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Be sure to read my Key Posts on the admissions process. Topics include essay analysis, resumes, recommendations, rankings, and more.
Showing posts with label UC Berkeley Haas. Show all posts
Showing posts with label UC Berkeley Haas. Show all posts

July 09, 2013

Haas MBA Class of 2016 Admissions Essays: The Song Remains the Same

This is how I started my Haas essay analysis last year:Haas always asks weird questions. Years ago, they asked who the applicant would invite to dinner and why. Last year, it was “What brings you the greatest joy? How does this make you distinctive? ” Each year brings some new weirdness. Hence their song remains the same.”
Indeed, I am right, but this time the song really remains the same because the Song question remains., though some essays were dropped and/or modified. So like last year, this post is music video enabled.



I had a dream. Crazy dream.
Anything I wanted to know, any place I needed to go
Hear my song. People won’t you listen now? Sing along.
You don’t know what you’re missing now.
Any little song that you know
Everything that’s small has to grow.
And it has to grow!
California sunlight, sweet Calcutta rain
Honolulu Starbright – the song remains the same.
Sing out Hare Hare, dance the Hoochie Koo.
City lights are oh so bright, as we go sliding… sliding… sliding through.
-Led Zeppelin, The Song Remains the Same

Well, since Berkeley Haas has again decided to ask applicants about their favorite song, so this blog post will be infused with music.   Set back, relax, I will keep it musical and hopefully valuable to your quest to join the Class of 2016.  I have taken the questions from the Haas website.


BILD: Are you Berkeley enough?
Before discussing BILD (Learn more about Berkeley-Haas’ Defining Principles), I could not ask for a better start to our musical journey than DJDAVE and LeaCharles’ Berkeley Enough (Fog and Smog), which will give those not familiar with town of Berkeley some possible insight.



I have visited Berkeley since I was a child and lived there at various times in the 1990s, so the following remarks reflect that.  If you do not know, Berkeley, also known as the Peoples Republic of Berkeley, is one of my America’s most liberal, alternative, progressive, freaky, eccentric, left-wing, drug infested,  intellectual, health food conscious, and gourmet cities. It is thus a place with very different sides to it. North Berkeley towards the hills is very affluent, while southern Berkeley merges into Oakland, a city with a long and troubled history of poverty and violence. If you are looking to go to school in one of America’s safest cities, Berkeley is not it. Students are regularly victims of crime. This could be true of any urban campus in America, so understand that Berkeley is a highly urban environment a nd not just a relaxed college town filled with happy old hippies drinking gourmet coffee and smoking medical marijuana, Bay Area entrepreneurs working on the next big thing, and hardworking students.

My Interactions with the Haas Community: You can read testimonials and results from clients admitted to Haas here. I experienced the energy of Haas students when I attended the end of the Japan Trek (I was a sponsor) parties  in April 2009 and  March 2012. I saw great diversity and real sense of enthusiasm amongst the participants.  You can find my Q&As with Haas students,  MBA 2010 and MBA/MPH 2009. I also visited Haas in the summer of 2011 when no students were there. It was a really useless visit as part of a conference I attended. Visiting schools when they are not in session is not particularly effective unless you have great face time with the admissions staff. I had face time, but that wasn’t so useful either. My student sources are much more useful to me.
BILD
At Berkeley-Haas, our distinctive culture is defined by four key principles — Question the status quo; Confidence without attitude; Students always; and Beyond yourself. We seek candidates from a broad range of cultures, backgrounds, and industries who demonstrate a strong cultural fit with our program and defining principles.
I think it is worth considering these four values when thinking about your fit for Berkeley.
Question the status quo: Haas values change agents and non-conformists. This fits both within the larger prevailing worldview of UC Berkeley, the Bay Area, and the Silicon Valley.
Confidence without attitude: Haas values humility. It is important that you don't come across as an arrogant person or egotistical leader type person in your essays. That might fly for HBS, but not Haas. Stanford Professor Bob Sutton’s No Asshole Rule surely applies at Haas. It should be reflected in the way you present yourself in your entire essay set.
Students always: Haas like UC Berkeley itself is place that values both a sense of curiosity and a passion for learning. Your intellectual capability matters at Berkeley.
Beyond yourself: Haas values people who are engaged with the world and want to make a difference. Those who have demonstrated a commitment to some issue or activity beyond their own personal concerns will be looked upon favorably. This should be reflected in your goals (Essay 4),  a personal perspective you have,  and/or your  extracurricular activities.


Essay 1: If you could choose one song that expresses who you are, what is it and why? (250 word maximum)
“Pick a song that is meaningful to you — it doesn't have to be popular, in English, or even have lyrics.”
Anytime you are given a question where you are asked to give something symbolic meaning, the first thing to do is think about what you want to express through the song. For example, if your objective was demonstrate your commitment to peace and social justice, you might pick Bob Dylan's Blowin’ In The Wind:
How many roads most a man walk down
Before you call him a man?
How many seas must a white dove sail
Before she sleeps in the sand?
Yes, how many times must the cannon balls fly
Before they’re forever banned?
The answer my friend is blowin’ in the wind
The answer is blowin’ in the wind.
Yes, how many years can a mountain exist
Before it’s washed to the sea?
Yes, how many years can some people exist
Before they’re allowed to be free?
Yes, how many times can a man turn his head
Pretending he just doesn’t see?
The answer my friend is blowin’ in the wind
The answer is blowin’ in the wind.
Yes, how many times must a man look up
Before he can see the sky?
Yes, how many ears must one man have
Before he can hear people cry?
Yes, how many deaths will it take till he knows
That too many people have died?
The answer my friend is blowin’ in the wind
The answer is blowin’ in the wind.



In this case, you might explain when Dylan's first caught your attention. What it means to you and how it relates to actions you have taken in your own life.  This is just one possible way of answering this question.

Your musical selection does not need to have lyrics and does not need to have lyrics in English. Even if the song has lyrics, my suggestion would be only briefly explain the meaning of those lyrics because  you should really using most of your word count to explain what the song means to you.

I think the advantage of a song without lyrics, say a jazz instrumental or a classical composition (Western, Indian, Chinese, Japanese, whatever), is that it allows for easily focusing on what the song means to you. For example, I might use a song by India’s master violinist L. Subramaniam to discuss how the way the music effects me to express who I am. I might discuss 2-3 qualities about myself that are reflected in his music.



Clearly with compositional works, you have great freedom to attach any meaning you want it to it.
For songs with lyrics that are not English, there is no real difference between them and songs that are. You need to provide a brief explanation of what the song means.
I see two very different, but equally viable ways to actually think about this question within the greater context of the overall essay set:
For those who want to use Essay 1 to be the core operating logic for their entire essay set I would picking song whose theme relates to a dominant idea that connects to your professional goals and past actions. This is not easy to do, but if you were, for example, also applying to Stanford, it  might very well be that the answer to what matters most you in Essay 1, could become the theme for this essay.  This requires some real planning and having the time to really make the connections between at least Essay 1 and Essay 5.
For those who simply want to answer this totally twisted question and get on with the rest of their essay set,  I would suggest that unless something occurs to you immediately, work through the rest of the essay set and then figure out what value(s) or quality(ities) about yourself that you have been unable to communicate elsewhere in the essay set.  Assuming you have a list of few such qualities, I would then start to think about music and come up with some options. Link those values/qualities to something specific in your background.
Again, I think both ways are equally viable.  The point is to give Haas admissions insight into what kind of person you are. Whatever kind of person that is, I suggest it be someone who fits at Haas.  On that basis, I can’t recommend picking any music from GWAR:



But hey, maybe someone can make that work.  If you get into Haas using a song by GWAR, let me know. Drinks are on me.


Essay 2: What is your most significant accomplishment? (250 word maximum)




With all your power
What would you do?
-Flaming Lips, Yeah Yeah Yeah Song

This is actually a totally standard issue essay topic.   What have you done (with your power) so far?  Where have you had the biggest impact and/or what accomplishment is most meaningful to you?
Some key things to keep in mind when answering this question:
-An Accomplishment can reveal your potential to succeed at Haas and afterwords.
-An Accomplishment can reveal your potential for contributing to your classmates.
-Everyone has had accomplishments, so the more unique the accomplishment, the harder it will be for you to compared to others.
-What you consider to be your greatest accomplishment is a real test of your self-awareness and judgment.
Brainstorm possible answers
The first thing you need to do is think of the accomplishments. These will eventually take the form of stories, so that is what I call them.  Your accomplishments maybe personal, professional, or academic. While it is very important that your accomplishments be distinct so as to reveal different things about you, there is no single formula for what their content must be.
Here are my criteria for thinking about whether an accomplishment is a good topic for this essay:
Ask yourself  what skill, value, or unique experience is being showcased by your accomplishment: Your accomplishment needs to reveal valuable things about you. Some will call these selling points, but more specifically they consist of skills, values, or unique experiences. One might use a specific accomplishment to emphasize one’s leadership skills, another to show one’s ethical values, and another to explain a significant barrier that was overcome. The point is that each accomplishment must at its core reveal something key to understanding who you are. Pick the one not covered by other essays and  that you think will have the most impact.
Ask yourself what potential for success in the MBA program or afterwords is being demonstrated: You may or may not be directly stating this in the essay, but you should think about what the accomplishment reveals in terms of your potential. Haas Adcom will most certainly be considering how your accomplishment demonstrates your potential to succeed in the MBA program  and afterwords, so you should as well. One key way of thinking about the MBA application process is to see it as a test of potential. Potential itself can mean different things at different schools and so you must keep in mind differences between schools and in particular must pay close attention to what schools say really matters when they assess applicants.  Please keep in mind that a core part of your own application strategy should be determining which parts of you to emphasize both overall and for a particular school. In the case of Haas, consider BILD  above as well as Haas&#8217 ;s general admissions criteria.
Just as with potential, think about whether your accomplishment demonstrates your ability to add value to other students at Haas: It is not likely or necessary that you will be explaining how your accomplishment will be contribution, but rather this is a strategic consideration. Think about whether your accomplishment demonstrates how you will likely add value to other students Haas experience. Not all accomplishments will have this quality, but many will.
If your accomplishment meets at least the first two of the above criteria, you likely have a good topic. That said, I have two simple tests for determining whether an accomplishment really belongs in this essay. The first is whether Haas really needs to know about this accomplishment. After all, you might consider getting the love of your life to marry you to be one of your most substantial accomplishments, but will Adcom care?  The second and final simple test I have for determining whether an accomplishment really belongs in this essay is based on the idea that something that is totally obvious about you to anyone looking at your resume and transcript is probably not worth mentioning. If you were a CPA, having an accomplishment that merely demonstrated you passed the CPA exam would be rather dull. Instead it would be important to show something more specific that reveals something that is not obvious by a mere examination of the basic facts of your ap plication.

Finally, as I mentioned above what you include here is a real test of your judgment, so think deeply and come up a unique accomplishment that reveals something something about you that will compel admissions to want to interview you.



ESSAY 3: Describe a time in the last three years when you overcame a failure. What specific insight from this experience has shaped your development? (250 word maximum)
In some ways, I think this is the hardest essay in the entire set because you have do so much in very few words. This essay is not just Failure + Learning, but rather Failure + Overcoming Failure + Learning that has Impacted Your Development.  
Regarding the failure, you might very well succeed from the perspective of others, but fail from your own perspective.  In other words, the failure can be as subjective (“I feel like I failed because I did not live up to my own goals.”)  or objective (“My team failed to meet the deadline.”).
Overcoming a failure can take several forms.  For example,  you might find a solution to the problem that the failure creates. Alternatively you might overcome a failure by getting over the financial, psychological, or other pain/negative impact that it creates.  You might also overcome a failure by taking what you learn from it and simply applying it to a new situation  so that you regain your own or someone else’s confidence.
A specific insight means what you learned. You should be able to clearly identify what you learned.  You should then be able to explain how you took that learning and applied subsequently. This is a great opportunity to show you are open to changing your thinking and using it for your own self-development.
The time described might be professional or not.  It might very well be a personal or academic failure. Just keep the time requirement in consideration. Haas is looking for a situation you learned from recently.  This means that want to see a recent situation that highlights your ability to learn through the process of struggling with something.

The basic components of an answer:
1. Clearly state what the situation was.
2. Clearly state your role.
3. Clearly state your failure.
4. Explain how you overcame the failure.
5. Explain how your failure impacted your subsequent development.
This quite a bit to do in limited word count so obviously you need to effectively summarize and analyze here. Keep descriptions brief and to the point.
Finally, cliches are boring, so don’t write stuff like “Rome was not built in a day and neither was I.” Here is a song about that:




ESSAY 4: a. What are your post-MBA short-term and long-term career goals? How have your professional experiences prepared you to achieve these goals? b. How will an MBA from Haas help you achieve these goals? (750 word maximum for 5a. and 5b.)



Doing it your way is what any goals essay should be about.  With the exception for the need to discuss your past experience and Berkeley specific content, please refer to my analysis of Stanford Essay 2 for formulating a goals essay.
Regarding 4a., Berkeley asks for you to explain how your professional experiences can be leveraged to support your goals.  Therefore you need to specifically discuss particular aspects of your past professional experience.  For those looking to make a career change, think of this in terms of transferable skills.  For those who will be continuing with their present careers, think of this in terms of showing how what you have done so far will help you reach the next level of your career track.
Regarding 4b., keep your Berkeley specific content focused on explaining how Haas will help you with your goals. Haas provides online resources to help you, but in addition, if possible I suggest you visit, meet alums, and/or communicate with current students to become informed about the program. While it is important to show what steps you have taken, it is equally important to make a clear case for why Haas is the right school for you. See the Berkeley MBA Student Blogs.  Also take a look at the various institutes and centers connected to Haas. Those who read Japanese should most certainly visit the Haas Japanese website and Haas Japanese students/alumni blogs.
Warning: One problem with a question like this is that some applicants will write too much about their past experience at the expense of fully explaining their goals or why they want to go to Haas to achieve those goals.
You have 750 words to answer this question, so make the most of them and convince admissions that Berkeley is really your first choice. Those who have visited Haas and/or networked with students and/or alumni will have a distinct advantage in making that case over anyone who simply cuts and pastes some class names into their essay.


Reapplicant Essay: We strongly recommend that you submit a statement outlining how you have improved your candidacy since your last application, as the Admissions Committee will be looking for substantive change in your qualifications. You can use the optional essay question to provide this information.



The whole point of reapplication is to give Haas another chance to love you. Reapplicants should see my reapplication guide. Use this space to specifically explain what has improved about you since you last applied. You can certainly mention improved test scores, but I would not use very much of your word count for that. Typical topics include: development of a new skill, promotions that demonstrate your potential for future success, involvement in an extracurricular activity, learning significantly more about Haas, and why your goals discussed in Essay 4 now are better than the ones you presented last time. They want to see career growth or at least personal growth. Help them want to give you a chance.


Optional Essays

1. (Optional) Please feel free to provide a statement concerning any information you would like to add to your application that you haven’t addressed elsewhere. (500 word maximum) Sorry, no song with this one.While this question is optional, most of my clients write about something here.  Beyond any explanation for any negative issues,  feel free to write about any extracurricular activities, professional experiences, personal experiences, and/or other matters that you can add here to provide another positive perspective about you. This is a completely open question. While you might very well need to tell the admissions something negative, such as an explanation for a low GPA, I would suggest using at least part of it to tell them something positive about you. Feel free to write on any topic that will add another dimension to Admissions’ perception of who you are. I would not treat it as optional unless you truly feel that the rest of your essays have fully expressed everything you want Haas to know about you. I don’t suggest writing about something that would be obvious from reviewing your application, instead tell Haas that one or two additional key points that will give them another reason to admit you.
You need not use all 500 words here.
Warning: Using another school’s essay here would be a bad idea if it is at all obvious.  Think of this as the place to discuss anything about you that you really want admissions to know, but could not discuss elsewhere.  Don’t be boring and don’t repeat stuff they already know about you.

2. (Optional) If not clearly evident, please discuss ways in which you have demonstrated strong quantitative abilities, or plan to strengthen quantitative abilities. You do not need to list courses that appear on your transcript. (250 word maximum)
Sorry, no song with this one either .  If you need to write this, beyond mentioning ways you obtained quantitative skills in your work or in school (when it is not obvious),  I would provide a plan for addressing your weakness in this area.  If you GMAT Quant score is in the 80% range or higher, I don’t think you really need to write anything. If you do need a plan for fixing your problem, I would highly recommend looking at MBA Math.


-Adam Markus
I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

October 29, 2012

Haas MBA Class of 2015 Admissions Essays: The Song Remains the Same

Haas always asks weird questions. Years ago, they asked who the applicant would invite to dinner and why. Last year, it was “What brings you the greatest joy? How does this make you distinctive? “ Each year brings some new weirdness. Hence their song remains the same.



I had a dream. Crazy dream.
Anything I wanted to know, any place I needed to go
Hear my song. People won’t you listen now? Sing along.
You don’t know what you’re missing now.
Any little song that you know
Everything that’s small has to grow.
And it has to grow!
California sunlight, sweet Calcutta rain
Honolulu Starbright – the song remains the same.
Sing out Hare Hare, dance the Hoochie Koo.
City lights are oh so bright, as we go sliding… sliding… sliding through.
-Led Zeppelin, The Song Remains the Same

Well, since Berkeley Haas has decided to ask applicants about their favorite song, so this blog post will be infused with music.   Set back, relax, I will keep it musical and hopefully valuable.  I have  taken the questions from the Haas website.


BILD: Are you Berkeley enough?
Before discussing BILD (Learn more about Berkeley-Haas’ Defining Principles), I could not ask for a better start to our musical journey than DJDAVE and LeaCharles’ Berkeley Enough (Fog and Smog), which will give those not familiar with town of Berkeley some possible insight.



I have visited Berkeley since I was a child and lived there at various times in the 1990s, so the following remarks reflect that.  If you do not know, Berkeley, also known as the Peoples Republic of Berkeley, is one of my America’s most liberal, alternative, progressive, freaky, eccentric, left-wing, drug infested,  intellectual, health food conscious, and gourmet cities. It is thus a place with very different sides to it. North Berkeley towards the hills is very affluent, while southern Berkeley merges into Oakland, a city with a long and troubled history of poverty and violence. If you are looking to go to school in one of America’s safest cities, Berkeley is not it. Students are regularly victims of crime. This could be true of any urban campus in America, so understand that Berkeley is a highly urban environment and not just a relaxed college town filled with happy old hippies drinking gourmet coffee and smoking medical marijuana, Bay Area entrepreneurs working on the next big thing, and hardworking students.

My Interactions with the Haas Community: You can read testimonials and  results from clients admitted to Haas here. I experienced the energy of Haas students when I attended the end of the Japan Trek (I was a sponsor) parties  in April 2009 and  March 2012. I saw great diversity and real sense of enthusiasm amongst the participants.  You can find my Q&As with Haas students,  MBA 2010 and MBA/MPH 2009. I also visited Haas in the summer of 2011 when no students were there. It was a really useless visit as part of a conference I attended. Visiting schools when they are not in session is not particularly effective unless you have great face time with the admissions staff. I had face time, but that wasn’t so usefu l either. My student sources are much more useful to me.
BILD
At Berkeley-Haas, our distinctive culture is defined by four key principles — Question the status quo; Confidence without attitude; Students always; and Beyond yourself. We seek candidates from a broad range of cultures, backgrounds, and industries who demonstrate a strong cultural fit with our program and defining principles.
I think it is worth considering these four values when thinking about your fit for Berkeley.
Question the status quo: Haas values change agents and non-conformists. This fits both within the larger prevailing worldview of UC Berkeley, the Bay Area, and the Silicon Valley. This value also directly relates to Essay 3 below.
Confidence without attitude: Haas values humility. It is important that you don't come across as an arrogant person or egotistical leader type person in your essays. That might fly for HBS, but not Haas. Stanford Professor Bob Sutton’s No Asshole Rule surely applies at Haas. It should be reflected in the way you present yourself in your entire essay set.
Students always: Haas like UC Berkeley itself is place that values both a sense of curiosity and a passion for learning. Your intellectual capability matters at Berkeley. This directly relates to Essay 4 below.
Beyond yourself: Haas values people who are engaged with the world and want to make a difference. Those who have demonstrated a commitment to some issue or activity beyond their own personal concerns will be looked upon favorably. This should be reflected in your goals (Essay 5),  a personal perspective you have,  and/or your  extracurricular activities.


Essay 1: If you could choose one song that expresses who you are, what is it and why? (250 word maximum)
“Pick a song that is meaningful to you — it doesn't have to be popular, in English, or even have lyrics.”
Anytime you are given a question where you are asked to give something symbolic meaning, the first thing to do is think about what you want to express through the song. For example, if your objective was demonstrate your commitment to peace and social justice, you might pick Bob Dylan's Blowin’ In The Wind:
How many roads most a man walk down
Before you call him a man ?
How many seas must a white dove sail
Before she sleeps in the sand ?
Yes, how many times must the cannon balls fly
Before they’re forever banned ?
The answer my friend is blowin’ in the wind
The answer is blowin’ in the wind.
Yes, how many years can a mountain exist
Before it’s washed to the sea ?
Yes, how many years can some people exist
Before they’re allowed to be free ?
Yes, how many times can a man turn his head
Pretending he just doesn’t see ?
The answer my friend is blowin’ in the wind
The answer is blowin’ in the wind.
Yes, how many times must a man look up
Before he can see the sky ?
Yes, how many ears must one man have
Before he can hear people cry ?
Yes, how many deaths will it take till he knows
That too many people have died ?
The answer my friend is blowin’ in the wind
The answer is blowin’ in the wind.



In this case, you might explain when Dylan's first caught your attention. What it means to you and how it relates to actions you have taken in your own life.  This is just one possible way of answering this question.
Your musical selection does not need to have lyrics and does not need to have lyrics in English. Even if the song has lyrics, my suggestion would be only briefly explain the meaning of those lyrics because  you should really using most of your word count to explain what the song means to you.
I think the advantage of a song without lyrics, say a jazz instrumental or a classical composition (Western, Indian, Chinese, Japanese, whatever), is that it allows for easily focusing on what the song means to you. For example, I might use a song by India’s master violinist L. Subramaniam to discuss how the way the music effects me to express who I am. I might discuss 2-3 qualities about myself that are reflected in his music.



Clearly with compositional works, you have great freedom to attach any meaning you want it to it.

For songs with lyrics that are not English, there is no real difference between them and songs that are. You need to provide a brief explanation of what the song means.

I see two very different, but equally viable ways to actually think about this question within the greater context of the overall essay set:
For those who want to use Essay 1 to be the core operating logic for their entire essay set I would picking song whose theme relates to a dominant idea that connects to your professional goals and past actions. This is not easy to do, but if you were, for example, also applying to Stanford, it  might very well be that the answer to what matters most you in Essay 1, could become the theme for this essay.  This requires some real planning and having the time to really make the connections between at least Essay 1 and Essay 5.
For those who simply want to answer this totally twisted question and get on with the rest of their essay set,  I would suggest that unless something occurs to you immediately, work through the rest of the essay set and then figure out what value(s) or quality(ities) about yourself that you have been unable to communicate elsewhere in the essay set.  Assuming you have a list of few such qualities, I would then start to think about music and come up with some options.
Again, I think both ways are equally viable.  The point is to give Haas admissions insight into what kind of person you are. Whatever kind of person that is, I suggest it be someone who fits at Haas.  On that basis, I can’t recommend picking any music from GWAR:



But hey, maybe someone can make that work.  If you get into Haas using a song by GWAR, let me know. Drinks are on me.


Essay 2: What is your most significant accomplishment? (250 word maximum)




With all your power
What would you do?
-Flaming Lips, Yeah Yeah Yeah Song

This is actually a totally standard issue essay topic.   What have you done (with your power) so far?  Where have you had the biggest impact and/or what accomplishment is most meaningful to you?
Some key things to keep in mind when answering this question:
-An Accomplishment can reveal your potential to succeed at Haas and afterwords.
-An Accomplishment can reveal your potential for contributing to your classmates.
-Everyone has had accomplishments, so the more unique the accomplishment, the harder it will be for you to compared to others.
-What you consider to be your greatest accomplishment is a real test of your self-awareness and judgment.
Brainstorm possible answers
The first thing you need to do is think of the accomplishments. These will eventually take the form of stories, so that is what I call them.  Your accomplishments maybe personal, professional, or academic. While it is very important that your accomplishments be distinct so as to reveal different things about you, there is no single formula for what their content must be.
Here are my criteria for thinking about whether an accomplishment is a good topic for this essay:
Ask yourself  what skill, value, or unique experience is being showcased by your accomplishment: Your accomplishment needs to reveal valuable things about you. Some will call these selling points, but more specifically they consist of skills, values, or unique experiences. One might use a specific accomplishment to emphasize one’s leadership skills, another to show one’s ethical values, and another to explain a significant barrier that was overcome. The point is that each accomplishment must at its core reveal something key to understanding who you are. Pick the one not covered by other essays and  that you think will have the most impact.
Ask yourself what potential for success in the MBA program or afterwords is being demonstrated: You may or may not be directly stating this in the essay, but you should think about what the accomplishment reveals in terms of your potential. Haas Adcom will most certainly be considering how your accomplishment demonstrates your potential to succeed in the MBA program  and afterwords, so you should as well. One key way of thinking about the MBA application process is to see it as a test of potential. Potential itself can mean different things at different schools and so you must keep in mind differences between schools and in particular must pay close attention to what schools say really matters when they assess applicants.  Please keep in mind that a core part of your own application strategy should be determining which parts of you to emphasize both overall and for a particular school. In the case of Haas, consider BILD  above as well as Haas&#8217 ;s general admissions criteria.
Just as with potential, think about whether your accomplishment demonstrates your ability to add value to other students at Haas: It is not likely or necessary that you will be explaining how your accomplishment will be contribution, but rather this is a strategic consideration. Think about whether your accomplishment demonstrates how you will likely add value to other students Haas experience. Not all accomplishments will have this quality, but many will.
If your accomplishment meets at least the first two of the above criteria, you likely have a good topic. That said, I have two simple tests for determining whether an accomplishment really belongs in this essay. The first is whether Haas really needs to know about this accomplishment. After all, you might consider getting the love of your life to marry you to be one of your most substantial accomplishments, but will Adcom care?  The second and final simple test I have for determining whether an accomplishment really belongs in this essay is based on the idea that something that is totally obvious about you to anyone looking at your resume and transcript is probably not worth mentioning. If you were a CPA, having an accomplishment that merely demonstrated you passed the CPA exam would be rather dull. Instead it would be important to show something more specific that reveals something that is not obvious by a mere examination of the basic facts of your a pplication.
Finally, as I mentioned above what you include here is a real test of your judgment, so think deeply and come up a unique accomplishment that reveals something something about you that will compel admissions to want to interview you.


ESSAY 3: Describe a time when you questioned an established practice or thought within an organization. How did your actions create positive change? (250 word maximum)



To make change, you can’t let anything stop you. I have to say that I love this question. Berkeley  is a place for those who are not traditional and are flexible in their thinking. If you are a maverick, a risk-taker, or simply unconventional in your approach to adding value, this essay option is for you. Show how you alter the very rules of something that you have been a part of and had a positive impact as a result. Leadership is often tested most profoundly in situations where one has to go against "common sense," organizational tradition, and/or the interests of others. In one way or another show how you possess the courage to act in the face of opposition.
As I mentioned above, this essay question directly relates to BILD in terms of questioning the status quo.  Given the limited word count here, I would suggest the following kind of structure:
1. Identify the specific situation and exact nature of the established practice or thought you questioned. Keep in mind that while you questioned something within in an organization, it might very well be the case that what you questioned impacted a third party. For example you might question a best consulting practice of your consulting firm in relationship to a specific client.  So the impact you had might have been on that third party.
2.  Explain what actions you took. Think of this in terms of what you said and did.  You may find it useful to discuss how your organization reacted, but I suspect there will be limited word count available for doing this.
3. Explain the positive  impact of  your actions. This question assumes you succeeded because your actions created positive change.  This can’t be a failure story. As I noted in 1 above, the impact might not necessarily be primarily on your organization, but could also be on a third party. For example, an M&A banker might question a valuation method within his own team and then get that valuation changed to positively impact a client.
For those also applying Stanford, it is highly likely that Stanford Essay 3 and Haas Essay 3 will be on the same topic. The Haas version will just likely be shorter.  Even if you don’t apply to Stanford, you might find my extended discussion of  Stanford Essay 3 helpful.


ESSAY 4: Describe a time when you were a student of your own failure. What specific insight from this experience has shaped your development? (250 word maximum)
You might very well succeed from the perspective of others, but fail from your own perspective.
It is critical that you learned something meaningful about yourself. And your learning about yourself should be important, otherwise you role as a student would be what? Therefore the key constraint of this question is that whatever the failure is, you have learned something important from it.
You should discuss how you applied your lesson because they are specifically asking for you to discuss the impact of the failure on your own development.
I would, in fact, argue that the heart of any sort of “failure question,” whether it is an essay question or an interview is what you learned. Also depending on what your role was, how you reacted is also very important.
The basic components of an answer:
1. Clearly state what the situation was.
2. Clearly state your role.
3. Clearly state your failure.
4. Explain what you learned.
5. Explain how your failure impacted your subsequent development.
This quite a bit to do in limited word count so obviously you need to effectively summarize and analyze here. Keep descriptions brief and to the point.  Make sure you are giving as much attention to your failure as how reflecting on it impacted you subsequently.
Finally, cliches are boring, so don’t write stuff like “Rome was not built in a day and neither was I.” Here is a song about that:



ESSAY 5: a. What are your post-MBA short-term and long-term career goals? How have your professional experiences prepared you to achieve these goals? b. How will an MBA from Haas help you achieve these goals? (750 word maximum for 5a. and 5b.)



Doing it your way is what any goals essay should be about.  With the exception for the need to discuss your past experience and Berkeley specific content, please refer to my analysis of Stanford Essay 2 for formulating a goals essay.
Regarding 5a., Berkeley asks for you to explain how your professional experiences can be leveraged to support your goals.  Therefore you need to specifically discuss particular aspects of your past professional experience.  For those looking to make a career change, think of this in terms of transferable skills.  For those who will be continuing with their present careers, think of this in terms of showing how what you have done so far will help you reach the next level of your career track.
Regarding 5b., keep your Berkeley specific content focused on explaining how Haas will help you with your goals. Haas provides online resources to help you, but in addition, if possible I suggest you visit, meet alums, and/or communicate with current students to become informed about the program. While it is important to show what steps you have taken, it is equally important to make a clear case for why Haas is the right school for you. See the Berkeley MBA Student Blogs.  Also take a look at the various institutes and centers connected to Haas. Those who read Japanese should most certainly visit the Haas Japanese website and Haas Japanese students/alumni blogs.
Warning: One problem with a question like this is that some applicants will write too much about their past experience at the expense of fully explaining their goals or why they want to go to Haas to achieve those goals.
You have 750 words to answer this question, so make the most of them and convince admissions that Berkeley is really your first choice. Those who have visited Haas and/or networked with students and/or alumni will have a distinct advantage in making that case over anyone who simply cuts and pastes some class names into their essay.


Reapplicant Essay: We strongly recommend that you submit a statement outlining how you have improved your candidacy since your last application, as the Admissions Committee will be looking for substantive change in your qualifications. You can use the optional essay question to provide this information.



The whole point of reapplication is to give Haas another chance to love you. Reapplicants should see my reapplication guide. Use this space to specifically explain what has improved about you since you last applied. You can certainly mention improved test scores, but I would not use very much of your word count for that. Typical topics include: development of a new skill, promotions that demonstrate your potential for future success, involvement in an extracurricular activity, learning significantly more about Haas, and why your goals discussed in Essay 5 now are better than the ones you presented last time. They want to see career growth or at least personal growth. Help them want to give you a chance.


Optional Essays

1. (Optional) Please feel free to provide a statement concerning any information you would like to add to your application that you haven’t addressed elsewhere. (500 word maximum)
Sorry, no song with this one.
While this question is optional, most of my clients write about something here.  Beyond any explanation for any negative issues,  feel free to write about any extracurricular activities, professional experiences, personal experiences, and/or other matters that you can add here to provide another positive perspective about you. This is a completely open question. While you might very well need to tell the admissions something negative, such as an explanation for a low GPA, I would suggest using at least part of it to tell them something positive about you. Feel free to write on any topic that will add another dimension to Admissions’ perception of who you are. I would not treat it as optional unless you truly feel that the rest of your essays have fully expressed everything you want Haas to know about you. I don’t suggest writing about something that would be obvious from reviewing your application, instead tell Haas that one or two additional key points that will give them another reason to admit you.
You need not use all 500 words here.
Warning: Using another school’s essay here would be a bad idea if it is at all obvious.  Think of this as the place to discuss anything about you that you really want admissions to know, but could not discuss elsewhere.  Don’t be boring and don’t repeat stuff they already know about you.

2. (Optional) If not clearly evident, please discuss ways in which you have demonstrated strong quantitative abilities, or plan to strengthen quantitative abilities. You do not need to list courses that appear on your transcript. (250 word maximum)
Sorry, no song with this one either .  If you need to write this, beyond mentioning ways you obtained quantitative skills in your work or in school (when it is not obvious),  I would provide a plan for addressing your weakness in this area.  If you GMAT Quant score is in the 80% range or higher, I don’t think you really need to write anything. If you do need a plan for fixing your problem, I would highly recommend looking at MBA Math.


-Adam Markus
I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

January 30, 2012

UC Berkeley Haas MBA Interviews

My post on Haas MBA admissions essays can be found here

Before reading this post on UC Berkeley Haas MBA's admissions interviews, I suggest reviewing the former Director of Admissions for the Full-time MBA Program's excellent Tips for Acing the Admissions Interview. I also suggest that you listen to the short podcast on interviewing found at http://www.haas.berkeley.edu/haas/podcast/audio/haas_mba_interview_tips1.mp3. The advice is very simple and clear and applicable to most schools. If you think you will get special insight about the Haas interviews from listening to this, you will likely be disappointed, but still it is worth a listen.  For my overall perspective on interview strategy, see herehere, and here, and here.

The interview reports found at clearadmit.com and accepted.com make it clear that you need to know your resume completely as you will be asked about content in it ("Walk me through your resume"). Review it carefully and consider what your interviewer might ask you to explain more thoroughly. If it is on your resume, it is fair game.

My colleagues Steve Green and Jessica King have compiled and organized the following list of common Haas MBA questions based on publicly available reports.

WHY MBA/HAAS
-Tell me about yourself / Take me through your resume (be prepared to explain why/how you changed jobs)
-Why an MBA?  
-Why part-time?
-Career goals?
-Why now?
-What will you contribute to Haas?
-Are there any clubs/activities that do not exist that you would like to start?

BEHAVIORAL QUESTIONS (For my advice on behavioral questions, see my post on MIT.)
Leadership
-A challenging leadership/teamwork experience.
-A time you led a group.
-A time when you were a humble leader.
Teamwork
-A time you failed/were on a team that failed.
-A time you displayed good teamwork.
-A time a team member was not pulling his/her own weight
Interpersonal skills
-A time when you met resistance/faced a conflict in a professional setting, either with a team or a person. How did you deal with it?
-A time you faced an interpersonal challenge.
-A time you received constructive feedback and how you responded.
Berkeley-esque questions
-A time you advocated for change/going in a different direction.
-A time you took a risk.
-A time you did something really innovative.
-A time you made an impact at the office.
-Something you wish you could have done differently.

GENERAL QUESTIONS
Professional
-How would you describe your management/leadership style?
-How do you define “leadership?” Give an example.
-How would your boss, co-workers, subordinates describe you? Friends? (give both strengths and weaknesses)
-3 strengths? 3 weaknesses?
Personal
-What book are you currently reading?
-Putting aside your professional life, tell me about your personal life and the activities that define you (he honed in on the "other interests" section of the resume right from the start)
-Tell me about your process for self-reflection. How do you define/measure success and then evaluate whether you've been successful in a particular situation?
-Tell me something about yourself that’s not on your resume.
-What do people like about you?

As you can see from the above, you need to be prepared to answer routine MBA questions, some of which might be asked in a behavioral style. It is important that you be prepared to show your fit to  Haas and be well prepared to answer the above Berkeley-esque questions. Remember BILD!

I see no reports and have not been told about any trick questions really. Be prepared to ask questions about the program. If you have an alum interview, be prepared to have a number of questions.

Interviewers (students, adcom, or alumni) are usually friendly and consistently try to create a very relaxed interview atmosphere. Most interviews are conducted with students on-campus or alumni off-campus. I did read some reports of relatively weak student interviewers, so don't be surprised if this should happen. Regardless of how your interviewer performs, just be relaxed and positive. This is an interview about fit and your own potential, so make sure you can explain in depth why you want to attend Haas, how you will contribute to it, and what you intend to do afterwords. Previous contact with alum, visits to campus, and/or intensive school research are all great ways to prepare.

Campus interviews are scheduled for 30 minutes and usually last 30-45 minutes. Alum interviews seems to last about 45 minutes to an hour.

Click here to find out about my interview preparation services.


-Adam Markus


I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

December 02, 2011

Haas MBA Fall 2012 Online Application's Stupid Word Counter

It has been brought to my attention that the essay word counter on the Haas application for admission to Fall 2012 full-time MBA program is TOTALLY F%C&ED. I suggest ignoring said word counter and letting common sense be your guide.

Unlike schools that allow for simple document upload, Haas has form for pasting in essays.   

Unfortunately the word counter in the online essay form does the following:

1. Counts contractions as 2 words, so "I've" is now 2 words.  
2. Counts possessives as 2 words, so  "Adam's" is now 2 words.
3. Counts hyphenated words as 2 words, so "long-term" is now 2 words.
4. Counts numbers with commas as multiple words, so 10,000 is now 2 words and 156,895,123 is now 3 words.

I don't think applicants need to stress so much about this issue because of the Berkeley FAQ on word count:


Still, this is totally lame.  

Clearly their lame ass application causes all sorts of problems for applicants because they have this FAQ as well:

This is the kind of stupid customer-unfriendly thinking that only a quasi-government bureaucrat, an employee of Haas, could think of.  Instead of designing a form that is user-friendly and compatible with de facto standards for word processing, all Haas applicants should use some workaround because Haas can't be bothered to make an application form that is easy to use.  

Can't such an "innovative" "close to Silicon Valley school" as  Haas get a word counter on the application that does not violate the laws of common sense?  Of course, the easy workaround would be either to eliminate said word counter or to allow for uploading of files like most other schools.  I guess this all part of what makes Haas a special place.  Maybe some future member of the Class of 2014 can fix this.


-Adam Markus

I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

October 26, 2011

Oh Joy! UC Berkeley Haas MBA Essays for Fall 2012

"Oh Joy!" alludes to the subject of the most interesting of UC Berkeley Haas MBA essay questions for Fall 2012 admission. You can find my joyful take on that essay question along with the rest in this post. 

The  University of California, Berkeley's Haas School of Business is one of the hardest MBA programs to get intoThe program is small and attracts a very diverse group of students. The objective of Haas admissions is to find the best applicants in order to put together a diverse group of students who will thrive in a program that values innovation, collaboration, and a high level of participation both in and out of the classroom. Last year, Haas made much of its changes to its curriculum. The key component of this change is the Berkeley Innovative Leader Development (BILD):
You can also read testimonials from my clients admitted to Hass in 2010 and 2011I experienced the energy of Haas students when I attended the end of the Japan Trek Party (For English, see http://groups.haas.berkeley.edu/japan/Haasweek0904p1.pdf) in April 2009. I saw great diversity and real sense of enthusiasm amongst the participants. You can find my Q&As with Haas students here (MBA) and here (MBA/MPH).  I also visited Haas in the summer of 2011 when no students were there. It was a really useless visit as part of a conference I attended. Visiting schools when they are not in session is not particularly effective unless you have great face time with the admissions staff. I had face time, but that wasn't so useful either. My student sources are much more useful to me.

Haas has done some significant changes to their essay set this year.  I have taken the questions from the website.  Please pay special attention to the paragraph that is included with the questions:

"At Berkeley-Haas, our distinctive culture is defined by four key principles — question the status quo; confidence without attitude; students always; and beyond yourself. We seek candidates from a broad range of cultures, backgrounds, and industries who demonstrate a strong cultural fit with our program and defining principles. Please use the following essays as an opportunity to reflect on and share with us the values, experiences, and accomplishments that have helped shape who you are.(Learn more about Berkeley-Haas' Defining Principles)."


Understanding the above will greatly enhance your ability to establish fit with Haas.

REALLY ANSWER THEIR QUESTIONS!
I can say that my clients who have been admitted there, all had one thing in common: They took time to craft answers specific to Berkeley's questions. There is a natural human tendency towards laziness that results in many applicants not taking the time to do that if they have already written several other applications. If your objective is to get into Berkeley, take the extra time required to craft truly excellent school-specific answers to their questions. For my rant on problems with the way Berkeley's online application essay word counter works, formatting, and word count issues, see here.

1. What brings you the greatest joy? How does this make you distinctive? (250 word maximum)
This question was actually discussed in the Wall Street Journal:
For the class entering in the fall of 2012, the University of California, Berkeley's Haas School of Business began asking prospective students what gives them the greatest joy, a change from its prior "What are you most passionate about?" query. The school is hoping to tap into issues that excite applicants—the pleasure of a certain hobby, for example—rather than a self-impressed treatise on solving world hunger.
 "There are many [applicants] who still think there is a formula to get into business school, who think there's a certain type of response the admission people want to see," said Stephanie Fujii, executive director of full-time M.B.A. admissions at Haas. According to Ms. Fujii, there isn't.


Of course, bores will put some dull answer together about how their work brings them the greatest joy, but guess what? That answer is highly like to suck. If Haas wanted to  know about your goals or work here, they would ask about it.

Joy is about emotion. It is not primarily rational and hence is in contrast to the very rational questions that make up the rest of the Haas application. In past years, when Columbia asked similar questions (and they did for many many years), I have seen successful essays on this topic on a variety of subjects, but the only common thing was that no one wrote about work or their career goals. Given, the 1000 words you have for the Haas goals essay, writing about your career goals here would be highly redundant. 


The objective is to provide Haas with some insight into who you are as a person through this essay. Whatever it is that you do write about, joy has to be there. Also, since it is the very first essay, you certainly want to get them engaged and interested in you as an applicant.


A FOUR PART BRAINSTORMING EXERCISE FOR ANSWERING THIS QUESTION
PART 1. Start by thinking about what actually brings you joy:
1. What really does make you happy, puts a smile on your face, makes you want to get out of bed, and/or make you feel good? 
2.  When were you the most joyful? Why?
Now after you have a list, edit out all those things you would either be embarrassed to discuss or think are inappropriate (e.g., sex and drugs). When you look at your list is anything that actually stands out to you as particularly distinctive?  If so, you might have just found your topic and you can skip PART 2 and go to PART 3, at least for the moment.
PART 2.  Take your list of things that are joyful to you and ask the following questions:
1.  Are there any obvious patterns connecting all or some these things that make you joyful together?  (If you are into mind mapping, this would be a good chance to use it).  Note any patterns.
2.  Do these pattens constitute themselves as informed by a single idea or personal characteristic? If so, you have found a potential topic.
PART 3. For something that gives you joy to actually fit the question, it must make you distinctive. 
1. How does this thing that brings you joy make you distinctive? 
2. What form does this distinction take? Is it about your values, personality, strengths, actions, and/or background?
At this point, you will hopefully have one or more things that passed the distinction test.  If not, go back to Parts 1 and/or 2.
PART 4. At this point, you hopefully have one or more possible topics to write about it.  Select the topic that does the following:
1. Highlights a very attractive part of who you are that would serve as an effective first impression.
2. Is an answer that is attention getting.
3. Would be viewed as a positive attribute at Haas.
Conclusion: For creative types (artists, musicians, poets, and writers) and athletic types this will likely be a relatively easy question.  For wage slaves who have no life, this essay will be hard to deal with.

2.  What is your most significant accomplishment? (250 word maximum)
Please see my analysis of the similar HBS question. Given that you can only write on one topic, for most applicants, I suggest making it your most significant professional accomplishment. Of course, significance is really the issue and it is important that you explain why it is significant. If you truly believe you have a personal or educational accomplishment that is your most significant, just make sure that admissions will not only understand why you believe that to be the case, but be able to view your accomplishment as a basis for admitting you.

3. Describe a time when you questioned an established practice or thought within an organization. How did your actions create positive change? (250 word maximum)
This question relates to one of Haas' Defining Principles:
Please see my analysis of  Stanford Essay 3 Option D and MIT Essay 1 as my analysis of those two questions would apply here.


4. Describe a time when you were a student of your own failure. What specific insight from this experience has shaped your development? (250 word maximum)

While this is pretty much a standard failure question, the odd phrasing is due to its relationship to another Key Principle:
"We are a community designed for curiosity and lifelong pursuit of personal and intellectual growth. This is not a place for those who feel they have learned all they need to learn."
You want to focus on failure that you were responsible for and learned from. It is critical that you learned something meaningful about yourself. 
The basic components of an answer:
1. Clearly state what the failure was.
2. Clearly state your role.
3. Clearly state the result.
4. Explain what you learned.

5. Explain the connection between that learning and subsequent experiences. Explain how you applied what you learned to a new situation or situations.


5. Describe a time when you led by inspiring or motivating others toward a shared goal. (250 word maximum)
This question also relates to another Key Principle:
Confidence Without Attitude 
"We make decisions based on evidence and analysis, giving us the confidence to act without arrogance. We lead through trust and collaboration."
6. a. What are your post-MBA short-term and long-term career goals? How have your professional experiences prepared you to achieve these goals?
   b. How will an MBA from Haas help you achieve these goals? (1000 word maximum for 6a. and 6b.)

Regarding 6a., I should point out that there is a difference between this version of the question and questions like Kellogg's that ask for a career summary. Berkeley does not ask for such a summary and its inclusion especially at the beginning of your essay will be a sign that you did not customize your answer for Berkeley. Berkeley instead asks for you to explain how your professional experiences relate to your goals. Therefore discussion of your past experience should be made as a part of an explanation of your goals. For those who have already written Kellogg 1 (or essays like it), if your essay begins with a career development section, I suggest beginning with goals instead. Take your career development section and use parts of it to support your reasons for your goals and why you need an MBA now. For many applicants this will not be so much about writing new content as editing it to better answer Berkeley's version of the question.

Regarding 6b., keep your Berkeley specific content focused on explaining how Haas will help you with your goals. Haas provides online resources to help you, but in addition, if possible I suggest you visit, meet alums, and/or communicate with current students to become informed about the program. While it is important to show what steps you have taken, it is equally important to make a clear case for why Haas is the right school for you. See the Berkeley MBA Student Blogs.  Also take a look at the various institutes and centers connected to Haas. Those who read Japanese should most certainly visit the Haas Japanese website and Haas Japanese students/alumni blogs.

BEFORE YOU WRITE
Before writing this essay, if you have not done a similar essay for another school, I suggest going through a formal process of goals analysis because it will really help you determine the most important things you need to tell Haas. You can use my GAP, SWOT, AND ROI TABLE FOR FORMULATING GRADUATE DEGREE GOALS for this purpose (see below). I think GapSWOT, and ROI analysis are great ways for understanding what your goals are, why you want a degree, and how you will use it. (Click here for a GMAC report on MBA ROI. )
To best view the following table, click on it.

How to use this table:

Step 1. 
Begin by analyzing your "Present Situation." What job(s) have you held? What was/is your functional role(s)? What was/are your responsibilities?

Next, analyze your present strengths and weaknesses for succeeding in your present career. REMEMBER: WHEN YOU ARE THINKING ABOUT YOUR STRENGTHS AND WEAKNESS DON'T ONLY THINK ABOUT WORK, THINK ABOUT OTHER ASPECTS OF YOUR LIFE. In particular, some of your greatest strengths may have been demonstrated outside of work, so make sure you are accounting for them.
Strengths: What are you good at? Where do you add value? What are you praised for? What are you proud of?
Weakness: What are you bad at? What are you criticized for? What do you try to avoid due to your own limitations? What do you fear?

Next
, analyze the environment you work in right now. What opportunities exist for your growth and success? What threats could limit your career growth?

Step 2. 
Now, do the same thing in Step 1 for your "Post-Degree" future after you have earned your graduate degree. IF YOU CANNOT COMPLETE STEP 2, YOU HAVE NOT SUFFICIENTLY PLANNED FOR YOUR FUTURE and therefore you need to do more research and need to think more about it.

Step 3.
 If you could complete step 2, than you should see the "Gap" between your present and your future. What skills, knowledge, and other resources do you need to close the gap between your present and future responsibilities, strengths, and opportunities?

Step 4. After completing Step 3, you now need to determine how an MBA will add value to you. It is possible that an increased salary as a result of job change will be sufficient "ROI" for the degree to justify itself, but you should show how a degree will allow you to reach your career goals. How will the degree enhance your skills and opportunities and help you overcome your weaknesses and external threats? If you can complete Step 4 than you should be ready to explain what your goals are, why you want a degree, and the relationship between your past and future career, as well as your strengths and weaknesses.

The above table will also help you answer such common interview questions as: Where do you want to work after you finish your degree? Why do you want an MBA (or other degree)? What are you strengths? What are your weaknesses? What are your goals? Thinking about these issues now will help you to develop a fully worked-out strategy for how you will best present yourself both in the application and in an interview.

WHY HAAS?
See my comments above.


GOALS
You need to make admissions excited about your future. To do so, you should think about whether your goals are compelling. Admissions committees ask applicants to write about their goals after graduate school, but can applicants actually know what will be on the cutting-edge in two or three years? While many applicants will be able to successfully apply with relatively standard goals ("I want to be a consultant because..."), try to go beyond the typical answer to make your goals compelling.
Be informed. Haas needs to believe you know what you are talking about. If you are changing careers, no one expects you to be an expert, but you should come across as having a clear plan based on real research into your future. If you are planning on staying in your present industry, you should be well informed not only about the companies you have worked for, but about the industry as a whole. If you are not already doing so, read industry related publications and network.
Those who are changing fields should most certainly read industry related publications in their intended field. Think about conducting informational interviews with at least one peer-level and one senior level person in that field.Conduct a peer-level interview to get a good idea of what it would be like to actually work in that industry. Conduct a senior-level interview to get the perspective of someone who can see the big picture and all the little details as well. 
Don't know anyone in your intended field? Network! One great way to start is through LinkedIn. Another is by making use of your undergraduate alumni network and/or career center.

LEARN WHAT IS HOT. 
No matter whether you are changing fields or not, learn what is hot now and try to figure out what will be hot by the time you graduate. Now, of course, this is just a plan and chances are that what is hot in your industry or field now may very well be cold in the future. The point is to come across to Haas as someone who is not only well informed, but who has CUTTING-EDGE knowledge related to their goals. Some great general sources for learning what is hot:
From the Business Schools: Feed your brain with cutting-edge ideas from the best business schools in the world. Start with California Management Review.Other great sources of information include Stanford Social Innovation Review,Harvard Working KnowledgeHarvard Business ReviewHarvard Business School Publishing,Knowledge @ Wharton, University of Chicago GSB's Working Papers,The University of Chicago's Capital Ideas, and MIT Sloan Management Review.

You may also want to do a search on iTunes for podcasts: My favorites are Entrepreneurial Thought Leaders (from the Stanford School of Engineering, but totally relevant to the GSB), Chicago GSB PodcastNet Impact, and Harvard Business IdeaCast. INSEAD, IMD, LBS, and, of course, Haas also have podcasts.

LinkedIn Answers: I would suggest that everyone join LinkedIn and make use of LinkedIn Answers. LinkedIn Answers is a great way to tap into cutting edge expertise (including my admissions advice!) Follow LinkedIn's rules and you will often be able to obtain excellent information.
Hoovers: For information about specific companies, Hoovers is just a great way to learn about key facts including competitors (a very useful way of knowing who else you might want to work for and to learn about an industry). While primarily focused on the US, Hoovers does have listings for companies worldwide.
Vault: For scope of coverage, this site is a must. Vault includes both career and admissions information. It includes both company specific and industry-wide information.
Other sources: Read magazines, websites, and books that relate to your intended field.

PUTTING IT ALL TOGETHER: YOUR STORY
When you initially write this essay, you might find that it does not seem to be coming together as a single essay. If that is the case, you might simply not be telling your story in the right way. The way you tell your story will depend on your situation. Applicants with extensive experience whose goals connect directly to their past experience will be telling a story based on continuity, while applicants looking to change careers will be telling a story based on discontinuity. A story based on continuity is often easiest to tell in a fairly linear way because the future is based directly on what happened in the past. By contrast, a story based on a discontinuity should be told to emphasize the need for career change. In either case, it is critical to explain why you want an MBA from Haas.

Optional Essay 1.  Please feel free to provide a statement concerning any information you would like to add to your application that you haven’t addressed elsewhere. (500 word maximum)
This is a completely open question. While you might very well need to tell Haas something negative, such as an explanation for a low GPA, I would suggest using at least part of it to tell them something positive about you. Feel free to write on any topic that will add another dimension to admissions' perception of who you are. I would not treat it as optional unless you truly think that the rest of your essays have fully expressed everything you want Haas to know about you. I don't suggest writing about something that would be obvious from reviewing your application, instead tell Haas that one story that will give them another reason to admit you. And whatever you do, please make sure that you write on a topic that is not obviously from another school's essay set.

Optional Essay 2. If not clearly evident, please discuss ways in which you have demonstrated strong quantitative abilities, or plan to strengthen quantitative abilities. You do not need to list courses that appear on your transcript. (250 word maximum)

If you have clearly demonstrated strong quantitative abilities, you need not worry about this question.  If you have not done anything about this issue, you should put together a plan for how you will prepare yourself for Haas. If you have improved your quantitative abilities through short courses, your work, exam preparation(CFA), or otherwise, you should enumerate it.  This is a just the facts/what is your plan essay, so keep it simple and very clear.


Finally, if you interview with Haas, please see my earlier post.

-Adam Markus
アダム マーカス
I am a graduate admissions consultant who works with clients worldwide. For those looking for overall counseling services, if you would like to arrange an initial consultation, please complete my intake form, which is publicly available on google docs here, and then send your completed form to adammarkus@gmail.com. You can also send me your resume if it is convenient for you.  Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment.  

The only profiles I assess are those with people who I offer initial consultations to. See here for why.  
Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

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