorming.
 
 
Step 3. If you could complete step 2, then you should see the "Gap" between your present and your future. What skills, knowledge, and other resources do you need to close the gap between your present and future responsibilities, strengths, and opportunities?
 
 
Step 4. After completing Step 3, you now need to determine how an MBA will add value to you. It is possible that an increased salary as a result of job change will be sufficient "ROI" for the degree to justify itself, but you should show how a degree will allow you to reach your career goals. How will the degree enhance your skills and opportunities and help you overcome your weaknesses and external threats? If you can complete Step 4, then you should be ready to explain what your goals are, why you want a degree, and the  relationship between your past and future career, as well as your strengths and weaknesses.
 
 
The above table will also help you answer such common interview questions as: Where do you want to work after you finish your degree? Why do you want an MBA? What are you strengths? What are your weaknesses? What are your goals?
 

 

 

The Essay B writing process

After going through a process of reflection and analysis, prepare versions of Essay B that includes everything you want to say. Next, begin the process of revision. Here are a few key things to consider when revising:
1. Think about the most important thing you need admissions to know about what you want to do after your MBA and why Stanford MBA (or MBA/MSX)  is the best place for you to do that. Begin your essay with that. Chances are good that on your initial draft the most important thing is somewhere in the middle or end of your essay.
2. Prioritize the rest of your content: What do they really need to know? Chances are you have lots of details that can be cut.
3. Make a formal argument: Your essay should be neither a set of disembodied points or a summary, instead, it should be a formal statement. Effective forms of this statement vary. The important part is that the reader should be able to understand it clearly and be convinced by it.

Once you have put together Essay B, consider how the rest of your application supports what you say in it. Without over-marketing yourself or even necessarily writing it directly in the essays, make that your other essays and other aspects of your application show how your potential will contribute to your future aspirations.

 

 

SURE IT IS  AN "OPTIONAL ESSAY" BUT ONLY AN IDIOT WOULD NOT ANSWER IT!

SHORT ANSWER QUESTION

 

Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others?

All the clients that I worked with who were admitted and/or interviewed by Stanford for the Classes of 2022, 2023, 2024, 2025 and 2026 wrote the impact essays. You should too!

While there is only one question, you can provide up to three answers to it.  My clients have always written three answers, but one does not have to.

Calling this an optional essay is just a confusing message to send to applicants because (1) it is not like a typical optional essay related to critical information or problems that have not been accounted for, which is the common topic for optional essays (Stanford has it, it is called Additional Information and is discussed below) and (2) anyone can and should answer this question! If you cannot identify 1-3 specific ways you have had impact in ANY SETTING (professional, extracurricular, academic, or other setting = ANY)  that you have not covered elsewhere in detail in application (including the essay in the application, see below), there is a problem.  I don't recommend writing about something you are covering in detail elsewhere in the required essays or application form but, of course, some overlap is likely (especially with respect to the application form content). Given that Stanford is looking for people who will have high impact throughout their careers, the essay is a great way to showcase your potential to be a high impact leader in the future.  it is also an opportunity to show how you will add value at GSB.  It is also a great chance to elaborate on a story that you could not include or fully discuss in your required essays.

 

Effective answers to this question will clearly state the activity engaged in, identify the impact, and explain why it was significant (made a difference) to your yourself or others.  This chart will help you brainstorm impact essays:

Essay OutlineWhat was your role?What does it mean?Why will this essay sell them on you?
Situation:
When?
Where?
Who?
What?
How?
Effective answers to when, where, who, what, and how should all relate directly to your role in the situation. You are the hero or heroine of your story.Your reader should have a clear understanding of the situation. They are not reading a mystery story, a poem, or some other form of writing where withholding information will be valued.The situation needs to be one that the reader will believe, consider to be important, and hopefully be impressed by.
Action Steps:
What actions did you take?Action Step 1:
Action Step 2:
Action Step 3:
Stories break down into steps. For each step, make sure you are clear about what you did.Each action step should be meaningful and demonstrate your potential. This is the core of the story and it is important the rationale for your actions be stated as clearly as possible. Effective essays involve both description and interpretation.If you are actions are clear and their value is clear in terms of your leadership, analytical, engaged community citizenship, or unique background, you will be on a firm basis for selling your story to admissions.
ResultResults should be stated as clearly as possible. Your relationship to the results should be clear.Explain the significance of results clearly.Make your results meaningful so that they will be impressive.

I would suggest writing these  short essays after determining the content for your required A & B essays as well as completing the application form, so you can see what has not been fully accounted for in your background that you really want Stanford to know.  Aligning the content of impact essays to connect to theme of Essay A  and/or to show your potential to accomplish your goals as mentioned in Essay B is something that I consider critical for making a great essay set.

 

 

Optional Question 2

(Found on the Personal Information Page of the Application)

We know that each person is more than a list of facts or pre-defined categories. With this space, we provide you with an optional opportunity to elaborate on how your background or life experiences have helped shape your recent actions or choices.

 Give them a new perspective on you!

 

This is a behavioral question  (See my MIT interview post for a full discussion of behavioral questions).  I like this kind of question because it asks an applicant to apply something from their background to something they have done recently.   Please don't tell a story that overlaps with the content presented elsewhere in your application and especially not with your essay content.  Tell us about something else in your background and how it has impacted what you have done in some recent situation. That thing in your background could be a value, a lesson you learned, an activity or interest. The possibilities are endless. Whatever that background thing is, show how it impacted your participation in terms of the actions you took and/or the values you upheld.  Make sure you put time into this and don't write it as an afterthought. It would relate to something professional, personal, or extracurricular.  Recent would seem to me to mean in the last 12 months or so. so except for deferred admissions applicants and  those who have just recently made academic actions or choices (and not why MBA please! Covered in Essay B), academic topics are less likely.

 

THINK ABOUT THE REST OF THE APPLICATION
There is nothing more depressing to me than to look at an MBA application that is hastily put together. Worse still if it is a school that is hard to get into. Worse yet if it is Stanford, where there is a very rigorous approach to application review. The application form, transcript, and resume all play a significant role in the evaluation of your suitability for admission.  Given  that Stanford GSB is evaluating your intellectual vitality, demonstrated leadership potential, personal qualities, and qualifications, you can be certain that beyond your essays, the rest of the application will be highly scrutinized to determine how you benchmark against these criteria. Some people look at application forms as mere forms. I look at them as opportunities  to provide admissions with as complete and impressive presentation as one can. The reason admissions made the application was because they need the information to make a decision about you, so don't provide something that is done at the last minute. Stanford expects that you will take the application seriously. The worst thing you can do is treat this section as a last minute thought.

In the employment section, clients frequently ask me about the question, "What is your most significant professional achievement?" which is required for each position held.  I suggest you focus on the situation at work where you had the greatest impact. Where did you add value above and beyond what would normally be expected of you?  Sure you may have participated in some engagement that was big but if your role was routine, that is not what you want to mention. Focus on something that required you to take initiative and/or where your impact was beyond the expectations of your organization.

 

ONE PAGE RESUME PLEASE

Stanford really does prefer a one-page resume!

"Please attach your one-page resume. Unless you have a very compelling reason, do not submit a resume that is longer than one page."

For a one-page resume template, see here.   This is the resume template that many of my clients admitted to Stanford and other top programs have used.

 

Along with the essays, the Resume and Employment History are the most critical documents that you control. Both should present you as effectively and honestly as possible. These two values are not in conflict: Be honest, be thorough, and do not be humble. You are being judged by your professional experience and this is where they get your complete record of it. Since Stanford generally prefers a one-page resume, my suggestion is to provide that if at all feasible. You can always provide any supplemental information in the Additional Information upload section of the application.

 

THE BRIEF GOALS STATEMENT IN THE APPLICATION FORM

Please write a sentence or two about what you aspire to do after graduating from Stanford GSB. (Limit 255 characters.) 

The answer here should be consistent with whatever you are writing in Essay B.  It may simply overlap with content in Essay B or provide a bit of detail that you did not have the word count for. Obviously you cannot get much in 255 characters, so don't worry if this is just a restatement of what is in Essay B.  As far as the answer goes, be as clear and specific as possible.

 

 

Transcripts
At a Stanford presentation in Tokyo, the admissions officer emphasized that the admissions committee closely reads transcripts. While you don't control the content at this point, you have the possibility of impacting how the transcript is interpreted. Scrutinize your own transcript. If your GPA is high, this is easy. You can relax. If on the other hand, your transcript reveals an unimpressive GPA, some very low grades, gaps in study, or anything else that concerns you, you had better figure out how to address in the Additional Information section.

 

Additional Information: Use it or don't use it, but don't abuse it.

We are deliberate in the questions we ask. We believe that we get to know you well through all of the elements of your application. Complete this section only if you have critical information you could not convey elsewhere on your application (e.g., extenuating circumstances affecting academic or work performance). This section should not be used as an additional essay. 1200 characters
  • Extenuating circumstances affecting academic or work performance
  • Academic experience (e.g., independent research) not noted elsewhere"

If you read the above, it should be clear enough that this is the place to explain anything negative or potentially negative in your background or to provide additional information that did not fit in the space provided elsewhere. DO NOT USE IT FOR ANY OTHER PURPOSE. Yes, you may have written a great essay for Tuck, Wharton, Harvard, Chicago, NYU, MIT, INSEAD, Columbia, or London Business School, but don't include it here. I don't think the categories above require interpretation as they are clear.

 

If you really have no explanation for something negative, don't bother writing about it. For example, if your GPA is 2.9 and you have no good explanation for why it is 2.9, don't bother writing something that looks like a lame excuse. This is more likely to hurt than help you. In the same vein, don't waste the committee's time telling them that your GMAT is a much better indicator than your GPA (the opposite is also true). They have heard it before and they will look at both scores and can draw their own conclusions without you stating the obvious. That said, if you have a good explanation for a bad GPA, you should most certainly write about it.

 

MANY APPLICANTS HAVE  SOMETHING THEY WANT TO EXPLAIN. It might be small or it might be large, but if you don't give your interpretation of something that may look odd in your application, why assume that someone reviewing it will interpret in a manner favorable to you?   Your objective is to always provide the admissions reader with an interpretation, especially of something you think is relatively obvious and potentially negative.

SOME APPLICANTS HAVE NO REASON TO USE THIS SECTION.  If you have nothing that requires explanation, don't write something unnecessary here.  There is ZERO obligation to write this answer if there is nothing that you need to explain.

 

Activities
This section is important. Of course, some applicants will not have much here, while others will have a plethora of things to mention. In any case, provide the best answer you can. Use your judgment about what to include. The above instructions make it very clear that Stanford GSB is not looking for quantity. Give them quality and don't mention anything that will show your lack of commitment: If you joined a lot of organizations for a really short time and did nothing, I don't think that it will help you to mention it. Please keep in mind that there is no perfect applicant, just like there is no perfect human being. If you have had to work 100-plus hours a week since graduating from university and your idea of extracurricular activity is sleep, don't assume that not having any great activities will hurt you. Admissions will evaluate your whole application. I have had the opportunity to work with great applicants who were admitted to Stanford GSB, and I can say none of them were perfect, but what they were able to do was present themselves as honestly and effectively as possible. Some had amazing extracurricular activities while others really did not have much worth mentioning.

 

Finally, I plea with you to give yourself enough time to do a first class job on the entire application. I can't guarantee that doing a great job on the application form will get you into the Stanford Class of 2027, but if you make it part of your overall approach to applying, it will not hurt either.  Given the central importance of the resume to the interview process at Stanford, it is critical that you give that document the time and attention that it deserves. Getting into Stanford GSB is simply harder than getting into any other MBA program, but if it is where you want to go and if you think you fit there, commit to putting a significant amount of time into making a great application. Best of luck!

August 10, 2023

How much do I really need to know about an MBA program to prepare a strong application for it? It varies!

 My clients frequently ask me how much time they have to invest in learning about the MBA programs they will be applying to. That is, how many live or online information sessions, how many alumni and/or current students do they need to contact, and how much do they need to master the school's curriculum and other offerings to write their applications? Now that Covid is over, some also ask if they should go visit the school.

 

Keep in mind that I am not discussing school selection here. This post assumes you know why you want to go to a school, not whether you do or not. This issue you confront is one of time management with respect to demonstrating your knowledge and engagement with the school in the application.

 

My simple answer is that at the application stage it varies greatly. Some schools require an immense amount of work to just learn about them while others only require a moderate amount and some require very little. Some schools have essays that require knowing a lot about the school, others don't. Some have app forms that really require one to either show lack of engagement or show you went in deep. For some schools visiting can be very helpful, for others it is not critical.

 

 

Here is a summary of what I discuss in great detail below:

Schools that require minimal  knowledge and engagement to submit a strong application: HBS MBA, Yale SOM

Schools that require a moderate level of school knowledge and engagement to submit a strong application: INSEAD, ISB, MIT Sloan,

Schools that require high knowledge and at least moderate engagement to submit a strong application: Booth, HBS Joint Degree, HEC, Kellogg, Michigan Ross, NYU Stern,  Stanford GSB, Tuck, UC Berkeley Haas, Wharton

Schools were high knowledge and engagement is recommended to submit a strong application: Columbia Business School, Duke Fuqua,  IESE London Business School, Stanford MSx, UCLA Anderson, Wharton Lauder

 

 

Of course, at the interview stage, an applicant should have effective answers to such common questions as Why this school?  How will you contribute to this school's community? Have you talked with any alumni or current students?  But the interview stage is the interview stage and the application stage is the application stage and one can usually make up for lack of knowledge or engagement between these two stages.

AT THE INTERVIEW STAGE (AFTER YOU SUBMITTED YOUR APPLICATION)  FOR ANY SCHOOL, I CONSIDER THE FOLLOWING GOOD GENERAL ADVICE:

-I highly recommend engagement with at least one alumni or current student (absolute minimum and not sufficient for some schools discussed below) from any program that you will applying to and attending at least one online info session.

-You should know what courses and other activities you want to participate in. For schools where you had essays that answered such questions, this is easier to prep for. If schools that don't require such detailed and well structured analysis at the application stage, you need to do your research at the interview stage.

This will help when answering common interview questions: How did you learn about the program? Did you talk with alumni or current students? How will you contribute to the school's community? Why do you want to attend this program?

 

 

NOW BACK TO THE APPLICATION STAGE:

While I am great believer in becoming an informed applicant, I am also highly pragmatic. I never try to make my clients waste their time on something unnecessary when they have so much to do.  So it very helpful to know where one must best allocate their time and when.

 

 

This rest of this post consists of two parts. The first is on the criteria for assessing the level of school knowledge and engagement required and the second is a categorized discussion of specific schools.

 

PART ONE: Criteria for Assessing the Level of School Knowledge and of Engagement Required at the Time of Application:

-Essays

-Application Form

-Importance and Timing of School Visits

 

1. Essays: At the heart of any answer to this question is knowing to what extent you need to know about the school to make effective essays.

A high level of knowledge is required if the school has essays that require the applicant to provide a detailed explanation on how the MBA program will help them achieve their goals and/or how they will contribute  to the school while attending the program.

A moderate level of knowledge is required if the essays refer to the school's values, but don't ask you discuss the content of the program in any detail and/or has essays that don't necessarily mention the school, but offer the opportunity to mention it if you so desire.

A minimal level of knowledge is required if the essays don't require talking about the school: The school's essay(s) prompt(s) mention nothing about why this school or how you will contribute to it. In some cases, the essays are very short and have prompts that would seem to exclude discussing the school.

 

2. Application Form: Without consideration for what you know, schools have variable levels of interest in understanding your extent of engagement with them at the time of making an application.

A high level of engagement  is required if the school has application form questions that specifically ask if you had contact with admissions staff, alumni, or current students and want names and possibly additional information about your level of engagement.

A moderate level of engagement  is required if the school asks if you attended an information session in the form of a yes/no question on the application form.

A minimal level of  engagement is required if the school asks nothing in the application form about engagement with the school.

 

3. Importance and Timing of School Visits:

As you will see, this is a real mixed bag of exceptions and complications.

No school expects you to visit. This is especially true since Covid.  While a small number of schools granted clear advantage to visiting in the past in terms of a guaranteed  interview on-campus, now such schools have remote interview options.

Still visiting is useful to a variable degree depending on the school. Lets consider a few factors:

 

Your Proximity to the School:

-If you live close to a school you want to attend, you should visit. Hence anyone living in London who is applying to Cambridge, LBS, and Oxford and can't bother visiting looks rather lazy. Or if you are living in NYC and intend to apply to CBS, NYU, Wharton and Yale, you should certainly visit.  Exceptions to this statement:  Real lack of time based on work or personal issues, limited financial resources, and/or physical disability.

 

-If you don't live close to the school but can take the time and have the money to visit, you should to the extent that it can be helpful for school selection, writing your essays,  for interview preparation, or giving you the opportunity connect deeply with admissions and current students.

 

-For schools in more remote locations (Cornell Johnson and Dartmouth Tuck are the most notable in this respect. I have visited both and it is inconvenient to do so.), visiting is especially helpful because it will give you a great opportunity to engage with admissions and current students and just visiting is proof of your real interest in the program. I have found it especially helpful for candidates with less than stellar overall profiles (test score or GPA issues for example) to go visit in order to make a strong personal impression on admissions.

 

Acceptance Rates:

With the notable exceptions of CBS, LBS and Wharton, I think a general rule of thumb is that the lower a school's acceptance rate, the less important it is to visit and the higher the acceptance rate, the more important it is to visit. In this sense, I think HBS and Stanford GSB are the least important schools to visit because visiting has zero impact on the outcome.  One needs to learn about GSB to write Essay B, but that does not require a visit. Everybody loves Stanford, so telling them that means nothing.

 

On the other CBS and Wharton need to feel your love. Wharton's HBS and Stanford inferiority complex and CBS's HSW complex must be assuaged. Visiting is surely one very good way to do that.

 

Moreover, CBS and LBS have application forms like no other schools with respect to reporting on your level of engagement with adcom, alumni and current students.  So visiting is a great way to show super high level engagement. Just keep track of the students you talked with!

 

For schools with acceptance rates of 20% or more (meaning most US schools and all European programs), visiting is a way to signal that you have a real strong interest in the program and are likely to attend.  Especially for applicants with problematic test scores and/or grades, a visit can be impactful if you can get one-on-one time with admissions.

 

Timing of Visit:

 

-Visit the school when it is in session. Visiting when the students are on holiday and all you can do is talk with admissions is better than nothing, but it is not very effective because you will have not visited a class or engaged with current students. If you have serious one-on-one time with an actual admissions officer that makes visiting at any time significant, but keep in mind that not all schools will make that possible.

 

-For schools with an invitation-only interview policy, visiting prior to submitting your application is ideal. However R1 deadline timing may make that impossible. In such circumstances if you do choose to visit prior to interviewing indicate in your application that you will be visiting if you are comfortable stating that and make sure to connect with adcom when you visit.

 

-Visiting when you interview. If possible make sure you can do a substantive visit to the school prior to the timing of your interview so that you can use what you learned during the visit in your interview.

  • Warning: It is not always an advantage to interview on-campus. For instance at HBS, if you are coming from specific regions that has the same adcom member almost every round visiting your regional hub, it is advantageous to interview at the hub because you can predict the interviewer's likely line of questioning, but if you interview on-campus, you will not know who the interviewer is until you actually interview.  Another example, especially if you are a non-native English speaker and have a choice between a local alumni you might prefer that to interviewing on-campus with a 2nd year student.

 

 

PART TWO:   CATEGORIZED ANALYSIS OF SPECIFIC SCHOOLS

ALWAYS KNOW YOU CAN GO BEYOND THE MINIMUM. BUT IF YOU ARE FACED WITH TIME ALLOCATION CRUNCH, BE AWARE OF WHICH SCHOOLS REQUIRE MORE OF YOUR TIME!

 

Schools that require minimal knowledge and engagement to submit a strong application are characterized by the following:

-Essays that don't require talking about the school: The essays prompts mention nothing about Why this school or how you will contribute to it. In some cases, the essays are very short and have prompts that would seem to exclude discussing the school.

-You should know what the school is looking for in terms of applicant criteria, but you don't need to have an extensive understanding of course offerings or other aspects of the program and mentioning alumni or current students is rather useless unless they play a key role in your story and are not mere name dropping.

-No place in the application form for mentioning detailed prior contact with admissions,  alumni or current students. The school may ask if you attended an information but does not want a list of alumni or current students you had contact with.

-Visiting prior to the application deadline is not likely to matter as the app is not even accounting for it.

Schools that fit into this category

 

HBS MBA: Even in many interviews, HBS adcom interviewers don't ask Why HBS?  Most successful applications to HBS that I see whether from my own clients or from interview-only clients usually discuss HBS minimally if at all. HBS app form does not ask if you attended an information session.  HBS has made it clear for years that they want to learn about applicants, not HBS, in the essays. HBS KNOWS YOU WANT TO ATTEND HBS, SO THEY DON'T ASK WHY.  That is what means to be HBS. BOTTOM LINE: DON'T WASTE TIME ON NETWORKING FOR THIS SCHOOL, UNDERSTAND ITS CRITERIA FOR ADMISSION (see my blog post on HBS for an extensive discussion of that)  AND WHY YOU FIT, AND SPEND AS MUCH TIME AS POSSIBLE ON WRITING A GREAT ESSAY ABOUT YOU.  UPPERCASE SCREAMING EMPHASIZED. :) If you are applying for a joint degree, you will need to know more the program to write the joint degree essay and that it is why it categorized differently from the MBA program.

 

Yale SOM:  America's two most elite East Coast schools share a lack of focus on discussion of the school in the application form.  Given the 150 word Career Interests statement (Briefly describe your career interests and how you arrived at them. What have you already done to pursue these interests? What do you need to do going forward?), the last part of the question about what you need going forward should surely refer at least briefly to Yale, but clearly there is no place here for much beyond a sentence on why Yale. It is also possible that you could discuss Yale briefly in the main essay, but certainly not required and in many/most cases it would be unlikely to fit in a way that will not look forced and cliche.  If you are a reapplicant, the 200 reap essay is not at all focused on why Yale (Since your last application, please discuss any significant updates to your candidacy, including changes in your personal or professional life, additional coursework, or extracurricular/volunteer activities.), so unless your update involves doing something Yale specific, it is not likely that this essay will discuss Yale.  The main essay really does not focus on why MBA or Why Yale, so not really a place to mention that there.  App form does not include any questions on attendance at info sessions.

Having recently visited Yale for a second time this year, I have to say that I can easily see what has climbed in the ranks. With an amazing unique integrated first-year curriculum, total flexibility in the second year, a super building (we will not discuss their old one) and an amazing network, Yale is, in my mind, the only school that might eventually require rebranding the M7, the M8.

 

 

 

Schools that require a moderate level of school knowledge and engagement to submit a strong application are characterized by the following:

-Essays that refer to the school's values, but don't ask you discuss the content of the program in any detail.

 

-Essays that don't necessarily mention the school, but offer the opportunity to mention it if you so desire.

 

-No place in the application form for mentioning detailed prior contact with admissions,  alumni or current students. The school may ask if you attended an information but does not ask for a list of alumni or current students you had contact with.

 

Common Schools that fit into this category:

 

INSEAD: Arguably INSEAD could fit into the first category but given an open-ended optional essay that can be used for something positive, like how you will contribute to the school, how you learned about the program, or why you fit at INSEAD (especially important for those who lack international experience),  I place it in this category.  The app form does not ask for any information on your contact with INSEAD alumni, current students, or the admissions office. That said, I highly encourage my clients to interact with INSEAD admissions, alumni and current students so they know they will fit. Here in Japan, the INSEAD Alumni Association Japan, of which I am a Board Member (Executive Masters alumnus), has bimonthly drink get togethers that are open to applicants.  I can't think of an easier way to meet alumni then over drinks. INSEAD also does excellent applicant outreach to help potential applicants assess their fit for the school, but this will not have a bearing on the outcome. Keep in mind that the actual admissions committee for INSEAD consists of a changing committee of faculty and alumni who are not public about their role.

 

ISB: Only the supposed Optional Essay (not really optional in my opinion) requires knowing anything about ISB: Given your previous experience and future aspirations, how do you plan to use the PGP at ISB to fulfil your professional goals? Note: It is not necessary for you to write this essay. Please use this space only if there is something really significant that you would like us to know. This "optional essay" requires having a basic understanding of the program and relating it to goals. That kind of information is easily obtained from the website and an information session.  With respect to the main essays, you don't need to know about ISB.  In fact Essay 1 (Provide an honest portrayal of yourself, emphasizing your strengths and weaknesses. Highlight the key elements that have shaped your personal journey. Give relevant illustrations as needed. ) and Essay 2 (Contemplate two distinct situations—one where you experienced success and another where you faced failure. Delve into the personal and interpersonal lessons you learned from these instances.) are on topics that really don't require knowing about ISB. No app form questions on contact with ISB alumni, current students, or admissions.  

 

 

MIT:  The Cover Letter requires that you know why you fit at MIT, not why MIT fits you. Hence you need to understand MIT at the level of its values. Since they don't ask about goals or why MIT in this 300 word essay, you really don't need to know about the school in detail.  The 1 minute video is on introducing yourself to your classmates and does not require knowing about the program. As as long as you are familiar with the term "Sloanies" you should be good to go.  The application asks Y/N if you attended an info session, so attend one!

 

 

 

Schools that require high knowledge and at least moderate engagement to submit a strong application are characterized by the following:

 

-Essays that require you know about the program. Wharton's two required essays both are examples of two common question types that require knowing a lot about the school:

Essay 1: How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

Essay 2: Essay 2: Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

You can't answer either of these questions without knowing quite a lot about the school.  Wharton is pretty extreme since they ask both types of questions. It was as though they had a complex about being loved or something.

 

Limited or no place in the application form for mentioning detailed prior contact with admissions, alumni or current students. The school may ask if you attended an information but  usually does not ask for a list of alumni or current students you had contact with. If they do ask for that and I have placed it in this category is is because you only really need to talk with one student or alumnus (just UCB here).

 

Schools that fit into this category:

Booth: Essay 1 requires knowing a lot about this school. Given that Booth has only one required course (LEAD) and 5 subject area requirements and is thus the most flexible program around, providing a plan on how you will focus your two years of study is a good idea.  While not required it is also possible to refer to contributions in Essay 2, especially to non-professional clubs and activities at Booth. App form asks  Yes/No about attending information event and a drop box about your source of primary info about Booth. So attend an info session for sure!

 

 

 

HBS Joint Degree: Unlike the MBA program where no information about HBS is required, anyone doing a joint degree certainly needs to understand more about both degree programs in order to write an effective joint degree essay:

Joint program applicants for the Harvard Medical School, Harvard School of Dental Medicine, Harvard Law School, and Harvard Kennedy School must provide an additional essay: How do you expect the joint degree experience to benefit you on both a professional and a personal level? (400 words) OR Essay Question: The MS/MBA program is focused on design, innovation, and entrepreneurship within a technical/engineering context. Describe your past experiences in these areas and your reasons for pursuing a program with this focus. (Recommended: 500 words)

HINT: If you are confused about whether to apply for a joint degree or not and have limited time, don't and just apply for the HBS You MBA program.

 

 

HEC:   You certainly need to know about HEC to do Essay 1: Why are you applying to the HEC MBA Program now? What is the professional objective that will guide your career choice after your MBA, and how will the HEC MBA contribute to the achievement of this objective? App form asks you where you first heard about HEC (if alum, asks for name) but does not ask for details of info sessions or overall contact with HEC students/alumni.

 

Kellogg: In prior years they would have fit into the previous category but they now have a contribution question so they fit into this category. See my essay analysis for that. If you are a reapplicant, you may also be able to mention Kellogg related content and engagement there as well. Still Kellogg asks no app form questions about contact with the school.  You may also encounter a video essay that requires explaining why Kellogg but as this is a 1 minute video, the amount you can say will be limited.  The real prep on why Kellogg itself is certainly required for the interview.

 

Michigan Ross: Based on essay content, you really don't need to know anything about Ross, but I am placing Ross in the category because of the following app form question (bottom of page 3): Contact with Ross School of Business: Have you attended any Ross events (online or in person) or been in contact with a member of the Ross community in the past year? If so, please list event and location, and/or contact name and association with Ross. Please also share any referrals to the Ross program made by staff or alumni. Ross gives an effectively unlimited length text box for this.  DO NOT WRITE AN ESSAY!!  Just give them the facts of your engagement with members of the Ross community in the form of a list.  While there is nothing that requires one to have extensive contact with Ross community, significant engagement (talk with adcom, at least a couple of students and/or alumni) would be a safe minimum to convey that you are not just applying to this school as a safety choice. The Ross 150 word essay on goals (What is your short-term career goal and why is this the right goal for you?) certainly does not require discussing Ross and at most one could possibly include a sentence on that, though it is hardly necessary.

 

NYU Stern: This school barely fits this category and almost belongs in the prior one. While the Stern app has a bunch of checkbox questions on how you learned about the program, these amount to marketing questions and don't ask for any specific details of who you engaged with. The reason I put it here is that you need to know a bit about Stern to answer the following essay:

Change: Dare It. Dream It. Drive It. In today’s global business environment, the only constant is change. Using NYU Stern’s brand call to action, we want to know how you view change. Change: _____ it. Fill in the blank with a word of your choice. Why does this word resonate with you? How will you embrace your own personal tagline while at Stern? Examples:

  • Change: Dare it.
  • Change: Dream it.
  • Change: Drive it.
  • Change: Empower it.
  • Change: Manifest it.
  • Change: [Any word of your choice] it.

However, the essay is only 350 words, so you just have room here to discuss a few things about Stern.  Not much room in the application for name dropping, so save that for an interview. Stern wants to learn about you as a person based on the other main essay (6 things)  and the EQ endorsements but clearly they are not asking for something highly detailed regarding the school here.

 

Stanford GSB: The MBA program has no application questions regarding interaction  with admissions, students, or alumni, but if you are applying to MSx, see the next section.  Essay B (Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.) certainly requires that know why you want to attend GSB and this involves research and deep thinking about how the program will help you achieve..  I don't view name dropping of alumni or current students as very helpful here because the school really wants to learn about how you want to use them. Feel free to visit Stanford, but if you think this will impact the outcome you are delusional.  Don't waste your word count on the trivial or obvious but use it to showcase how you would specifically utilize Stanford.

 

Tuck:  I had anticipated placing Tuck in the next category because I do think engagement with at least a couple of alumni or current students (and if viable a school visit) is important, the application form itself does not require you to indicate all your points of contact with Tuck. Hence as long the two (out of three required)  300 word essays (Why are you pursuing an MBA and why now? How will the distinct Tuck MBA contribute to achieving your career goals and aspirations? AND  Tell us who you are. How have your values and experiences shaped your identity and character? How will your background contribute to the diverse Tuck culture and community?) highlight your big Tuck knowledge, you should be fine.  I do recommend name dropping of an alumnus or current student or two in one or both of these essays.  I think the school is best categorized here, but maybe this is my most controversial categorization.

 
UC Berkeley Haas:
While Essay #2 How will an MBA help you achieve your short-term and long-term career goals? (300 words maximum) certainly requires some knowledge of why Haas is right for (only an idiot would provide a generic why MBA answer to this question), it is not a very long question so there is limited space for this. What makes  me want to place this one in this category is the application form question:
HOW YOU HEARD ABOUT US
Have you recently had significant interaction with a current student or alum?

The reason I have included Haas here and not in the next category is because they are not asking for multiple students or alumni and otherwise not asking for the kind of extensive details schools in the next section require.

 

 

Wharton: As discussed above the regular Wharton MBA essays require extensive knowledge of the school. It  fits into this category  and not the next one because the application form does not require any information about attending info sessions, alumni, or student contact. That said, I  recommend a lot of contact with Wharton students and alumni though it is not actually necessary if an applicant takes the time to dig deep into Wharton's online content. See the next section for Wharton Lauder.

 

 

Schools were high knowledge engagement is recommended to submit a strong application have one major thing in common: A specific place in the application for mentioning contact with admissions, alumni or current students that asks for details.  In the case of Columbia Business School, Duke,  IESE,  London Business School, and UCLA Anderson this can be found in the application form.  In the case of Stanford MSx and Wharton Lauder, the reason they fit here is because of the level of interaction you should have with admissions prior to applying.

 

Columbia Business School: While Columbia's 250 word Essay 3 (We believe Columbia Business School is a special place. CBS proudly fosters a collaborative learning environment through curricular experiences like our clusters and learning teams, an extremely active co-curricular and student life environment, and career mentorship opportunities like our Executives-in-Residence program. Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? Please be specific) does not require extensive engagement to write effectively, the app form does. Welcome to one of the most detailed app forms with respect to your level of engagement with adcom, alumni, and current students.

 
Columbia Business School Contact

 

NOTE:  The boxes for detailed info appear only if you check YES. 

 

The great thing about this app form content is that frees one up from needing to mention alumni or current students in Essay 3 because there is a specific place in the application to provide such details.  You should certainly contact a student (or more than one) via the Hermes Society. In addition, I would recommend reaching out to alumni as well as current students who are officers in the clubs you are interested in. I would consider listing at least two and ideally 4 or more current students and alumni in the app form.

 

 

Duke Fuqua:  You want to show your deep interest in Duke, a school that is typically treated by clients as a safety or backup.

Essay 2- Fuqua prides itself on cultivating a culture of engagement. Our students enjoy a wide range of student-led organizations that provide opportunities for leadership development and personal fulfillment, as well as an outlet for contributing to society. Our student-led government, clubs, centers, and events are an integral part of the student culture and to the development of leaders. Based on your understanding of the Fuqua culture, what are 3 ways you expect to contribute at Fuqua? (500 words maximum).- certainly requires that you know about the program. You should feel free to name drop the at least couple of alumni or current students you engaged with. If you have visited certainly work that into this essay.
The App form asks for your specified engagement with Duke and highly recommend you have it.
---THIS IS LONG------
How did you first hear about The Fuqua School of Business? Specify in the text boxes provided as needed. (Use the 'Ctrl' key, or 'Cmd' key for Mac users, to select multiple.)

 


What sources of information encouraged you to apply to The Fuqua School of Business? Specify in the text boxes provided as needed. (Use the 'Ctrl' key, or 'Cmd' key for Mac users, to select multiple.)

 

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If you really want to be a part of Team Fuqua you had better show them big love.

 

 

IESE: IESE's app form certainly asks in detail about your engagement with the school and its community:

----THIS IS LONG------

 
 

 

 

 

 

 

 

 
 

 

 

 

 

 

 

 
 

 

 

 

 

 
 

 

 

 

 

 
 

 
 

 
 

 
 

 
 

 

 

No

Yes, check which event(s) below:

 

IESE Business School Event

 
 

 
 

 
 

 
 

 
 

 
 

 

 

Yes

No

 

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Given that level of detail and based on my own conversations with IESE admissions, I HIGHLY RECOMMEND extensive engagement with admissions, current students, and alumni. If visiting is viable and this is a high priority school for you, consider doing so.

The essay is short but does require you to know about the program: Career Goals Essay: What are your short-term and mid-term post-MBA goals? How will the IESE MBA program help you achieve them? (word limit 300 max).

 

 

London Business School:  While CBS and IESE might seem to ask a lot of questions about engagement, LBS is really in its own category for this. This is because of its MANY app form questions:

App form questions:

-How did you first hear about London Business School? (Max 200 characters)

-How did you hear about this programme? (Max 100 characters)

-Have you attended an event on or off campus, or online where you met with representatives from the school? If yes, please tell us when, where and who you met. If you know any London Business School Alumni or Students, please give their names, graduating class and tell us how you know them. (300 words max)

-We encourage applicants to take into consideration the impact of study on family and friends. Who have you discussed your plans with and what was the response? (300 words max)

No other school is asking for this level of detail.  That is why I highly encourage any client who wants to attend LBS to engage in extensive networking with current students and alumni, to visit if it not an undue burden and the timing is right, and to attend information sessions.  A critical key to getting admitted to this school is showing you want to attend and have taken a lot of time to learn about the program. Try to talk to at least two alumni and two current students but the more, the better.

 

You must show deep engagement through the above in addition to what you write in the essays below:

Question 1 (500 words): What are your post-MBA goals and how will your prior experience and the London Business School programme contribute towards these?

This essay requires knowing about LBS at the same level as schools in the previous category like Wharton or Booth. Keep in mind that since you have to alumni and current name drop heavily in the application questions above, you don't need to do that in this essay.

Question 2 (500 words): (This question is optional) Is there any other information you believe the Admissions Committee should know about you and your application to London Business School?

In theory this essay need not be written but I always advise clients to write it, unlike most of the US schools that want positive essay content, but just the discussion of problems, LBS is giving you the opportunity to tell them more.  Given their extensive essay-like content in the application form, including a question on academic performance, you should use this essay to give them additional reasons to admit you.  Most of my  LBS admits use this either for a contribution essay like Wharton Essay 2 above or to highlight one or more major accomplishments that they could not communicate in the application form in any detail but want to highlight. Of course, discussion of any problems can always be mentioned here and it is fine to use the 500 words for multiple and distinct purposes.

 

Also note that the alumni interviewer at LBS will have full access to your application, so it is important they see a high level of engagement in the application.

 

There is not any significant difference between applying to LBS in R1 versus R2, so if you are finding you don't have enough time to do a high level of engagement with students and alumni in R1, it is better to apply in R2.

 

UCLA Anderson: SURPRISE! I bet you were not expecting this one. I will make the case for why I think it fits here.

UCLA does not call their goals and why UCLA essay an essay.  They have another essay that they call an essay- UCLA Anderson seeks to develop transformative leaders who think fearlessly, drive change, and share success. We believe the ability to persevere is an essential component of effective leadership.  Please share an example from your personal or professional life where you demonstrated perseverance to accomplish a significant goal or milestone. (250 words maximum)- that does not require knowing about UCLA, but this non-essay sure does. 1600 characters in total is around 350-400 words.  Given that they want 1000 of these characters on why UCLA, you had better know about that program in detail.

600 characters remaining

1000 characters remaining
 

But what makes me say this is a high engagement school is the application form:

Sources of Information
Please indicate your primary sources of information about our program (use commas to separate answers):

 

Given that most of my clients treat UCLA as a safety back-up place as many applicants not addicted to living in LA do, the inclination will be to put minimal time into this school, but I actually think the opposite is warranted. Make UCLA feel that it a school you really want to attend even if you don't.

 

Stanford MSx:For MSx I do highly recommend engagement with an admissions officer as they will provide relatively personalized interaction unlike the MBA program. In this sense, the MSx requires a high level of engagement with admissions. MSx works with applicants to really determine whether they fit the program prior to application, which is very common for such mid-career MBA programs. You should make extensive efforts to engage directly with MSx admissions.

The MSx program does have a very specific app form question:

Events and Activities
This question is for planning purposes only. Your response will not be considered in the review process.
Please select the MSx Admissions Office events or activities that you have attended or participated in.

They don't ask for details and say this information will not be considered in the application process, which I am sure is true and yet personal engagement with admissions here can have a positive impact because you will be engaging with the people who make the admissions decisions.

Essay B (Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.) certainly requires that know why you want to attend the MSx and this involves research and deep thinking about how the program will help you achieve.  I don't view name dropping of alumni or current students as very helpful here because the school really wants to learn about how you want to use them. Feel free to visit Stanford, but if you think this will impact the outcome you are delusional.  Don't waste your word count on the trivial or obvious but use it to showcase how you would specifically utilize Stanford.

MSx also has  specific additional 500 character (about 100-120 words) essay:

This gives a bit of additional space to expand on what you have written in Essay B and is a good place to highlight more about why MSx is right for you.

 

Wharton Lauder, the MBA/MA (International Studies-Lauder) is a program for those with strong international focus to their future goals.

Beyond making sure you meet the foreign language requirements and take any necessary tests for that, deep engagement with admissions staff is critical. Ask any current student or alumnus from Wharton Lauder and they will tell you to talk to Marcy (taken from https://lauder.wharton.upenn.edu/admission-team/):

"Marcy Bevan

Director, Admissions & Alumni Relations

For more than 30 years, Marcy has been overseeing admissions, alumni relations, and the coordination of special events for the Lauder Institute. Born and raised in the Philadelphia suburbs, Marcy earned her B.A. in English from Mills College and her Ed.D. from the University of Pennsylvania.

Email: bevanm@wharton.upenn.edu "

 

The first thing I tell my clients who apply to Lauder is talk to Marcy. She is the soul of the program, highly supportive of applicants and the single best person for helping a potential Lauder applicant figure out whether they apply.  Additionally one should talk with at least few Wharton Lauder alumni and/or current students.

The Lauder essay- Discuss why you are applying to the Lauder Institute, detailing specific reasons, experiences, and background for choosing your Program of Concentration, as well as your interest in further study in that Program. Applicants to Programs of Concentration involving language study (Africa-French; East and Southeast Asia; Europe; Latin America; South Asia, the Middle East, and North Africa) should also discuss what they hope to gain from advanced language and cultural education, as well as describe how they have learned the language they will study (e.g. undergraduate courses, undergraduate major, etc.). Finally, please describe how you see yourself benefiting from, and contributing to, the Lauder community.  (800 words) - absolutely requires you know a lot about Lauder, how you would use it, and why it is right for you.

I think Lauder is an amazing program for the right candidate and given the close knit Lauder community, it offers a level of community beyond what one would get from the Wharton MBA. Just make the effort to find out whether you are right for it.

 

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This took a long time to put together. Hope you find it useful. 

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