Go to a better blog!


You can find a better version of my blog at http://www.adammarkus.com/blog/.

Be sure to read my Key Posts on the admissions process. Topics include essay analysis, resumes, recommendations, rankings, and more.

June 17, 2008

HBS: What area of the world are you most curious about and why?

This post is on the third of four "Question 3" questions for the Harvard Business School MBA Application for Fall 2009 Admission. You must answer two out of four of these questions. All my posts in this series: Overall Strategy 1 2 3-1 3-2 3-3 3-4.

Question 3: 3.What area of the world are you most curious about and why? (400-word limit)

I really like this question. It is new for this year. And as far as I know, HBS is the first to ask it. It is so refreshing to see a question that is so open-ended and yet so potentially revealing. While many will assume that this question applies only to those with an international focus, it actually would apply to any location that you are curious about. Clearly the curiosity consideration is key here.

As with other HBS questions, the "why" is just as important as the "what." Since curiosity is about what you don't know, the overall focus of this question should be future oriented. That is to say, it would be wrong to write this essay about something you WERE curious about; instead it must be about something you ARE curious about.

But curiosity is not enough! What area of the world you are curious about must be something related to your future.
Otherwise, why does HBS need to know about it? Most likely it will relate to what you want to study at HBS, what you want to do after you graduate from HBS, and/or to your values.

This question is not for everyone, but for those whose goals and/or values are connected to specific geographic location, it is an ideal question.

It also a question that one can use to focus on internationalism.
This is the second year in a row that HBS has asked a question related to having a global perspective. To understand more about how a global perspective fits into HBS overall, I suggest taking a look at The Global Initiative.
Additionally, you should investigate the Immersion Experience. Future Immersion Experiences are being planned for China, India, the Middle East, and New Orleans.

If you use this essay to discuss your professional goals, please refer to my analysis of
3-4 as I discuss how to articulate a career vision there in great detail.

Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス

カウンセリング コンサルティング エッセイMBA留学 ハーバード


HBS: Discuss how you have engaged with a community or organization.

This post is on the second of four "Question 3" questions for the Harvard Business School MBA Application for Fall 2009 Admission. You must answer two out of four of these questions. All my posts in this series: Overall Strategy 1 2 3-1 3-2 3-3 3-4.

Question 3: 2. Discuss how you have engaged with a community or organization.
(400-word limit)

This year, HBS has provided a leadership question that anyone can answer.
"Community" and "organization" are such inclusive terms that one might be referring to a small local community, a virtual community, a specific ethnic/religious community, a corporation, a small company, a worldwide NGO, a school, etc. Engagement means involvement, contribution, making a difference. To do so is to show the potential for leadership that HBS is looking for. If you don't write on this question, your leadership potential must be accounted for elsewhere in the HBS application.

HBS is about leadership. The HBS mission statement makes that clear: The mission of Harvard Business School is to educate leaders who make a difference in the world. As such HBS places a very high premium on applicants' leadership potential:
A Habit of Leadership
We recognize—and welcome—leadership that may be expressed in many forms, from college extracurricular activities to academic or business achievements, from personal accomplishments to community commitments. We appreciate leadership on any scale as well, from organizing a classroom to directing a combat squad, from running an independent business to spearheading initiatives at work. In essence, we are looking for evidence of your potential — a portfolio of experiences, initiatives, and accomplishments that reflect a habit of leadership.

Harvard thus has a very open-ended conception of leadership, but they are rigid in the necessity that applicants demonstrate it. I think this is true for other schools to a varying extent as well. For example, like HBS, "INSEAD is looking for applicants who can demonstrate their potential as leaders." Even if a set of business school essay questions does not necessarily explicitly ask for you to show your potential for leadership, it had better be expressed.

Leadership is no easy thing. Nor is it obvious. The worst possible thing is to conceive of leadership as simple formal responsibility or a title because this conveys nothing about the person in that position. While some applicants will, in fact, have held formal leadership positions, many will not.

Formal leadership positions are great to write about if they involve the applicant actually having significant impact, making a difficult decision, being a visionary, showing creativity, or otherwise going beyond their formal responsibility, but the same is true for those showing leadership without having a formal title.

If you are having difficulty really understanding leadership, I have a few suggestions.

First, one great place to read about leadership, and business in general, is Harvard Business School Working Knowledge.

Second, find out what kind of leader you are by taking this quiz based on Lewin's classic framework. I think leadership is more complicated than Lewin's framework, but this quiz is a great way to get you started thinking about yourself, a key part of answering any leadership essay question effectively.

Third, if you have not done so, I suggest reading relevant essays in 65 Successful Harvard Business School Application Essays: With Analysis by the Staff of the Harbus, The Harvard Business School Newspaper. Reading through the essays on leadership should help you to understand the great diversity of topics that are possible.

OK, now that we have grounded ourselves in understanding the importance of leadership and begun to develop some possible leadership stories, how should you proceed?

I have developed the following grid to help you outline your leadership story. The categories this grid employs may go beyond any particular school's essay requirements. Filling it out completely will help you write about your leadership in a way that will convince admissions of your leadership potential.
CLICK TO ENLARGE. EMAIL me at adammarkus@gmail.com if you want the original excel version.

How to use the grid:
1. Decide on a specific story. HBS 3-2 is asking about "a community or organization,"so select only one.
2. Identify the most significant things you did in the situation, these are you action steps.
3. For each action step identify:
  • What skills or qualities you demonstrated to complete this step.
  • The strengths you demonstrated to complete this step.
  • The kind of leadership you demonstrated.
  • What you still need to learn about leadership.
4. Think about the results and identify how they relate to your action steps. So at minimum, you should be able to state the impact on the community or organization. Additionally you may find that you are able to state the impact on yourself.

5. After completing the chart you will see that some aspects of your action steps may be repeated. If there is a total duplication and nothing new is shown, either you need to redefine the action step or you may decide not to focus on it very much.

6. Once you think you have two to four fully worked-out action steps, start writing your essay.

7. Next, start re-writing. Eliminate duplicate points made between action steps. Make choices about what parts of each action to step to highlight. Given that there are usually word limits, you will have to make some decisions about what to include.

Simply providing a description of your engagement, is not enough. Think about what it signifies about you. Think about what your engagement reveals about your leadership potential, your professional or personal goals, and/or your skill set.

Finally, thinking and writing about leadership is an important part of preparing for interviews because you can be certain that you will have to talk about leadership. So you might find that the parts of the outline you jettison now will become valuable when you will want to have alternative stories for your HBS interview.

Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス

カウンセリング コンサルティング エッセイMBA留学 ハーバード

HBS: What would you like the MBA Admissions Board to know about your undergraduate academic experience?

This post is on the first of four "Question 3" questions for the Harvard Business School MBA Application for Fall 2009 Admission. You must answer two out of four of these questions. Here are all the posts in this series: Overall Strategy 1 2 3-1 3-2 3-3 3-4.

Question 3: 1. What would you like the MBA Admissions Board to know about your undergraduate academic experience? (400-word limit)

It is rather obvious that the questions an MBA program asks you reflect its admissions strategies. This is as true for the Harvard Business School as for any other school. For example, when HBS introduced the this question in 2005, it was directly connected to an effort to recruit younger applicants.

This question is obviously ideal for an applicant to the 2+2 program, a graduating senior or someone with 1 or 2 years of work to answer.It is no surprise that they ask this question. Consider the emphasis that HBS puts on academic ability:

"Harvard Business School is a demanding, fast-paced, and highly-verbal environment. We look for individuals who will thrive on sophisticated ideas and lively discussion. Our case-based method of learning depends upon the active participation of prepared students who can assess, analyze, and act upon complex information within often-ambiguous contexts. The MBA Admissions Board will review your prior academic performance, the results of the GMAT, and, if applicable, TOEFL and/or IELTS, and the nature of your work experience. There is no particular previous course of study required to apply; you must, however, demonstrate the ability to master analytical and quantitative concepts."

More generally, I think that this question is great for any applicant who learned something valuable in their undergraduate academic program. You don't need a high GPA to answer this one and, in fact, those who don't have a high GPA, but actually did something meaningful as part of their program of study, should consider writing on this topic to help mitigate the impact of a weak GPA.

For those who have been out of school for a while or would prefer to emphasize other aspects of their background, this question need not be answered as long as some other aspect(s) of your application- GMAT score, GPA, transcript, your resume, or perhaps one of your substantial accomplishments- demonstrates your academic potential to succeed. You must demonstrate your academic potential somewhere in your application (Yes, a solid GPA and GMAT are enough for that purpose), so if you find that have not done so effectively elsewhere and have an important story to tell about your undergraduate experience, you should most certainly consider writing an essay on this question.

Additionally for those whose undergraduate academic experience connects to their career vision and/or reasons for obtaining an MBA, part of this essay may very well serve that explanatory purpose. If you do find that you can best relate your career vision and/or reasons for pursuing an MBA on this topic, I still suggest you closely review my analysis of 3-4.

Finally, I should point out that I don't see any advantage to using this essay to explain a bad GPA or GMAT. Instead focus not such an explanation, but on making a clear argument for why you are strong candidate. There is an additional information section on the application which is long enough to provide a brief explanation of anything problematic in your academic background.

Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス

カウンセリング コンサルティング エッセイMBA留学 ハーバード

HBS: What have you learned from a mistake?

This post is on the second of two required questions for the Harvard Business School MBA Application for Fall 2009 Admission. My posts in this series are: Overall Strategy 1 2 3-1 3-2 3-3 3-4.

2. What have you learned from a mistake? (400-word limit)

I think the reason HBS, as well as many other schools, ask about mistakes and failures is because they want to see that you have the ability to learn from errors and/or problems. Clearly this is an important skill required for analyzing case studies.

I think it is important that we read what is written here very closely as it will help you see that there are multiple correct ways to answer this question. It is particularly important to differentiate between a failure and a mistake:

FAILURE: 1. The condition or fact of not achieving the desired end or ends: the failure of an experiment. 2. One that fails: a failure at one's career. 3. The condition or fact of being insufficient or falling short: a crop failure. 4. A cessation of proper functioning or performance: a power failure. 5. Nonperformance of what is requested or expected; omission: .failure to report a change of address. 6. The act or fact of failing to pass a course, test, or assignment. 7. A decline in strength or effectiveness.

MISTAKE: 1. An error or fault resulting from defective judgment, deficient knowledge, or carelessness. 2. A misconception or misunderstanding.

A mistake is wider in scope than a failure because not all mistakes necessarily lead to failure, though human failures are certainly the result of mistakes. A mistake may lead to a failure. A mistake may actually lead to a positive unintended outcome.

Notice that HBS does not say "your mistake." It is possible that the mistake you learned from might be one where you were an observer, a victim, and/or the source of the solution. That said, I can't recommend writing about a mistake where you blame someone else. After all, leaders take responsibility and if you are using one of your four essays to show why you are not responsible, I don't think you will be optimizing your chances for an interview invitation from HBS.

It is critical that you learned something meaningful about yourself. And your learning about yourself should be important, otherwise why tell admissions about it? Therefore the key constraint of this question is that whatever the mistake is, you have learned something important from it. While not stated, you may very well find that one way of showing what you learned is to discuss how you applied your lesson to a new situation.
I would, in fact, argue that the heart of any sort of "failure question," whether it is an essay question or an interview is what you learned. Also depending on what your role was, how you reacted is also very important.

The basic components of an answer:
1. Clearly state what the mistake was.
2. Clearly state your role.
3. Explain how you reacted to the situation.
4. Explain what you learned.

Finally, the nice thing about mistakes is that everyone makes them. That said, if your mistake is terribly minor, it is unlikely to really to reveal anything significant. So focus on a big mistake where you really learned something. The word count is limited, but, if you can, show how you applied what you learned to a new situation because the application of abstract learning to a new situation is a key indicator of real learning.

Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス

MBA留学 ビジネススクール カウンセリング コンサルティング エッセイ

HBS: What are your three most substantial accomplishments and why do you view them as such?

This post is on the first of two required questions for the Harvard Business School MBA Application for Fall 2009 Admission. All my posts in this series: Overall Strategy 1 2 3-1 3-2 3-3 3-4.

1. What are your three most substantial accomplishments and why do you view them as such? (600-word limit)

HBS has asked this question for a very long time. According to 65 Successful Harvard Business School Application Essays, "This is one of those essays that is probably a permanent fixture in the HBS application (p. 121)." So far it has been the only question not to change. HBS has made this one of the mandatory questions because...
-Accomplishments reveal your potential to succeed at HBS and afterwards.
-Accomplishments reveal your potential for contributing to your classmates.
-Everyone has had accomplishments, so it is easy to compare applicants.
-What you consider to be an accomplishment are real tests of your self-awareness and judgment.

The following grid is the kind I have used successfully with applicants preparing this question (and the similar two accomplishment version for INSEAD):

CLICK TO ENLARGE. Email me at adammarkus@gmail.com if you want the original excel version.

How to use this grid for outlining your answer to Question 1:

Row 1: "Stories."
The first thing you need to do is think of the accomplishments. These will eventually take the form of stories, so that is what I call them. A few things to keep in mind:
  • Your accomplishments may be personal, professional, or academic. If academic, make sure the accomplishment does not overlap with 3-1 if you choose to write on that question.
  • While it is very important that your accomplishments be distinct so as to reveal different things about you, there is no single formula for what their content must be. Especially given the highly variable nature of this essay set, it is possible that you have three professional accomplishments or one personal/one professional/one academic or two academic/one personal. It really will depend on your background.
  • The key consideration is that each accomplishment must be substantial and that you can explain why.
Row 2: "What skill, value, or unique experience is being showcased?" Your accomplishments need to reveal valuable things about you. Some will call these selling points, but more specifically they consist of skills, values, or unique experiences. One might use a specific accomplishment to emphasize one's leadership skills, another to show one's ethical values, and another to explain a significant barrier that was overcome. The point is that each accomplishment must , at its core, reveal something key to understanding who you are.

Row 3: "What potential for success in the MBA program or afterwards is demonstrated?" You may or may not be directly stating this in the essay, but you should think about what each accomplishment reveals in terms of your potential. HBS Adcom will most certainly be considering how your accomplishments demonstrate your potential to succeed at HBS and afterwards, so you should as well. One key way of thinking about the MBA application process is to see it as a test of potential. Potential itself can mean different things at different schools and so you must keep in mind differences between schools and, in particular, must pay close attention to what schools say really matters when they assess applicants. Harvard Business School Admissions states:
Genuine business talent cannot be narrowly defined. Instead of looking for an "ideal" candidate, HBS invites MBA applicants who exhibit a variety of skills, accomplishments, and temperaments. The true common characteristics of our students are demonstrated leadership potential and a capacity to thrive in a rigorous academic environment.
Therefore, please keep in mind that a core part of your own application strategy should be determining which parts of yourself to emphasize both overall and for a particular school. For example, at HBS, clearly "demonstrated leadership potential" and a strong academic background are necessary. In fact, the latter is particularly important at HBS, especially because the forced grading curve makes it a uniquely challenging academic environment. For more about academic potential, see 3-1.

Beyond the potential to succeed at HBS, you may want to use one of your accomplishments to show why you will be able to reach your post-MBA goals. In fact, given the structure of the HBS set, you may end up writing about your goals in this essay if your goals relate directly to one or more of the accomplishments you write about.

Row 4: "Will this be a contribution to others in the MBA program? How?" Just as with potential, think about whether your accomplishments demonstrate your ability to add value to other students at HBS. Given space limitations, it is not likely that you will explain how one or more of your accomplishments will be a contribution, but rather this is a strategic consideration. The dynamic nature of case study at HBS is very much based on what each student contributes. Think about whether any of your accomplishments demonstrate how you will likely add value to other students' HBS experience. Not all substantial accomplishments will have this quality, but many will.

Row 5: "Why does Adcom need to know about this?" If your accomplishment has made it this far, chances are it is substantial. That said, I have two simple tests for determining whether an accomplishment really belongs in this essay. The first is whether the Harvard Business School Admissions Committee (Adcom) really needs to know about this accomplishment. After all, you might consider getting the love of your life to marry you to be one of your most substantial accomplishments, but will Adcom care? If an accomplishment does not reveal (whether stated or implied) potential and/or contribution, chances are likely that it is not significant enough.

Row 6: "Is this something Adcom could learn about you elsewhere? (If "YES," find another accomplishment)" The second and final simple test I have for determining whether an accomplishment really belongs in this essay is based on the idea that something that is totally obvious about you to anyone looking at your resume and transcript is probably not worth mentioning. If you were a CPA, having an accomplishment that merely demonstrated you were good at accounting would not be worth writing about. Instead it would be important to show something more specific that reveals something that is not obvious by a mere examination of the basic facts of your application.

Finally, as I mentioned above, what you include here is a real test of your judgment, so don't just write about your obvious accomplishments. Think deeply and come up with a set of unique accomplishments that reveal distinct, interesting, and the most important things about you that will compel admissions to want to interview you.

Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス

カウンセリング コンサルティング エッセイMBA留学 ハーバード
Real Time Web Analytics