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Be sure to read my Key Posts on the admissions process. Topics include essay analysis, resumes, recommendations, rankings, and more.
Showing posts with label application. Show all posts
Showing posts with label application. Show all posts

June 15, 2024

Stanford GSB MBA Essays and Application for the Class of 2027

 In this post, I analyze the Stanford GSB MBA (also MBA and MSX) essays and additional information/resume/employment history/activities for Class of 2027 . My analysis of Stanford GSB interviews can be found here. For an overall quick analysis on M7 schools essays see here for an earlier post.

 

You can find results and/or testimonials from my clients admitted to the Stanford Classes of 2026, 2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2016, 2015, 2014, 2013, 2012, 2011, and 2010 here. My clients admitted to Stanford GSB have come from China, Europe, India, Japan, Mexico, Singapore, South Korea, and the United States and have had extremely diverse professional and educational backgrounds. The advice I provide below is based on that experience

 

Applicants can apply to both the MBA and MSX at the the same time. For candidates that fit the MSX work requirements of 8 years minimum.  Regarding MSX, if you are interested in attending that program, I highly recommend getting in direct contact with the admissions office for that program. They are likely to provide you with much more personalized feedback on whether you are good applicant for the program.

 

 

The deadlines for Stanford GSB will depend on whether you are applying to the MBA, MSx, or both MBA and MSx programs. Taken from the application form:

"The following options are available for applying to the MBA and/or MSx Programs this year:

Applying forApplication rounds and deadlines
MBA ProgramRound 1: 10 September 2024, 4:00 p.m. Pacific Time
Round 2: 08 January 2025, 4:00 p.m. Pacific Time
Round 3: 08 April 2025, 4:00 p.m. Pacific Time
MSx ProgramRound 1: 15 October 2024, 4:00 p.m. Pacific Time
Round 2: 08 January 2025, 4:00 p.m. Pacific Time
Round 3: 13 February 2025, 4:00 p.m. Pacific Time

If you wish to apply to both the MBA and MSx Programs concurrently, you must apply during Round 1: 10 September 2024 (MBA and MSx) or Round 2: 08 January 2025 (MBA and MSx). If you are applying to one program, you may apply in any of the three rounds." 

 

I don't usually provide deadline info in such detail, but for GSB, this can be a bit complicated, so I did.

 

Which round to apply for?

I would never recommend applying for Round 3 at either program if it can be avoided. While some lucky few do gain admission in Round 3 for both programs, given class size and popularity/ranking of GSB, it is not something that will work well for those who are not truly exceptional.  I work primarily with Indians and Japanese and see admission often equally in both rounds. That said, if someone is ready to go in R1, I would encourage it.

 

 

UNDERSTANDING STANFORD GSB'S ADMISSIONS CRITERIA
Before discussing the  Stanford GSB MBA essay set for admission to the Class of 2027,  I will discuss the centrality of demonstrating Stanford GSB's three central admissions criteria- Intellectual Vitality,  Demonstrated Leadership Potential, and Personal Qualities and Contributions.

 

 

INTELLECTUAL VITALITY
The simple reality is that Stanford is for really smart people and specifically for people who want to think and explore: This is a school fueled and surrounded by innovation and collaboration. If you have ideas, there is no better place than Stanford GSB to explore them.

 

My clients who get interviews and most certainly those who are admitted are, without exception, objectively smart people. One primary way, but not the only way, to measure these criteria is by looking at the key numbers.  For the Class of 2025, the GSB site provides the following:

GMAT Average: 738.

GRE Average: 164 (Verbal) and 164 (Quantitative)

GPA Average: 3.77

TOEFL: 113

These numbers reflect the fact that Stanford is the most difficult MBA program to get admitted to. When I am talking with a client or potential client, if I have somebody with a really strong academic background and I see a real sense of purpose and focus to their academic and professional career, I might advise them to apply to Stanford. And in the last few years, I have literally convinced three of my clients to apply to Stanford because basically I said, "Hey, you’re perfect, you’re what they are looking for."  And that’s a sense.  It’s not objective.  And so, it’s just based on my experience. I am not always right about this, but I am right about it enough of the time to think I know when I have an applicant who is right for Stanford.  There are also times, where I have the opposite conversation. If your academic performance at university (both in and out of the classroom) was not outstanding, Stanford will be extremely challenging to enter. I have had clients get in with GMAT and GRE scores that were significantly below average and GPAs that were not excellent but they were truly outstanding candidates. For example,  I had a client admitted whose academic performance was solid but not excellent but whose leadership and impact at university was exceptional. This client's personal story and professional impact were also exceptional. The client also had the advantage of coming from a country and a region that has few MBA applicants.

 

 

DEMONSTRATED LEADERSHIP: THE CENTRAL ROLE OF LEADERSHIP AT STANFORD
Stanford should, like HBS, be associated with a leadership-focused education, which is reflected in its mission statement:

Our mission is to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the world.Our mission is to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the world.

The three new impact essays that were added for 2019-2020 (Class of 2022) are certainly the ideal place to highlight your  leadership potential.  But beyond that, what you write in the two essays, resume, and application form should also take your  leadership potential into account.  It is also important to advise your recommenders on the importance of discussing your leadership potential.

 

PERSONAL QUALITIES AND CONTRIBUTIONS
I think reading what Stanford says about  Personal Qualities and Contributions is the best place to start when thinking about this third criteria.  In essence, Stanford wants to know why should be a part of the 6.2% of the applicant pool that they will be admitting.  What makes you stand out?  How will you contribute?  What is it about your experience and attitude that will not only make you a good fit for Stanford but will give you the potential to make an impact to the Stanford community?  This does not just come out in one particular place, but is something that will come out of your entire application as well as in an interview.

 

STANFORD IS LOOKING FOR HONESTY
In my analysis of Essay A, I will discuss the critical importance of providing honest answers to Stanford's questions. I think that what has always made a winning set of essays for Stanford is the ability to commit to making an honest and insightful presentation of yourself. Based on my experience I can say the following are not effective:

1. Over-marketing: While I believe in the value of the marketing metaphor to some degree, I also believe you have to be able to understand that a crude, over-determined approach to doing so will not work here (For more about this, click here).   If you are not real, assume a good reader will figure out that you are not.  As mentioned above, I think Dean Moss is someone ideal for determining whether you are telling the truth or slinging bullshit.

2. Not writing your own essays. If your essays are not written in your own voice and don't reflect your English ability, don't expect to make it past Stanford's team. My own approach to helping my clients does not involve me writing their essays but instead I act as a coach, a close reader, and someone who can benchmark their work against those who have been admitted. I make the assumption that overly cooked essays that look like they were written by a professional journalist when you are not one or by a native English speaker when you are not one or similar inconsistencies are unlikely to succeed.

 

IS STANFORD RIGHT FOR YOU?

Stanford really does provide great advice about both the Stanford GSB essays and about how to handle your applications. Just start exploring their website!  Also, see my discussion of Stanford GSB in my analysis of Essay 2. Don't make assumptions about what Stanford GSB is or based on what someone told you it is. Instead, make that determination yourself after sufficient research. If you are thinking about Stanford GSB and have not yet attended one of their Admissions Events, I suggest doing so if you can. Visiting when school is in session is ideal though likely to be impossible for at least Academic Year 2020-2021 because of Coronavirus. Most importantly try to talk to current students or recent alumni. In the present environment all schools are making great attempts to have a variety of online ways of learning about the school and connecting with students.

 

 

Essay Questions A&B

"Essay A: What matters most to you, and why?

For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?

Essay B: Why Stanford?

Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.

Length

Both essays combined may not exceed 1,000 words. We recommend up to 650 words for Essay A and up to 350 words for Essay B. We often find effective essays that are written in fewer words.

 

Formatting

  • Double-spaced
  • Number all pages
  • Upload one document that includes both essays

Be sure to save a copy of your essays, and preview the uploaded document to ensure that the formatting is preserved."

 

SHOULD I WRITE ESSAY A OR B FIRST?
Applicants often ask me this question. I think it is important that knowing why you want an MBA, Essay B, be clearly established first. Therefore, at least at the conceptual level, you should have a clear answer to Essay B initially. You might do the writing in either order, but as I will discuss below, what matters to you most, Essay A,  must be consistent with and complimentary to your rationale for pursuing an MBA. Stanford does not specifically ask you to write about your post-MBA goals in Essay B, but I would argue that it is impossible to explain why you need an MBA without explaining what you need an MBA for.  And a major part of what you need an MBA for is what you will do after you finish at Stanford.  Now it is possible that what matters most to you might actually relate directly to your goals, so the amount of detail about your goals need not be extensive in Essay B, but explaining why need you an MBA is at the core of this essay set.

 

 

Essay A: What matters most to you, and why?

This is the classic Stanford GSB essay question. If you want to enter into the MBA Class of 2027, you will need to find your answer to it.

WHERE DO SUCCESSFUL ANSWERS TO ESSAY A COME FROM?
In my experience, answers to this question that result in acceptance come from the HEART and the HEAD. The two combined will allow you to tell your story about what matters most. I suggest beginning with no fixed assumptions about what Stanford wants here. One of the easiest ways to write a bad version of Essay 1 is to have a theme that does not directly relate to your actual experience: Round pegs do not fit into square holes.

 
 
Heart: The admits I worked with found that what matters most to them by looking inside of themselves and finding something essential about who they are. No one is reducible to a core single concept, a single motivation, or any other sort of singularity, but certain things do make each of us tick. Beyond the most basic things of survival, what motivates you? What do you live for? What do you care about? How do you relate to other people? Are you driven by a particular idea or issue? Where do you find meaning?
 
 
Head: Once you think you have identified that essential thing that matters most to you, begin analyzing it. What is its source? WHY does it remain important to you? How? How does it relate to the career aspirations you discuss in Essay B? The heart will tell what it is, but the head must explain it. From my perspective, great answers to this question combine a very strong analytical foundation-A FULL ANSWER TO WHY AND HOW IS MANDATORY- and specific examples. Avoid the common mistake that Derrick Bolton mentions above of ignoring the "Why?" and the "How?" by focusing too much on the "What?"If you are having difficulty answering Essay A to your own satisfaction, I have few suggestions:
 
 
If you are feeling totally blocked and making no progress on this essay, write some other schools essays first. In the process of doing so, you may discover the answer. This has worked for a number of my clients while others prefer focusing on Stanford first.
 
 

Stanford admissions states that there is no one right answer. Some applicants become paralyzed because they want THE RIGHT MESSAGE. You need to fully account for who you are and what you have done, but should not try to overly sell yourself to Stanford because that is simply at odds with the way in which the school selects candidates. Therefore don't focus on finding THE RIGHT MESSAGE, instead, be honest and give an answer that is real. If you are having some more fundamental difficulties with this question, one book I suggest taking a look at is Victor Frankl's Man's Search for Meaning. This classic is worth a look for anyone who is thinking about what their life is about. Frankl makes us think about meaning from the most extreme of perspectives, inside a concentration camp, and in the process helps us to understand that meaning itself is deeply tied to our own survival. If you need to engage in some self-reflection, Frankl’s book is one place to start. I might also suggest reading Plato or doing some meditation, but in my experience those take more time and Frankl's book has the advantage of being short, inexpensive, available at many libraries, and has been translated from the original German into at least twenty-two languages.

 

The answer may be real, but is it a good one? If you are not sure, look critically at Stanford GSB's mission statement discussed above in this post.  Does what matters most to you fit within this mission to develop innovative, principled, and insightful leaders who change the world? Think about this statement in the widest possible way. Given the small class size and the highly collaborative nature of the program, admissions will only be doing its job right if they select students who fit into Stanford GSB's mission. Stanford is looking for leaders, but leaders come in many forms and the values and ideals that inform them vary greatly. In my experience, Stanford highly values "Thought Leaders" as well as those who demonstrate more standard forms of leadership. If what matters most to you is something that admissions can clearly connect to informing your ideals as a leader and your professional goals then you are on the way to forming an effective answer to what is Stanford's most unique essay question.

 

Some Common Types of What Matters Essays

While I am not known for giving examples or sample answers, I would like to discuss three common types of answers.

 

 

Abstract and metaphorical: Abstract and metaphorical answers can produce very creative responses. An example (Note all examples I will use here are not from my clients) would be "What matters most to me are the doors in my life."  Using the whole concept of entering and exiting, this essay concept might work very well, but could easily generate a series of disconnected stories that don't leave the reader with a really clear answer.  I have had clients use such answers effectively, but more often than not, the more abstract the answer, the harder it is to make into something really convincing.  Remember that writing MBA essays is not primarily a literary exercise, so be careful with this approach.

 

Core value: A core value response might involve a very simple answer to the question, such as "What matters to me most is love."  Applicants frequently stress out about giving simple answers to the question because they worry that the answer will be too common.  I think it is a mistake to worry that your core conceptual answer is too common because you should assume that Stanford admissions has seen almost every possible answer to this question already.  What is ultimately important is not the what, but the why and how you explain that why in the essay.  Simple can work exceptionally well if it is a way to connect key aspects of yourself effectively.  I have had a number of clients who were admitted with one to three-word answers to the question.

 

The Mission: A mission version of the answer works exceptionally well if your stated mission is really backed-up by your resume and other aspects of your application. An example would be "What matters most to me is protecting the Earth's environment for future generations."  I have seen many answers like this that were truly excellent and resulted in admission for candidates who could really prove they had the mission in the past and would be continuing  it in the future.  On the other hand, I have seen so many bad answers that lacked believability because the applicant's biographical details did not align with the answer, and/or lacked a clearly stated mission with a scope that was clarified in Essay B.

 

While I have seen all three types result in admission, I have seen more Core Value and The Mission type answers work successfully.

 

Make a choice! All successful versions of this essay that I have read involve making a choice. That is to say, you must actually clearly indicate something that matters most. As someone who is frequently contacted by those who have failed to obtain admission to Stanford and want to know why, I often find that they don't make this choice. Their "what matters most" lacks clarity and unity. Make a clear choice and really explore it. This will best reveal your self-awareness and your passion.

 

Leverage the optional impact essays:  The impact essays give you a place to tell detailed stories of leadership, teamwork, and accomplishment, so don't focus on such stories in Essay 1. Instead of focus on explaining yourself and what you most value.  Let the impact essays show how you live out what matters most to you in greater detail.

 

Finally, the map is not the territory: You are more than whatever you write in an essay.  This is essay is just a slice of who you are. It is not everything, so don't expect you will  have that one theme that explains everything you care about. You have to make a choice of topics here, but this is ultimately not an existential choice, it is a marketing choice. You are deciding what core message(s) about yourself will ultimately best give you a chance of admission to Stanford.  The question itself is ultimately absurd for most people as what matters to them is one more than one thing. We have competing commitments: Often more than one thing matters most to us so we are constantly reprioritizing. We are complex and contradictory. Our beliefs and actions are not always in alignment.  We worry about our choices. We have inner struggles. All of this is true and yet ultimately in terms of this essay you have to provide a clear answer to the question. Getting at what matters most is often determined by struggling with competing commitments and ultimately stating what is rhetorically most defendable and strategically most appealing.

 

 

Essay B: Why Stanford?
Your objective in the essay is to demonstrate why you would greatly benefit from a Stanford MBA education.  Stanford is proud of what they are and what they can offer. They can reject anyone and they do reject a higher percentage of applicants than other schools. One thing I think that separates great versions of Essay B (the ones that get applicants an interview) and mediocre versions (the ones that usually don't get applicants an interview) is the extent to which the applicant is able to show that Stanford is not a mere afterthought or an option, but actually a necessity to accomplish one's aspirations. Fully account for that in your essay. Learn as much as you can about Stanford and think deeply about who it will impact you.
 
If you are applying to both MBA and MSx, make sure that whatever you say about Stanford applies to both programs. Explain why you would be happy to attend both programs if offered admission. Don't express a preference for one or the the other in the essay. Additionally, you have a space in the application form (Professional Experience page) to discuss why MSx is right for you: Because the Stanford MSx program is for mid-career managers, we want you to have clear career goals in mind when you begin. Briefly tell us about your specific career goals and how you believe the Stanford MSx Program, combined with your experience, education or background, will help you achieve them. Be as specific as you can. You are welcome to elaborate on these goals further in Essay B if desired. (Note that only the MSx Admissions Committee will review this response) 500 characters
While it would be possible to discuss more about MSx in Essay B, I really would not do that given the tight word count. Instead I would mention why GSB is right for you as that applies to both programs.  For this short answer, you have approximately 80-100 words to explain why MSx is right for your career goals.
 
Stanford views itself as a change agent. Show in you essay how it will change you. In my experience,  a good answer to Essay B  will do the following;
 
 
1. Shows how the applicant intends to be an agent of change in whatever career he or she pursues after his or her MBA. Stanford is looking for innovative change agents, so make sure that you demonstrate that in this essay. Your answer should be consistent with Stanford's mission to "Change lives, Change organizations, Change the world."  This really does matter.  Stanford takes 400 people a year  and is typically admitting approximately 6% of those that apply. It is a precious opportunity to go there and hence giving a spot to someone whose goals are simply mundane and not focused on impacting the wider world is not what Stanford admissions is interested in doing.  Whatever your objectives, whether it is to be a partner at a consulting firm, a leading investment banker, a social entrepreneur, a global marketer, an executive in the energy industry, a politician, etc., you need to provide a sense that you have the capability to have wide impact in your chosen field.
 
 

2. Shows connectivity with Essay A.  Whether the connection is extremely direct or relatively abstract, the reader should feel a sense of synergy between these essays. For those who have a mission (see above) type answers in Essay A, Essay B is an opportunity to explain how an MBA will help you carry out that mission. For  those with other types of Essay A answers, the connectivity will be more indirect, but should still be intuitively obvious to the reader.

 
3.  Consistent with the applicant's biography.  That is to say, applicants have facts in their past experience that must make their goals believable.  I work with reapplicants to Stanford and for those who are dinged without an interview, I frequently find their goal essay lack this consistency. For instance, someone who says they want to go into social entrepreneurship, but has no history of getting involved with non-profit organizations, lacks significant recent volunteer experience,  and/or has no significant entrepreneurial experience, simply lacks credibility
 
 
 
4.  Does not just make a series of dumb lists of classes or tell Stanford about itself, but explains what the applicant wants from Stanford.  Go review Stanford's curriculum,  course catalog, and faculty and research. The resources available at Stanford GSB and Stanford University as a whole are vast, so figure out specifically what you want from the school as you will need to discuss that. While you should be explaining why you need an MBA, you need to make sure that your reasons align well with Stanford. You need not mention the names of particular courses as long as it would be clear to your reader that your learning needs align well with Stanford's curriculum. For example, it is really a waste of word count to mention the names of particular finance courses if the main point you are simply trying to make is that you want to enhance your finance skills. Every admissions officer at Stanford is well aware of the programs major offerings.  If you have a particular interest in a more specialized course or studying with a particular professor, it might be worth mentioning it as long as it is an explanation of why you want to study the subject and not based on circular reasoning;
 
 
 
An example of circular (tautological) reasoning:  "I want to take Accelerated Corporate Finance: Applications, Techniques, and Models because I am interested in learning advanced corporate financial techniques."
This kind of circular reasoning is so common. Usually, it takes place within a paragraph consisting of many such sentences. They actually convey nothing about the applicant.  They are just abstract needs and will have limited impact on your reader.  The admissions reader wants to learn about you, not about their own program.
 
 
 
An example of an explanation for why:  "While I have been exposed to finance through my work at MegaBank of Joy, I presently lack the kind of comprehensive understanding of corporate finance that I will need to succeed as an investment banker."  A complete explanation would include additional details about the kind of issues that the applicant is interested in learning about and/or specific ways the applicant intended to apply what he or she would learn at Stanford.  By focusing on very specific learning needs and explaining those needs in relationship to one's goals and/or past experience, the admissions reader will be learning about you.
 
 

THIS IS A FUTURE DIRECTED QUESTION
Unlike some other "Why MBA" questions, Stanford is not asking about the past.  You have Essay A, your resume, and the application form to discuss the past. This essay is about who you want to become. While Stanford does not require you to elaborate on your short and long term goals in this essay, without some consideration to your post-MBA future, it will not be very easy to write an effective answer to this question.  You need not have an elaborate plan here.  You hardly have the space for it.   Instead of focusing on your goals,  focus on your personal mission:

-How will you make a difference and how can Stanford  help you do that?

-What impact do you want to make on the world that an MBA will help facilitate?

-What do you need to learn at Stanford in order to transform yourself for your future?

You need to be ambitious. Simply stating what your goals are and why Stanford is the best place for you to accomplish them is not exactly what you need here. Instead, you need to articulate a rationale related to why you want an MBA  that is connected to Stanford's mission to train global leaders. For more about being ambitious and visionary, see here. While the Stanford essay may not require goals, you will need them if you are interviewed by an alumnus.  Most Stanford interviews involve a discussion of goals.  So having a well thought out set of goals, even if they are not written about extensively in Essay B is something that you should have in place. While many applicants will be able to successfully apply with relatively standard goals ("I want to be a consultant because..."), communicating aspirations requires going beyond the typical.

 

When formulating goals, the necessary prerequisite for formulating aspirations, I suggest going through a formal process of goals analysis.If you are still trying to figure out what you want to do with your life, you can use the following grid.

The following image may not work for all browsers. If so, see here. Click to enlarge it.

How to use this matrix:

Step 1. Begin by analyzing your "Present Career." What  roles and responsibilities have you had in clubs, part-time jobs, internships, volunteer activities, etc.? What was/is your functional role(s)? What was/are your responsibilities?
Next, analyze your present strengths and weaknesses for succeeding in your present career. In particular, some of your greatest strengths may have been demonstrated outside of work, so make sure you are accounting for them.
Strengths: What are you good at? Where do you add value? What are you praised for? What are you proud of?
Weakness:What are you bad at? What are you criticized for? What do you try to avoid due to your own limitations? What do you fear?
Next, analyze your situation in right now. What opportunities exist for your growth and success? What threats could limit your career growth?
 
 
Step 2. Now, do the same thing in Step 1 for your "Post-MBA" future after you have earned your graduate degree. If you cannot complete this step you need to do more research and need to think more about it. I frequently help clients with this sort of thing through a process of brainstorming.
 
 
Step 3. If you could complete step 2, then you should see the "Gap" between your present and your future. What skills, knowledge, and other resources do you need to close the gap between your present and future responsibilities, strengths, and opportunities?
 
 
Step 4. After completing Step 3, you now need to determine how an MBA will add value to you. It is possible that an increased salary as a result of job change will be sufficient "ROI" for the degree to justify itself, but you should show how a degree will allow you to reach your career goals. How will the degree enhance your skills and opportunities and help you overcome your weaknesses and external threats? If you can complete Step 4, then you should be ready to explain what your goals are, why you want a degree, and the  relationship between your past and future career, as well as your strengths and weaknesses.
 
 
The above table will also help you answer such common interview questions as: Where do you want to work after you finish your degree? Why do you want an MBA? What are you strengths? What are your weaknesses? What are your goals?
 

 

 

The Essay B writing process

After going through a process of reflection and analysis, prepare versions of Essay B that includes everything you want to say. Next, begin the process of revision. Here are a few key things to consider when revising:
1. Think about the most important thing you need admissions to know about what you want to do after your MBA and why Stanford MBA (or MBA/MSX)  is the best place for you to do that. Begin your essay with that. Chances are good that on your initial draft the most important thing is somewhere in the middle or end of your essay.
2. Prioritize the rest of your content: What do they really need to know? Chances are you have lots of details that can be cut.
3. Make a formal argument: Your essay should be neither a set of disembodied points or a summary, instead, it should be a formal statement. Effective forms of this statement vary. The important part is that the reader should be able to understand it clearly and be convinced by it.

Once you have put together Essay B, consider how the rest of your application supports what you say in it. Without over-marketing yourself or even necessarily writing it directly in the essays, make that your other essays and other aspects of your application show how your potential will contribute to your future aspirations.

 

 

SURE IT IS  AN "OPTIONAL ESSAY" BUT ONLY AN IDIOT WOULD NOT ANSWER IT!

SHORT ANSWER QUESTION

 

Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others?

All the clients that I worked with who were admitted and/or interviewed by Stanford for the Classes of 2022, 2023, 2024, 2025 and 2026 wrote the impact essays. You should too!

While there is only one question, you can provide up to three answers to it.  My clients have always written three answers, but one does not have to.

Calling this an optional essay is just a confusing message to send to applicants because (1) it is not like a typical optional essay related to critical information or problems that have not been accounted for, which is the common topic for optional essays (Stanford has it, it is called Additional Information and is discussed below) and (2) anyone can and should answer this question! If you cannot identify 1-3 specific ways you have had impact in ANY SETTING (professional, extracurricular, academic, or other setting = ANY)  that you have not covered elsewhere in detail in application (including the essay in the application, see below), there is a problem.  I don't recommend writing about something you are covering in detail elsewhere in the required essays or application form but, of course, some overlap is likely (especially with respect to the application form content). Given that Stanford is looking for people who will have high impact throughout their careers, the essay is a great way to showcase your potential to be a high impact leader in the future.  it is also an opportunity to show how you will add value at GSB.  It is also a great chance to elaborate on a story that you could not include or fully discuss in your required essays.

 

Effective answers to this question will clearly state the activity engaged in, identify the impact, and explain why it was significant (made a difference) to your yourself or others.  This chart will help you brainstorm impact essays:

Essay OutlineWhat was your role?What does it mean?Why will this essay sell them on you?
Situation:
When?
Where?
Who?
What?
How?
Effective answers to when, where, who, what, and how should all relate directly to your role in the situation. You are the hero or heroine of your story.Your reader should have a clear understanding of the situation. They are not reading a mystery story, a poem, or some other form of writing where withholding information will be valued.The situation needs to be one that the reader will believe, consider to be important, and hopefully be impressed by.
Action Steps:
What actions did you take?Action Step 1:
Action Step 2:
Action Step 3:
Stories break down into steps. For each step, make sure you are clear about what you did.Each action step should be meaningful and demonstrate your potential. This is the core of the story and it is important the rationale for your actions be stated as clearly as possible. Effective essays involve both description and interpretation.If you are actions are clear and their value is clear in terms of your leadership, analytical, engaged community citizenship, or unique background, you will be on a firm basis for selling your story to admissions.
ResultResults should be stated as clearly as possible. Your relationship to the results should be clear.Explain the significance of results clearly.Make your results meaningful so that they will be impressive.

I would suggest writing these  short essays after determining the content for your required A & B essays as well as completing the application form, so you can see what has not been fully accounted for in your background that you really want Stanford to know.  Aligning the content of impact essays to connect to theme of Essay A  and/or to show your potential to accomplish your goals as mentioned in Essay B is something that I consider critical for making a great essay set.

 

 

Optional Question 2

(Found on the Personal Information Page of the Application)

We know that each person is more than a list of facts or pre-defined categories. With this space, we provide you with an optional opportunity to elaborate on how your background or life experiences have helped shape your recent actions or choices.

 Give them a new perspective on you!

 

This is a behavioral question  (See my MIT interview post for a full discussion of behavioral questions).  I like this kind of question because it asks an applicant to apply something from their background to something they have done recently.   Please don't tell a story that overlaps with the content presented elsewhere in your application and especially not with your essay content.  Tell us about something else in your background and how it has impacted what you have done in some recent situation. That thing in your background could be a value, a lesson you learned, an activity or interest. The possibilities are endless. Whatever that background thing is, show how it impacted your participation in terms of the actions you took and/or the values you upheld.  Make sure you put time into this and don't write it as an afterthought. It would relate to something professional, personal, or extracurricular.  Recent would seem to me to mean in the last 12 months or so. so except for deferred admissions applicants and  those who have just recently made academic actions or choices (and not why MBA please! Covered in Essay B), academic topics are less likely.

 

THINK ABOUT THE REST OF THE APPLICATION
There is nothing more depressing to me than to look at an MBA application that is hastily put together. Worse still if it is a school that is hard to get into. Worse yet if it is Stanford, where there is a very rigorous approach to application review. The application form, transcript, and resume all play a significant role in the evaluation of your suitability for admission.  Given  that Stanford GSB is evaluating your intellectual vitality, demonstrated leadership potential, personal qualities, and qualifications, you can be certain that beyond your essays, the rest of the application will be highly scrutinized to determine how you benchmark against these criteria. Some people look at application forms as mere forms. I look at them as opportunities  to provide admissions with as complete and impressive presentation as one can. The reason admissions made the application was because they need the information to make a decision about you, so don't provide something that is done at the last minute. Stanford expects that you will take the application seriously. The worst thing you can do is treat this section as a last minute thought.

In the employment section, clients frequently ask me about the question, "What is your most significant professional achievement?" which is required for each position held.  I suggest you focus on the situation at work where you had the greatest impact. Where did you add value above and beyond what would normally be expected of you?  Sure you may have participated in some engagement that was big but if your role was routine, that is not what you want to mention. Focus on something that required you to take initiative and/or where your impact was beyond the expectations of your organization.

 

ONE PAGE RESUME PLEASE

Stanford really does prefer a one-page resume!

"Please attach your one-page resume. Unless you have a very compelling reason, do not submit a resume that is longer than one page."

For a one-page resume template, see here.   This is the resume template that many of my clients admitted to Stanford and other top programs have used.

 

Along with the essays, the Resume and Employment History are the most critical documents that you control. Both should present you as effectively and honestly as possible. These two values are not in conflict: Be honest, be thorough, and do not be humble. You are being judged by your professional experience and this is where they get your complete record of it. Since Stanford generally prefers a one-page resume, my suggestion is to provide that if at all feasible. You can always provide any supplemental information in the Additional Information upload section of the application.

 

THE BRIEF GOALS STATEMENT IN THE APPLICATION FORM

Please write a sentence or two about what you aspire to do after graduating from Stanford GSB. (Limit 255 characters.) 

The answer here should be consistent with whatever you are writing in Essay B.  It may simply overlap with content in Essay B or provide a bit of detail that you did not have the word count for. Obviously you cannot get much in 255 characters, so don't worry if this is just a restatement of what is in Essay B.  As far as the answer goes, be as clear and specific as possible.

 

 

Transcripts
At a Stanford presentation in Tokyo, the admissions officer emphasized that the admissions committee closely reads transcripts. While you don't control the content at this point, you have the possibility of impacting how the transcript is interpreted. Scrutinize your own transcript. If your GPA is high, this is easy. You can relax. If on the other hand, your transcript reveals an unimpressive GPA, some very low grades, gaps in study, or anything else that concerns you, you had better figure out how to address in the Additional Information section.

 

Additional Information: Use it or don't use it, but don't abuse it.

We are deliberate in the questions we ask. We believe that we get to know you well through all of the elements of your application. Complete this section only if you have critical information you could not convey elsewhere on your application (e.g., extenuating circumstances affecting academic or work performance). This section should not be used as an additional essay. 1200 characters
  • Extenuating circumstances affecting academic or work performance
  • Academic experience (e.g., independent research) not noted elsewhere"

If you read the above, it should be clear enough that this is the place to explain anything negative or potentially negative in your background or to provide additional information that did not fit in the space provided elsewhere. DO NOT USE IT FOR ANY OTHER PURPOSE. Yes, you may have written a great essay for Tuck, Wharton, Harvard, Chicago, NYU, MIT, INSEAD, Columbia, or London Business School, but don't include it here. I don't think the categories above require interpretation as they are clear.

 

If you really have no explanation for something negative, don't bother writing about it. For example, if your GPA is 2.9 and you have no good explanation for why it is 2.9, don't bother writing something that looks like a lame excuse. This is more likely to hurt than help you. In the same vein, don't waste the committee's time telling them that your GMAT is a much better indicator than your GPA (the opposite is also true). They have heard it before and they will look at both scores and can draw their own conclusions without you stating the obvious. That said, if you have a good explanation for a bad GPA, you should most certainly write about it.

 

MANY APPLICANTS HAVE  SOMETHING THEY WANT TO EXPLAIN. It might be small or it might be large, but if you don't give your interpretation of something that may look odd in your application, why assume that someone reviewing it will interpret in a manner favorable to you?   Your objective is to always provide the admissions reader with an interpretation, especially of something you think is relatively obvious and potentially negative.

SOME APPLICANTS HAVE NO REASON TO USE THIS SECTION.  If you have nothing that requires explanation, don't write something unnecessary here.  There is ZERO obligation to write this answer if there is nothing that you need to explain.

 

Activities
This section is important. Of course, some applicants will not have much here, while others will have a plethora of things to mention. In any case, provide the best answer you can. Use your judgment about what to include. The above instructions make it very clear that Stanford GSB is not looking for quantity. Give them quality and don't mention anything that will show your lack of commitment: If you joined a lot of organizations for a really short time and did nothing, I don't think that it will help you to mention it. Please keep in mind that there is no perfect applicant, just like there is no perfect human being. If you have had to work 100-plus hours a week since graduating from university and your idea of extracurricular activity is sleep, don't assume that not having any great activities will hurt you. Admissions will evaluate your whole application. I have had the opportunity to work with great applicants who were admitted to Stanford GSB, and I can say none of them were perfect, but what they were able to do was present themselves as honestly and effectively as possible. Some had amazing extracurricular activities while others really did not have much worth mentioning.

 

Finally, I plea with you to give yourself enough time to do a first class job on the entire application. I can't guarantee that doing a great job on the application form will get you into the Stanford Class of 2027, but if you make it part of your overall approach to applying, it will not hurt either.  Given the central importance of the resume to the interview process at Stanford, it is critical that you give that document the time and attention that it deserves. Getting into Stanford GSB is simply harder than getting into any other MBA program, but if it is where you want to go and if you think you fit there, commit to putting a significant amount of time into making a great application. Best of luck!

July 31, 2023

Kellogg MBA Essays for the Class of 2026

 In this post, I analyze Kellogg's MBA essay and video essays questions for admission to the MBA program for the Class of 2026. I have taken the  written essay questions from Kellogg's website.

 

My clients have been admitted to the Kellogg School of Business  every year since 2002. Since I started my own counseling service in 2007, I have had 73 clients admitted to Kellogg. My clients' results and testimonials can be found here. In addition to providing comprehensive application consulting on Kellogg, I regularly help additional candidates with Kellogg interview preparation.

 

Kellogg's Teamwork Culture and its Campus Community
If you go to Kellogg, chances are extremely high that you will live in Evanston. Kellogg is filled with people who are great communicators, friendly, outgoing, and able to thrive in a socially intense environment. If you are not that kind of person, don't apply there. If you are, it will be heaven.

 

Along With Chicago Booth, Kellogg is the US business school I have visited the most (I did an Executive Masters at INSEAD, so it is the business school I have attended). The reason is very simple, my family moved from Los Angeles to Chicago when I was 18, so I have had many opportunities to visit when go back to the US to see my family. Most recently I visited Kellogg in fall 2022, when one of my former clients took around and also showed me the MMM student room.  In 2018,  AIGAC, the professional admissions consultants organization I am a part of, held our conference at the campus.  Former Dean Sally Blount left a great impact on the school in many ways but surely the most lasting will be getting the new campus built. Kellogg went from having an overcrowded building that reminded me of a large US high school to one of the best campuses of any MBA program. Kellogg's campus right on Lake Michigan is a real gem. Sure, it  is freezing walking on campus during the winter but the rest of the year makes up for it.

 

Sometimes when I talk to applicants they don't quite understand that Evanston is really part of Chicago and not some distant cut-off college town.  The thing that is nice about Evanston is that it is both a college town and part of a major American city.  You can stay in a nice safe college town while simultaneously being able to enjoy one of America's most diverse cities.  Unlike Booth students who mostly commute to Hyde Park from downtown Chicago (In both locations safety concerns are valid),  Kellogg students typically reside in Evanston, which contributes to Kellogg's intense community focus.  The community aspect is something one should fully take into account when applying to Kellogg.

 

THE ESSAYS

"Kellogg is unique in that we ask you to complete written essays as part of the application as well as video essays. This is your chance to tell us why you think Kellogg is the right place for you. Take some time to think through the experiences that led you here and how they have shaped where you want to go."

I think it is important to keep these overall instructions about the essays in mind.  In particular, Kellogg's application essays are designed, along with the rest of the application and interview, to help admissions determine whether you demonstrate that you meet the following criteria:

  • We value individuals who:
    • Approach business problems with a mix of hard and soft skills
    • Seek to adapt to the evolving business world with open curiosity and innovation
    • Believe in strong, empathetic collaboration as a way to strengthen work, perspectives and outcomes
    • Embrace the power of diversity in your teams and networks
I suggest you keep these criteria in mind when writing Essays 1 and 2 and preparing for the three Video Essays. While it could be challenging to provide comprehensive coverage on all four of these points when writing two 450-word essays, I would suggest making sure that each essay is at least fully addressing one of these topics and that you try make sure that your Video Essays are covering the rest of the topics that you don't have room to cover.

 

Peer Application Review at Kellogg
One of the chief functions of an MBA admissions committee is to select people who will be good classmates and having 2nd year students on that committee is one way for a school to make sure that happens. The director and the rest of the committee have done their job properly if they have selected students who can work well together, learn from each other, and if these students become alum who value the relationships they initially formed at business school. Students members of the committee bring a peer's perspective to the process. They are also are likely to be the first to read your file and will be looking to determine whether they want you in their community.  When writing essays for Kellogg, keep these student readers in mind.

 

Question 1 (450 words)

Kellogg Leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. Tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge. Which skills did you use? What did you accomplish?

 

Kellogg has replaced its previous leadership question with one that is much more open-ended one and could be used in a great variety of ways, not necessarily limited to professional experience.

I think an effective answer here is likely to involve a mix of hard and soft skills though not necessarily.

 

STRUCTURE FOR AN EFFECTIVE ANSWER:

1. State the challenge/problem: What was the challenge/problem you encountered?  What was the situation? What was your responsibility/role?

2. Discuss one skill used and its impact on overcoming the challenge: Focus on a specific  hard or soft skill that you used to overcome the challenge. 

3. Discuss another skill used its impact on overcoming the challenge: Since you to highlight a combination of skills, you must focus on at least two skills. In a 450 word essay, I assume three would be max out in terms of skills used.

4. Discuss the result. Explain what you accomplished. Explain its significance.

 

The challenge/problem should be complex. A weak answer would focus on a routine problem/challenge and not one that required much effort to solve. The point is to discuss something every challenging because it is complex.

 

Regardless of the the story you tell, just keep in mind that you need to be introspective as well, so write what you thought as well as what you did. Don’t just present “the facts” but actively interpret your actions. There is really nothing overly complicated about this as long as you understand that you need to tell a detailed story. Pure abstractions disconnected from a concrete set of action steps are highly likely to result in a weak answer. Similarly, grand actions not told in any depth are also likely to be weak. Identify specific actions that contributed to the result so as to establish a clear link between cause and effect. Help your reader understand your thinking behind the way you solved the problem/overcame the challenge.

 

When selecting your topic, you should ask yourself “What does this essay reveal about me?” If you can’t answer that clearly, you need to clarify your message. When asking this question, think about both what you intend the reader to think and what you might also be revealing. Control for the possibility of sending out unintended signals. One of the best ways of handling this issue is to have a very careful and intelligent reader review these essays. If you are working with an admissions consultant, they should be able to do this. Getting multiple perspectives on what you wrote will help you better understand your likely impact on an admissions' reader.

 

What did you accomplish?

Regardless of your topic, your solution to the problem/challenge must have impact.  I would divide added impact into two categories, but some stories involve both types of accomplishments:

  • A measurable accomplishment: Many stories will involve adding measurable value. This is the easiest thing to convey in must cases. Increased revenue, sales, marketing inquiries, improve performance outcomes, and event attendance are some common examples. Reducing something negative is also a way to add value, such as decreased employee hours required to do a task, decreased waste, decreased staff turnover, decreased customer complaints, and reduced measurable risk.  The advantage of measurable value is that it is usually very easy and word count efficient to communicate.
  • An unmeasurable accomplishment: Many stories involve adding unmeasurable value. The fairy tale ending, "and they all lived happily ever after" is one of the world's most common story types that involves any extremely non-quantitative and highly subjective accomplishment.  One common type of subjective accomplishment involves making people happy or cooperative.    Another accomplishment  is to add a political or moral or ethical value into how an organization makes decisions, hires new employees, communicates, or allocates resources.  While there is surely a measurable aspect to allocating resources, the reason for doing maybe based on subjective values. If you add value to an organization by getting it to allocate resources to inclusive hiring, part of what being added is a change in company values, not just a budgeting decision.

Given the need to show an accomplishment, there is one kind of story that does not work well:  A story without a clear outcome.  You might be in the midst of a great project but if it has no clear outcome, showing how you added value will be very challenging.  Hence why the example should be recent, some stories are simply too recent.

 

Question 2 (450 words)

At Kellogg, our values are based on research that concludes organizations comprised of leaders with varied backgrounds and perspectives outperform homogeneous ones. How do you believe your personal and professional experiences to date will help to enrich the Kellogg community?

This is a new question for Kellogg, but a very old question in the MBA application essay world. I have been an MBA admissions consultant since 2001 and the contribution question is one that I could explain to a client in my sleep.  I have done it on this blog many times before. Here is one of my old (2008) favorites, which includes a table that I have also used below.  What is nice is that this is the same as Wharton Essay 2, so if you are applying to both schools, this should be easy.

One of the chief functions of an MBA admissions committee is to select people who will add value to the community.  The director and the rest of the committee have done their job properly if they have selected students who can work well together, learn from each other, and if these students become alum who value the relationships they initially formed at business school. Your contribution(s) need to clearly connected to the community. Maybe it will be through the way you work with others, the knowledge you share, or the activities you organize but make sure the reader can fully understand how this be a contribution at  Kellogg.  You should know enough about the Kellogg community to show specific ways you might contribute.

Within the context of the Kellogg application, Essay 2 is really one of the important places to show why you will add value to Kellogg based on your personal and professional experiences.  One way, I like to think about contribution questions is to use a table like the following:

CONTRIBUTIONSIs it a personal, professional or academic experience?What skill, value, or unique experience is being showcased?So what will you contribute  to the Wharton community?Is this special? Why?
Story 1:    
Story 2:    
Story 3:    
adammarkus@gmail.com. Free to use, contact me if you republish it.    

I use the above table for all types of contribution questions, modifying the categories to fit the question.  What this kind of table does is force you to think about exactly how something from your background is meaningful enough to add value at Kellogg

ADVICE:

  1. Tell your best story or stories that highlight how you will add value at Kellogg.  Help the reader understand what is special about you, about the story you tell, and the contribution you make.
  2. Learn a lot about Kellogg so that you can write about really meaningful contributions.  Talk to alumni and current students, attend online chats, and dig through the website and otherwise.  Google and network your way into Kellogg expertise in order to be able to have really deep contributions.
  3. With respect to the kind of contributions you make, don't fall into the "Obvious Knowledge Trap."  What do I mean? Here is an example: "As my work on the Tesla/McDonalds Merger and Acquisition shows, I have deep knowledge of  finance and accounting which I will use to help my classmates without a finance background." This topic is bad for a number of reasons. First, that you have such knowledge will be obvious from your resume, application form and/or transcripts, so it is better to focus on something that the reader will not already know about you. Second just sharing knowledge is not enough, better to focus on how you would do that. For example, instead of writing about your knowledge of a topic, write about how you helped others learn something and how you will use that to make a contribution at Kellogg. Then specify the Kellogg specific context (Classes, clubs, activities, Learning Teams) where you will make that contribution.

 

SPECIFIC ESSAY 2 REQUIREMENTS: Since the question calls for contributions, my suggestion is to include at least two contributions.  The question does not indicate how many aspects of your background you need to focus on. So you can focus on one story from your background or multiple stories. In 400 words, I think 4 topics would be a maximum from your background to focus on but that 2-3 topics makes more sense.

 

ESSAY STRUCTURE:

 

  1. Discuss one personal or professional story. Explain at least one specific and meaningful contribution that you will be able to make at Kellogg based on what you do or learn from this story.
  2. Discuss another personal or professional story. Explain at least one specific and meaningful contribution that you will be able to make at Kellogg based on what you do or learn from this story.
  3. Discuss another personal or professional story. Explain at least one specific and meaningful contribution that you will be able to make at Kellogg based on what you do or learn from this story.

To tell a story about your background sufficiently and also explain what it shows you will add value at Kellogg is very hard to do really effectively in less than 100 words, so 4 topics would be a maximum from my perspective. That said, I encourage my clients to focus on 2 or 3 topics, with at least one topic being professional and one personal.

 

 

"Reapplicants: Since your previous application, what steps have you taken to strengthen your candidacy? (250 words)"
Reapplicants should read my posts on reapplication. Use this space to specifically explain what has improved about you since you last applied. You can certainly mention improved test scores, but I would not use very much of your word count for that. Typical topics include: development of a new skill, promotions that demonstrate your potential for future success, involvement in an extracurricular activity, learning significantly more about Kellogg, and why your goals now are better/different than the ones you presented last time.

 

"All applicants have the opportunity to provide explanations or clarification in Additional Information. Use this section if you think the person reviewing your application might have a few questions about one or more of your responses. This could include:

  • Unexplained gaps in work experience
  • Academic, GMAT or GRE performance
  • Extenuating circumstances that we should be aware of when reviewing your application"
As with other school's optional questions, do not put an obvious essay for another school here. If you read the above, it should be clear enough that this is the place to explain anything negative or potentially negative in your background. If you have no explanation for something negative, don't bother writing about it. For example if your GPA is 2.9 and you have no good explanation for why it is 2.9, don't bother writing something that looks like a lame excuse. This is more likely to hurt than help you. In the same vein, don't waste the committee's time telling them that your GMAT is a much better indicator than your GPA (the opposite is also true). They have heard it before and they will look at both scores and can draw their own conclusions without you stating the obvious. That said, if you have a good explanation for a bad GPA, you should most certainly write about it.
In addition to GMAT/GRE, TOEFL, and GPA problems, other possible topics include issues related to recommendations, serious gaps in your resume, concerns related to a near total lack of extracurricular activities, and  major issues in your personal/professional life that you really think the admissions office needs to know about.You can certainly write on something positive here if you think its omission will be negative for you, but before you do, ask yourself these questions:
1. If they did not ask it, do they really need to know it?
2. Will the topic I want to discuss significantly improve my overall essay set?
3. Is the topic one that would not be covered from looking at other parts of my application?
4. Is the essay likely to be read as being a specific answer for Kellogg and not an obvious essay for another school?
If you can answer "Yes!" to all four questions, it might be a good topic to write about.
 
 
 
THE VIDEO ESSAYS: Three One Minute Wonders!
You have 1 minute to answer each of the video questions.
 

These video essays have a few different purposes:

  1. It is a great way to get an overall first impression of an applicant. It is a way for everyone on the admissions committee to know who the actual person is and not rely only an interviewer's report.
  2. It is an easy way to gauge someone's communication skills. This is especially important with respect to non-native English speakers because TOEFL and IELTS test scores don't always reveal actual English ability.
  3. Explain why Kellogg beyond what is covered in the Essays and application form, specially Question 2 is asking what degree you want at Kellogg and why. This question is not really asked elsewhere in the application.
  4.  Assess how the applicant handles a question that they will not have in advance (Question 3). Can they effectively do that in one minute?  This is a way to gauge how quickly someone thinks and can communicate.  It is a kind of way to gauge how someone might perform in a spontaneous class situation.

 

What all successful videos do:

  1. Help the viewer understand why they would like the applicant as a person.
  2. Highlight something positive about the applicant.
  3.  Show the applicant's passion for Kellogg .
  4. Show the applicant's ability to communicate effectively.
  5.  

How to prepare for the videos

  1. Write scripts.  They will mostly likely be too long. Once you add in breathing, facial expressions, in acting you might do, and speaking a speed to heard effectively, your script should be 90-120 words long most likely.
  2. Have your scripts reviewed by whoever you are sharing it with.
 
How I help my clients with their video scripts:
1.  I ask them to write scripts for Questions 1 and 2. We refine those scripts through spoken and/or written feedback. In some cases, they make sample videos, which I give feedback on.
2.  For question 3, I ask them to prepare outlines for possible challenge topics that have been covered in the past. (Sorry but I don't discuss those topics here, only with my clients.) Since  we can't know for sure what the topic of Question 3 will be, I try to make sure that they have enough possible topics to cover what will be asked.
 
Question specific comments:
 
PLEASE NOTE: I AM NOT SURE WHETHER KELLOGG WILL BE USING THESE QUESTIONS FOR THE CLASS OF 2026.  ONCE I KNOW I WILL ALTER THIS ACCORDINGLY.
  • Video essay 1: Please introduce yourself to the admissions committee.– Consider this your opportunity to share what you would want your future Kellogg classmates and our admissions committee to know about you. What makes you, you?

This is useful way of  getting rid of social idiots who cannot construct even a one-minute appealing statement about themselves. It is your elevator pitch about you!  While your answer should be consistent with what you have in the rest of your application, this is a chance to showcase your personality. What are 2-3 key things someone should know about you that they can't find out from just looking at your resume and reading your application?

 

  • Video essay 2: What path are you interested in pursuing, how will you get there, and why is this program right for you?– This is an intentionally broad question so you can answer honestly and meaningfully. We want to know why you’re pursuing an MBA and why you’re choosing a particular Kellogg Full-Time Program.

Kellogg has multiple MBA programs, so specify which one you intend to attend and why.  Link your answer to the goals mentioned in the application form.  Try to mention 2-3 reasons why the program is right for you. Don't get overwhelmed with mentioning too many Kellogg specific details but keep the focus on explaining your needs and how Kellogg will meet them.

 

  • Video essay 3: This question will be based on a challenge you've faced and what you've learned from it.
Some possible topics for a challenge include:
  • A time you convinced someone or some group.
  • A time you led others.
  • A time you demonstrated courage.
  • A time you made a difficult decision.
  • A time you were innovative.
  • A time you formulated and executed a strategy or tactics.
  • A time you turned around a situation, overcame an obstacle.
  • A time reformed something.
  • A time you changed something.
  • A time you effectively negotiated with someone.
  • A time you managed up, down, or across an organization.
  • A time you were wrong.
  • A time you failed or had a setback and overcame it.
  • A time you changed your opinion.
  • A time your values were challenged by others.
I provide my own clients with past questions but also encourage them to take a flexible approach to this topic as new questions may arise. Hence the above list is good for brainstorming purposes.

 

 

Kellogg does not have a goals essay, but you need to know about your goals to apply:

The following are from the application form.

Please tell us about your career goals. You'll also have the opportunity to expand on this in other parts of the evaluation process.

240 characters remaining

150 characters remaining

150 characters remaining

240 characters remaining

 

Assuming you are applying to school's with goals essays you can easily create answers to fit this. If Kellogg is your first school, I do suggest looking at the way I analyze goals in detail that you can find in posts on  Columbia Business School and Stanford.

 

 

 

Best of luck with your application to Kellogg!

 

  

 

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