This is the fifth in a series of five posts on the University of Chicago Booth's MBA application essays for Fall 2010 admission. The parts are Essay 1, Essay 2, Slide Presentation, Optional Essay, and Overall Plan.
Start with Question One
You need to effectively segment your content. Question 1 has a clear focus, so it is best to start there. In general, for any application, starting with the goals essay always makes sense because what you say in it will impact what you say elsewhere. After all you want to show how other aspects of who you are will support your goals.
Next
This is really up to you. Some applicants will find it easier to start with Essay 2 and others will find it easier to start with the Slide presentation. I think given the fact that Essay 2 is partially focused on why Booth, many applicants will find it easier to write Essay 2 in tandem with Essay 1.
Next
Write the Optional Essay if you need to. Just remember what I wrote before about it.
Finally
After you have written everything, make sure it works as part of your entire application strategy. Review your entire application and think about whether you have presented all aspects of yourself as clearly as possible. Specifically think about your application meets Chicago Booth's three central evaluation criteria: curriculum, community, and career.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to. If you are looking for a highly experienced admissions consultant who is passionate about helping his clients succeed, please feel free to contact me at adammarkus@gmail.com to arrange an initial consultation. To learn more about my services, see here. Initial consultations are conducted by Skype or telephone. For clients in Tokyo, a free face-to-face consultation is possible after an initial Skype or telephone consultation. I only work with a limited number of clients per year and believe that an initial consultation is the best way to determine whether there is a good fit. Whether you use my service or another, I suggest making certain that the fit feels right to you.
-Adam Markus
アダム マーカス
シカゴ、ビジネススクール, MBA留学
September 22, 2009
September 21, 2009
Chicago Booth Fall 2010 Essay 2
This is the second in a series of five posts on the University of Chicago Booth's MBA application essays for Fall 2010 admission. The parts are Essay 1, Essay 2, Slide Presentation, Optional Essay, and Overall Plan.
In this post, I will analyze the University of Chicago Booth School of Business Fall 2010 MBA Question 2:
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to. If you are looking for a highly experienced admissions consultant who is passionate about helping his clients succeed, please feel free to contact me at adammarkus@gmail.com to arrange an initial consultation. To learn more about my services, see here. Initial consultations are conducted by Skype or telephone. For clients in Tokyo, a free face-to-face consultation is possible after an initial Skype or telephone consultation. I only work with a limited number of clients per year and believe that an initial consultation is the best way to determine whether there is a good fit. Whether you use my service or another, I suggest making certain that the fit feels right to you.
-Adam Markus
アダム マーカス
シカゴ、ビジネススクール, MBA留学
In this post, I will analyze the University of Chicago Booth School of Business Fall 2010 MBA Question 2:
2. Please choose one of the following (500 - 750 words):
Describe a time when you wish you could have retracted something you said or did. When did you realize your mistake and how did you handle the situation?
or
Describe a time when you were surprised by feedback that you received. What was the feedback and why were you surprised?
Whichever question you write on, chances are great that your first impulse will be to write on a professional topic. Given the constrained nature of the Booth essay set and the fact that the slide presentation is clearly focused on the personal, I think a professional topic here is a very reasonable choice. Still, I would say if you have a great non-professional topic, it is certainly fine to write on that here. The core consideration is always what topic will best enable admissions to learn about you and see why you possess the self-awareness and maturity to become a part of the Booth community.
The official tip for this is worth keeping in mind:
This essay is about self awareness. At Booth, you'll constantly be asked to evaluate and re-evaluate your personal development. Both questions give us a sense of your life experiences; specifically, how you handle feedback and how you bounce back in those not so positive situations. What did you learn from the experience and how will it impact your future actions? In order to be powerful, we often find that situational essay questions command authentic stories.
Therefore, you must make certain that your explanation is not a mere description, but also provides a strong analysis of how you would speak or act differently. The tip above relates the self awareness aspect of the question to the Booth curriculum. Actually the question specifically relates to the only required course in the MBA Program, LEAD, which involves the ability to both give and receive extensive feedback.
Whichever question you write on, chances are great that your first impulse will be to write on a professional topic. Given the constrained nature of the Booth essay set and the fact that the slide presentation is clearly focused on the personal, I think a professional topic here is a very reasonable choice. Still, I would say if you have a great non-professional topic, it is certainly fine to write on that here. The core consideration is always what topic will best enable admissions to learn about you and see why you possess the self-awareness and maturity to become a part of the Booth community.
The official tip for this is worth keeping in mind:
This essay is about self awareness. At Booth, you'll constantly be asked to evaluate and re-evaluate your personal development. Both questions give us a sense of your life experiences; specifically, how you handle feedback and how you bounce back in those not so positive situations. What did you learn from the experience and how will it impact your future actions? In order to be powerful, we often find that situational essay questions command authentic stories.
Therefore, you must make certain that your explanation is not a mere description, but also provides a strong analysis of how you would speak or act differently. The tip above relates the self awareness aspect of the question to the Booth curriculum. Actually the question specifically relates to the only required course in the MBA Program, LEAD, which involves the ability to both give and receive extensive feedback.
Describe a time when you wish you could have retracted something you said or did. When did you realize your mistake and how did you handle the situation?
A core consideration here is to have a clear theme that reveals an important insight into your values and the way you handle failure, setbacks, mistakes, and/or awkward situations. The structure of this essay might very well resemble Wharton 3 or HBS 2, but make sure that you provide an answer that really addresses what Chicago is asking. The answer should contain the following elements:
-Your action that you would change completely or your statement that you wish you would disavow
- An explanation of why you would want to retract your statement or action
-State clearly when you realized that you should have retracted the statement or action
-If you realized that you should have retracted the statement or action after the situation had ended, explain what you learned and how you applied it to a new situation
-If you realized that you should have retracted the statement or action during the situation, explain what you learned and what you did to fix the situation
By the way, if you think this question is so odd, you can easily find its origins in the previously mentioned Wharton and HBS questions as well as a question that Haas asked last year (See short answer 1).
Describe a time when you were surprised by feedback that you received. What was the feedback and why were you surprised?
It is possible to write this based on the topic used for a standard failure essay (see links to HBS and Wharton above), but that is only one possibility. The basic structure for this essay is clear enough:
1. Briefly describe the situation where you received feedback.
2. Who did you receive it from and why?
3. Why were you surprised by it?
4. Specifically state your response to the feedback. This might take the form of a brief summary of your action steps or description of your change in attitude.
5. Explain what you learned. Often the best way to help your reader understand this is to provide them with a different situation where you applied what you learned.
Those also applying to Tuck will see a great similarity between this question and the Tuck 3, but the surprise aspect of Booth's question makes it different.
In the abstract, what is surprise about? Why that aspect of the question? To be surprised by something is to gain a new sudden insight and/or to be shocked and/or to realize that one's assumptions are not accurate. How do you handle such experiences? Some realizations come slowly, but in this situation the feedback you received produced an immediate impact upon you. Why did it to do so? By answering the question Booth admissions will not only gain insight into how you react to feedback, but to what you consider to be surprising. You will be revealing not only how you react to feedback, but to the kind of feedback you had previously never considered that you would be receiving.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to. If you are looking for a highly experienced admissions consultant who is passionate about helping his clients succeed, please feel free to contact me at adammarkus@gmail.com to arrange an initial consultation. To learn more about my services, see here. Initial consultations are conducted by Skype or telephone. For clients in Tokyo, a free face-to-face consultation is possible after an initial Skype or telephone consultation. I only work with a limited number of clients per year and believe that an initial consultation is the best way to determine whether there is a good fit. Whether you use my service or another, I suggest making certain that the fit feels right to you.
-Adam Markus
アダム マーカス
シカゴ、ビジネススクール, MBA留学
September 17, 2009
Chicago Booth Fall 2010 MBA Essay 1
This is the first in a series of five posts on the University of Chicago Booth's MBA application essays for Fall 2010 admission. The parts are Essay 1, Essay 2, Slide Presentation, Optional Essay, and Overall Plan.
As is usual, Chicago Booth has again changed Questions 1 and 2. I have taken the questions from the Booth website. I suggest reviewing the tips from the Booth website before reading my analysis. You might also want to read the first part of my Kellogg analysis where I discuss why location matters as it is a comparison between Northwestern University and the University of Chicago. The University of Chicago is a very intellectually serious place. Booth reflects that culture. Not everyone who goes there is an intellectual, but most are quite smart. Your objective is show you understand yourself, understand what you want to do in the future, and understand why Booth is right for the fight school for you now. If you can do so, it is quite possible that you will part of the Class of 2012.
The question:
1. How did you choose your most recent job/internship and how did this experience influence your future goals? What about the Chicago Booth MBA makes you feel it is the next best step in your career at this time? (750-1000 words)
The question actually breaks intro three parts, so we will look at each piece. (Note: If you have been reading my analysis of other schools' questions, while you see some parts of this analysis are not unique to it, I have fully modified my entire analysis to fit this question. That is why it took me quite while to write it.)
"How did you choose your most recent job/internship?"
I think without being explicit about it, Booth is engaging in a bit of behavioral questioning here. Behavioral questions (See my analysis of MIT for more about this topic) are based on the idea that past behavior is the best guide to future behavior. By understanding your rationale for taking your most recent job/internship, Chicago can gain some insight into how you make choices. If they can understand how you make choices about jobs and internships, they gain some insight into how you make other kinds of choices; About your career goals, why you want an MBA, and why you want one from Booth. To provide an effective answer you need to explain what motivated you to take your current position. Multiple motivations are fine. The important thing is that you provide an explanation for your decision, not a summary of all your professional experiences.
Bad answers to this part of Booth's question will either take the form of general summaries of past professional experience or even an overall interpretation of one's past experience (see for example, Kellogg 1). Booth wants an analysis of your decision, not an analysis of all of the wonderful things you have learned from your past work. Of course you will likely need to refer to a position (or positions) prior to the most recent one, but that does not mean that you should summarize those positions. You would discuss such experience(s) only in order to explain why you chose your most recent position.
How did this experience[your most recent bob/internship] influence your future goals?
Last year, Booth asked "Why are you pursuing an MBA at this point in your career?" That rather general question has been replaced with something that provides the applicant with significantly more structure. The "Why now" aspect of the question is not explicit, but consider that Booth's tip for this question is to answer "How have your decisions made you ready to apply to an MBA program?" Clearly doing that requires knowing why you want an MBA now.
In this part of the question you need to think about about the relationship between your most recent job/internship experience and your goals.
To answer this section effectively you need to know what your goals are. Lets address that issue at some length.
The advantage of the following method is that it will make you systematically think about how your goals relate to your recent experience. I suggest using my GAP, SWOT, AND ROI TABLE FOR FORMULATING GRADUATE DEGREE GOALS for this purpose (see below). . I think Gap, SWOT, and ROI analysis are great ways for understanding what your goals are, why you want a degree, and how you will use it. (Click here for the Forbes Business School Calculator. Click here for a GMAC report on MBA ROI. )
(To best view the following table, click on it. )
How to use this table:Step 1. Begin by analyzing your "Present Situation." What job(s) have you held? What was/is your functional role(s)? What was/are your responsibilities?
Next, analyze your present strengths and weaknesses for succeeding in your present career. REMEMBER:WHEN YOU ARE THINKING ABOUT YOUR STRENGTHS AND WEAKNESS DON'T ONLY THINK ABOUT WORK, THINK ABOUT OTHER ASPECTS OF YOUR LIFE. In particular, some of your greatest strengths may have been demonstrated outside of work, so make sure you are accounting for them.
Strengths: What are you good at? Where do you add value? What are you praised for? What are you proud of?
Weakness: What are you bad at? What are you criticized for? What do you try to avoid due to your own limitations? What do you fear?
Next, analyze the environment you work in right now. What opportunities exist for your growth and success? What threats could limit your career growth?
Step 2. Now, do the same thing in Step 1 for your "Post-Degree" future after you have earned your graduate degree. IF YOU CANNOT COMPLETE STEP 2, YOU HAVE NOT SUFFICIENTLY PLANNED FOR YOUR FUTURE and therefore you need to do more research and need to think more about it.
Step 3. If you could complete step 2, than you should see the "Gap" between your present and your future. What skills, knowledge, and other resources do you need to close the gap between your present and future responsibilities, strengths, and opportunities?
Step 4. After completing Step 3, you now need to determine how an MBA will add value to you. It is possible that an increased salary as a result of job change will be sufficient "ROI" for the degree to justify itself, but you should show how a degree will allow you to reach your career goals. How will the degree enhance your skills and opportunities and help you overcome your weaknesses and external threats? If you can complete Step 4 than you should be ready to explain what your goals are, why you want a degree, and the relationship between your past and future career, as well as your strengths and weaknesses. THIS STEP WILL HELP YOU ANSWER THE WHY BOOTH PART OF THE QUESTION.
The above table will also help you answer such common interview questions as: Where do you want to work after you finish your degree? Why do you want an MBA (or other degree)? What are you strengths? What are your weaknesses? What are your goals? Thinking about these issues now will help you to develop a fully worked-out strategy for how you will best present yourself both in the application and in an interview.
HAVING GOALS IS NOT ENOUGH
Simply being being able to state what your goals are is not sufficient. Even being able to explain them is not. Your goals have to justify why you want an MBA, BUT ARE YOUR GOALS HOT?
Making career goals exciting requires thinking about whether your goals are compelling. Admissions committees ask applicants to write about their goals after graduate school, but can applicants actually know what will be on the cutting-edge in two or three years? While many applicants will be able to successfully apply with relatively standard goals ("I want to be a consultant because..."), can you do better then that? I think going beyond standard goals is critical if you are trying to compete against people who are not only applying to Chicago, but also to HBS, Stanford, and Wharton.
HBS, Stanford, and Wharton Set the "Goals" Bar High
As I pointed out in my analysis of Wharton's Essay 1, "Wharton has copied the more abstract and awe-inspiring language of "HBS ("career vision") and Stanford ("career aspirations"), so now your Wharton goals need to be discussed within the language of "commitment." On the other hand, Booth uses the routine language of "goals." Words like vision, aspiration, and commitment are bigger. They are about dreaming great dreams and making them real. The best applicants to those three schools will make that happen in their essays. Many of those individuals will also be applying to Chicago (and Columbia, Kellogg, NYU, Duke, Haas, Tuck, and MIT). It is unlikely that they will be changing their visions/aspirations/commitments for Chicago. Of course, they had better use the word "goal" as to use one of the three aforementioned words is to signal that you are not customizing for Chicago (As in all things, fit is shown in both large and small ways.) Bottom line: If you have big goals, you will have advantage over those who simply have routine ones.
Be informed. Chicago admissions needs to believe you know what you are talking about. If you are changing careers, no one expects you to be an expert, but you should come across as having a clear plan based on real research into your future. If you are planning on staying in your present industry, you should be well informed not only about the companies you have worked for, but also about the industry as a whole. If you are not already doing so, read industry related publications and network.
Those who are changing fields should most certainly read industry related publications in their intended field. Additionally I suggest conducting informational interviews with at least one peer level and one senior level person in that field. Conduct a peer level interview to get a good idea of what it would be like to actually work in that industry. Conduct a senior level interview to get the perspective of someone who can see the big picture and all the little details as well.
Don't know anyone in your intended field? Network! One great way to start is through LinkedIn. Another is by making use of your undergraduate alumni network and/or career center.
LEARN WHAT IS HOT. No matter whether you are changing fields or not, learn what is hot now and try to figure out what will be hot by the time you graduate. Now, of course, this is just a plan and chances are that what is hot in your industry or field now may very well be cold in the future. The point is to come across to Rose and her colleagues as someone who is not only well informed, but has CUTTING-EDGE knowledge. Some great general sources for learning what is hot:
From the Business Schools: Feed your brain with cutting-edge ideas from the best business schools in the world. In addition to the Chicago resources I mentioned below, other great sources of information include Stanford Social Innovation Review, Harvard Working Knowledge, Harvard Business Review, Harvard Business School Publishing, Knowledge @ Wharton, and MIT Sloan Management Review.
You may also want to do a search on itunes for podcasts: My favorites in addition to Chicago's podcast are Entrepreneurial Thought Leaders (from the Stanford School of Engineering, but totally relevant) Net Impact, and Harvard Business IdeaCast. INSEAD, IMD, LBS, and Wharton also have podcasts.
LinkedIn Answers: I would suggest that everyone join LinkedIn and make use of LinkedIn Answers. LinkedIn Answers is a great way to tap into cutting edge expertise (including my admissions advice!). Follow LinkedIn's rules and you will often be able to obtain excellent information.
Hoovers: For information about specific companies, Hoovers is just a great way to learn about key facts including competitors (a very useful way of knowing who else you might want to work for and to learn about an industry). While primarily focused on the US, Hoovers does have listings for companies worldwide.
Vault: For scope of coverage, this site is a must. Vault includes both career and admissions information. It includes both company specific and industry-wide information.
Other sources: Read magazines, websites, and books that relate to your intended field.
What about the Chicago Booth MBA makes you feel it is the next best step in your career?
In this part of the question you need to explain why you need an MBA from Booth now. To really answer this question you need to know about Chicago . Given that Booth has great online sources available for this purpose, even if you don’t visit, you can learn about it. Start here. In particular take a good look at Chicago Booth Dean's Student Admissions Committee (DSAC) blog. To learn more about the GSB's research, see University of Chicago Booth's Working Papers and The University of Chicago's Capital Ideas. I also strongly suggest listening to the Booth podcast series. This a great series of podcasts that should help get you thinking about business at the kind of intellectual level required for success at Chicago.
10/9/09 UPDATE: I also suggest reviewing an interview I conducted with a former client who is a member of the Class of 2010.
Japanese applicants should most certainly visit the MBA J-Book. Japanese applicants should also read this post as there has never been a better time for Japanese applicants to apply to Booth!
Effective answers to this part of the question will establish deep and specific linkages between specific aspects of the Booth program and your goals in order to show fit. To do this effectively requires actually writing something meaningful about your goals. If your objective is to make this essay effective, you don't want to write something that is purely generic, something anyone could write. You need to show your specific fit. This means analyzing your needs (See my chart above) and relating them directly to Booth. It means showing Rose Martinelli and her colleagues that you know what you will do in an MBA program with only one required class (LEAD).
BOOTH'S FLEXIBLE CURRICULUM: YES, WE ALL KNOW THAT.
It is, of course, fine to mention that Booth has a flexible curriculum, but everyone knows that. The point is what you will do with it? That is always the point. I have had clients admitted into the Classes of 2007, 2008, 2009, 2010, and 2011 and I can say that the only thing that is consistent about them is that each had their own individual plans for how they would utilize their Chicago education. You need to have your own Booth study plan that clearly links to why you need an MBA now.
1a. FOR REAPPLICANTS ONLY: Upon reflection, how has your thinking regarding your future, Chicago Booth, and/or getting an MBA changed since the time of your last application? (250 words)
Reapplicants should read my previous post on reapplication. Use this space to specifically explain what has improved about you since you last applied. You can certainly mention improved test scores, but I would not use every much of your word count for that. Typical topics include: development of a new skill, promotions that demonstrate your potential for future success, involvement in an extracurricular activity, learning significantly more about Booth, and why your goals discussed in Essay 1 now are better than the ones you presented last time.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to. If you are looking for a highly experienced admissions consultant who is passionate about helping his clients succeed, please feel free to contact me at adammarkus@gmail.com to arrange an initial consultation. To learn more about my services, see here. Initial consultations are conducted by Skype or telephone. For clients in Tokyo, a free face-to-face consultation is possible after an initial Skype or telephone consultation. I only work with a limited number of clients per year and believe that an initial consultation is the best way to determine whether there is a good fit. Whether you use my service or another, I suggest making certain that the fit feels right to you.
-Adam Markus
アダム マーカス
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to. If you are looking for a highly experienced admissions consultant who is passionate about helping his clients succeed, please feel free to contact me at adammarkus@gmail.com to arrange an initial consultation. To learn more about my services, see here. Initial consultations are conducted by Skype or telephone. For clients in Tokyo, a free face-to-face consultation is possible after an initial Skype or telephone consultation. I only work with a limited number of clients per year and believe that an initial consultation is the best way to determine whether there is a good fit. Whether you use my service or another, I suggest making certain that the fit feels right to you.
-Adam Markus
アダム マーカス
シカゴ、ビジネススクール, MBA留学
September 16, 2009
Chicago Booth Fall 2010 Optional Essay
This is the forth in a series of five posts on the University of Chicago Booth's MBA application essays for Fall 2010 admission. The parts are Essay 1, Essay 2, Slide Presentation, Optional Essay, and Overall Plan.
The University of Chicago Booth's MBA application for the Class of 2012 also includes space for an optional essay. I have taken the tip below from the online application. The question and the tip read as follows:
Optional Essay Tip
If you read the above, it should be clear enough that this is primarily the place to explain anything negative or potentially negative in your background. Yes, you may have written a great essay for Tuck, Wharton, Harvard, Stanford, NYU, MIT, INSEAD, Columbia, or London Business School, but unless your objective is to tell that to Chicago don't include it here. Booth gives you two essays and a slide presentation to write about all the good stuff.
Unless you are perfect there is a reasonable likelihood that you will have something to write about here. If you don't think you have anything, just ask yourself the following questions:
1. What is the weakest thing about my application content? Do I have anything that I should say about that? Would it be obvious to a reader or something only I could know? If you can identify something that you think would likely be obvious to a reader, write about it.
2. What is the weakest thing about me as an applicant? Do I have anything that I should say about that? Would it be obvious to a reader or something only I could know? If you can identify something that you think would likely be obvious to a reader, write about it.
3. Is there anything at all that I did not have space in my essays to clarify? If so, write about it.
Finally, if you think there is nothing to write about, you need not do so, but I find that most applicants have something they need to discuss.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス
シカゴ、ビジネススクール, MBA留学
The University of Chicago Booth's MBA application for the Class of 2012 also includes space for an optional essay. I have taken the tip below from the online application. The question and the tip read as follows:
Optional Essay
If there is any important information that is relevant for your candidacy that you were unable to address elsewhere in the application, please share that information here.Optional Essay Tip
The optional essay is provided to give you an opportunity to explain any potential anomalies or ambiguity in your application. For example, you can explain why you did not use your current employer to write your recommendation, you might provide some clarity as to why there are significant gaps in your resume, or you may help us to understand why your grades declined in your junior year.
Please note this question is very functional in its design, it is to provide clarity on aspects of the application, not to give you an opportunity to write another creative essay.
If you read the above, it should be clear enough that this is primarily the place to explain anything negative or potentially negative in your background. Yes, you may have written a great essay for Tuck, Wharton, Harvard, Stanford, NYU, MIT, INSEAD, Columbia, or London Business School, but unless your objective is to tell that to Chicago don't include it here. Booth gives you two essays and a slide presentation to write about all the good stuff.
Unless you are perfect there is a reasonable likelihood that you will have something to write about here. If you don't think you have anything, just ask yourself the following questions:
1. What is the weakest thing about my application content? Do I have anything that I should say about that? Would it be obvious to a reader or something only I could know? If you can identify something that you think would likely be obvious to a reader, write about it.
2. What is the weakest thing about me as an applicant? Do I have anything that I should say about that? Would it be obvious to a reader or something only I could know? If you can identify something that you think would likely be obvious to a reader, write about it.
3. Is there anything at all that I did not have space in my essays to clarify? If so, write about it.
Finally, if you think there is nothing to write about, you need not do so, but I find that most applicants have something they need to discuss.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス
シカゴ、ビジネススクール, MBA留学
Chicago Booth Fall 2010 Slide Presentation
This is the third in a series of five posts on the University of Chicago Booth's MBA application essays for Fall 2010 admission. The parts are Essay 1, Essay 2, Slide Presentation, Optional Essay, and Overall Plan.
This is the third year that the University of Chicago Booth has required a slide presentation as part of their MBA application. Based on working with four clients admitted to the Class of 2011 and one admitted to the Class of 2010, I am confident that the advice I offer below is effective. Each of these client's presentations was distinct and provided admissions with interesting set of perspectives on the applicant. Some of the slides looked really professional, while others were clearly not. Some were funny, others less so. Some were high concept, others very simple and direct. All of these slides worked in their own way.
It is not often that a school’s essay question gets the attention of the press, but Booth’s Question Three did when it first came out. While the mandatory use of PowerPoint is novel, is this question so odd? See below!
After I analyze Booth's PowerPoint question, I conclude with some specific suggestions for how to brainstorm for your answer.
While Chicago Booth has proven itself to have an absolutely brilliant PR strategy by issuing press releases and otherwise making it appear that this is totally new, I think this is only partially the case, as I will discuss below. Chicago is the first school to require a PowerPoint as a part of the application, but it is not the first to allow the use of one as part of the process.
Two Prior Uses of PowerPoint in the MBA Application Process:
I think it is important to realize that Chicago is not the first school to allow for the use of PowerPoint or other presentation slide content as part of the application process.
The use of slide presentations has long been a possibility for both NYU Stern and HEC.
NYU STERN
First, it has been possible to create a short PowerPoint presentation as part of the NYU Stern process for years. The Stern question reads:
Please describe yourself to your MBA classmates. You may use almost any method to convey your message (e.g. words, illustrations). Feel free to be creative.
One such method for doing so is an actual presentation. Whether made with PowerPoint or other tools, applicants have been doing this, both successfully and unsuccessfully, for years.
HEC
HEC Paris requires presentations as part of its interview process. The relevant part of the instructions are as follows:
The interview starts with a 10-minute presentation made by the candidate on the subject of his/her choice. The main objective of this presentation is to judge the candidate's communication and presentation skills, the capability to synthesize a subject in 10 minutes while keeping the interest of the audience. The candidate may use any presentation method he or she wishes, such as transparencies, notes, slides, etc.
The presentation is then followed by 30 to 40 minutes of questions and answers, first on the presentation, then on the candidate's motivation and other elements mentioned in his/her application.
Actually, HEC candidates have to make this presentation twice to different interviewers. Now, while it is possible to not use PowerPoint to make one’s HEC presentation, I have never worked with anyone who did that.
I point out the above two examples out merely to show that while Booth's use of PowerPoint is certainly novel, it is not without precedent.
MAKING A PRESENTATION IS A PRACTICAL TEST OF BASIC BUSINESS ABILITY
Consider some of the standard parts of the application and how they reflect on the applicant's abilities:
RESUME: Ability to effectively convey one's core professional, academic, and personal experience for the purposes of getting selected for an interview.
GOALS ESSAYS: Ability to clearly articulate a plan.
INTERVIEW: Ability to effectively convince an interviewer that you are good fit for the organization (in this case as a student in B-School).
RECOMMENDATIONS: Ability to obtain powerful endorsements designed to help convince a selection committee.
Looked at from this perspective, PowerPoint is a fundamental business skill. Like MIT Sloan's cover letter and every school's resume, at some level, Chicago 3 is testing the applicant's basic business skills. Why not test for it?
Anyone who has been or wants to be a businessperson will have spent countless hours preparing and delivering presentations. If you want to go do IPO Roadshows, sell a room of people your services, convince a Board of Directors, etc, you will need slides and those slides will be made with PowerPoint. It seems totally reasonable to me to ask anyone to use it because they will have to anyway.
Especially if you don't know how to use PowerPoint, my suggestion is NOT to focus on style, but on your content. That actually is true for anyone (even those who are PowerPoint Gurus) and is clearly the message that Booth is delivering: This question is not designed to evaluate the applicants’ PowerPoint expertise, but rather to reveal how people think and communicate their ideas. This question, like the rest of the essay questions, is designed to provoke critical thought and self-reflection, not just their creativity. It is the message within the slides that is important, not the presentation.
Rose Martinelli's comments above clearly indicate that the focus is on the message, not the overall aesthetics of the presentation.
IS THIS REALLY A TEST OF PowerPoint SKILLS?
NO. I think it is a test of your ability to prepare a very simple presentation about yourself. Remember that you are preparing slides for a presentation that will only be delivered on paper and unlike a presentation that you would deliver, you are not able to take advantage of what PowerPoint can do:
Slides will be printed and added to your file for review, therefore, flash, hyperlinks, embedded videos, music, etc. will not be viewed by the committee. You are limited to text and static images to convey your points. Color may be used.
In fact, for anyone who has actually is good at PowerPoint, they may find it necessary to compromise on their aesthetics and technical skills in order to most effectively answer the question. Especially those who believe in providing a minimal amount of content per slide might find it necessary to increase the amount of content they include.
As someone who previously made the transition from text heavy slides to minimalist ones when delivering sales and marketing presentations, I know that if I had to answer this question, I would have to compromise on what I consider to be my own best practices for making PowerPoint slides.
NOT A TEST OF YOUR ABILITY TO DELIVER A PRESENTATION, BUT A TEST OF YOUR ABILITY TO PREPARE ONE
Always remember that you are being tested on your ability to prepare a presentation, not to deliver one. Hence, you should always first think of this as a text that will be read, not one that will be spoken.
If you still think you need to learn more about PowerPoint, I suggest reading Presenting to Win by Jerry Weissman, the Silicon Valley PowerPoint Guru. When I first read Chicago's question, I looked for a book focused on the story telling aspect of PowerPoint and I think this is it. You can read my mini-review and buy the book here. Visit Weissman's site here.
WHAT ABOUT THE NOTES?
Given Booth's very specific instructions about the Notes, you should think about them as an opportunity to explain something in the slide in greater depth, but not as a speech for the slides:
You are welcome to attach a document containing notes if you feel a deeper explanation of your slides is necessary. However the hope is the slide is able to stand alone and convey your ideas clearly. You will not be penalized for adding notes but you should not construct a slide with the intention of using the notes section as a consistent means of explanation.
Let's Think About Length
You will have four slides plus 200 words for the notes to communicate your message. Regarding the notes, Rose Martinelli has further stated that the notes document "should not exceed one paragraph per slide." Depending on your perspective, this might seem like a great deal of text or not very much. Given that the notes give you about 50 words to further clarify each slide, the actual total amount of content is really likely to be in the 300-600 word range depending on what you do with the slides.
IS THIS AN ESSAY IN DISGUISE?
Rose Martinelli says:
In many respects we are looking for similar things in the slides as we would in the essays. We are looking for organized thoughts, strong communication skills, and the ability to convey ideas clearly. We will also be looking at an applicant's ability to be insightful and their willingness to express themselves in a new medium. In some respects, this question adds an element of risk to the application that has not been there before.
I think it is helpful to conceive of as have exactly the same function as an essay, but you should consider...
including visual imagery AND/OR
using bullet points AND/OR
using metaphors AND/OR
being non-linear AND/OR
minimizing or eliminating introductions and conclusions.
Rose Martinelli states:
Well, as you know, the Chicago GSB [Booth] has a reputation for challenging norms. In some respects that is what the PowerPoint is doing. Traditional essays, although helpful in the application process, tend to be confining. Essay questions do not allow applicants to fully stretch beyond the question and communicate their strengths, weaknesses, passions etc. The PowerPoint slide is our way of giving applicants a blank slate on which to communicate with us. There aren't many restrictions for an applicant, and they have free reign to communicate to the committee whatever they feel is valuable for us to know. An applicant can expand upon their application or they can go beyond it and reveal something completely new. This is their opportunity to express themselves without guidance or restriction.
Thus you would best advised to not simply take an essay and divide it among the four slides. Instead, show creativity. One effective way to organize your slides is to have each slide make one key point or communicate one key idea about you. And in a real sense, this is no different from what a good paragraph should do.
Now that we have looked at the overall context for this question, let’s think about what is actually being asked.
What was the question again?
THE CORE PART OF THE QUESTION: "we invite you tell us about yourself" is very simple. I could restate it as "please help us understand who you are."
WHAT YOU SHOULD NOT WRITE ABOUT:
1. As the beginning of the question states, Chicago has already asked for "a great deal of information throughout this application." This is stated in contrast to what they want you to tell them. Therefore don't focus on facts that they can find elsewhere in the application.
2. In Essay 1, you have already discussed your goals and why you want an MBA from Chicago, so don't discuss goals and why MBA here.
SO WHAT AM I SUPPOSED TO WRITE ABOUT?
IT IS ALL ABOUT YOU!
Some Questions to get you brainstorming:
1. What do you want Chicago to know about you that would positively impact your chances for admission?
2. What major positive aspects of your life have not been effectively INTERPRETED to the admissions committee in other parts of the application?
3. If you were going to tell admissions four things about you that would not be obvious from rest of the application, what would they be? Why should Booth care?
4. If there was one story about yourself that you think would really help admissions understand you and want to admit you, what is it?
5. Do you have a personal interest (painting and poetry for example) that would work effectively in a PowerPoint?
6. If you have a sense of humor and/or creativity, how can you express it here? I suggest doing so if you can.
As you can see, these questions would lead to very different kinds of responses. There is no one way to answer this question, but I believe there are right ways for every applicant to do so.
Previously, one of my readers asked three very good questions about the Slide Presentation. I am reprinting them in slightly altered form below.
1) In your opinion, should one use a minimalistic approach involving images to convey one's ideas?
I think this will really depend on you. The important thing is to effectively convey something important about who you are to the admissions committee. If that can be done effectively with more images that is great, if it can be done effectively with minimal or no images that is also great. The important thing is that your reader understands the significance of any images you use. Luckily, you have the notes for that purpose. Just as in "real" PowerPoints, images or any graphic element can be used effectively or badly. Always ask yourself, "Why am I using this image? Does it really help them understand me?" If it does, keep it. If it is mere decoration, think about eliminating it or replacing it with something that will have a positive impact on Chicago's ability to understand who you are.
2) Would a little bit of humor do good e.g. a cartoon?
Keeping in mind what I just wrote above, I think humor can be used effectively. You must practice extremely good judgment when using humor for any application. Don't make a joke simply to make one. Use humor if it is effective in conveying something that will compel Rose and her colleagues to want to interview you. That said, I have had a number of clients who successfully used humor in their applications for Chicago Booth.
3) Is Booth looking for an analytical assessment of one's personality in these slides?
I think they are looking for a meaningful assessment of your personality. I will not say "analytical" because that is just one possibility. If by "analytical" you mean a detailed explanation for your character making use of standard forms of argument, it is fine to do it that way, but not the only way. I use the word "meaningful" because it does not necessarily require logic or analysis to do so. For example, an image with some kind of description may provide Chicago Booth with great insight into who you are. Since Chicago is specifically being "non-traditional," you certainly can be also so long as you answer the question.
Finally, think big and be creative. To answer this one effectively will take time, but if you want to get into Chicago Booth, put in the time.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス
シカゴ、ビジネススクール, MBA留学
This is the third year that the University of Chicago Booth has required a slide presentation as part of their MBA application. Based on working with four clients admitted to the Class of 2011 and one admitted to the Class of 2010, I am confident that the advice I offer below is effective. Each of these client's presentations was distinct and provided admissions with interesting set of perspectives on the applicant. Some of the slides looked really professional, while others were clearly not. Some were funny, others less so. Some were high concept, others very simple and direct. All of these slides worked in their own way.
It is not often that a school’s essay question gets the attention of the press, but Booth’s Question Three did when it first came out. While the mandatory use of PowerPoint is novel, is this question so odd? See below!
After I analyze Booth's PowerPoint question, I conclude with some specific suggestions for how to brainstorm for your answer.
While Chicago Booth has proven itself to have an absolutely brilliant PR strategy by issuing press releases and otherwise making it appear that this is totally new, I think this is only partially the case, as I will discuss below. Chicago is the first school to require a PowerPoint as a part of the application, but it is not the first to allow the use of one as part of the process.
- The content is completely up to you. There is no right or wrong approach this essay. Feel free to use the software you are most comfortable with. Acceptable formats for upload in the online application system are PowerPoint or PDF.
- There is a strict maximum of 4 slides, though you can provide fewer than 4 if you choose.
- Slides will be printed and added to your file for review, therefore, flash, hyperlinks, embedded videos, music, etc. will not be viewed by the committee. You are limited to text and static images to convey your points. Color may be used.
- Slides will be evaluated on the quality of content and ability to convey your ideas, not on technical expertise or presentation.
- You are welcome to attach a document containing notes if you feel a deeper explanation of your slides is necessary. However the hope is the slide is able to stand alone and convey your ideas clearly. You will not be penalized for adding notes but you should not construct a slide with the intention of using the notes section as a consistent means of explanation. (200 words maximum, see online application).
Two Prior Uses of PowerPoint in the MBA Application Process:
I think it is important to realize that Chicago is not the first school to allow for the use of PowerPoint or other presentation slide content as part of the application process.
The use of slide presentations has long been a possibility for both NYU Stern and HEC.
NYU STERN
First, it has been possible to create a short PowerPoint presentation as part of the NYU Stern process for years. The Stern question reads:
Please describe yourself to your MBA classmates. You may use almost any method to convey your message (e.g. words, illustrations). Feel free to be creative.
One such method for doing so is an actual presentation. Whether made with PowerPoint or other tools, applicants have been doing this, both successfully and unsuccessfully, for years.
HEC
HEC Paris requires presentations as part of its interview process. The relevant part of the instructions are as follows:
The interview starts with a 10-minute presentation made by the candidate on the subject of his/her choice. The main objective of this presentation is to judge the candidate's communication and presentation skills, the capability to synthesize a subject in 10 minutes while keeping the interest of the audience. The candidate may use any presentation method he or she wishes, such as transparencies, notes, slides, etc.
The presentation is then followed by 30 to 40 minutes of questions and answers, first on the presentation, then on the candidate's motivation and other elements mentioned in his/her application.
Actually, HEC candidates have to make this presentation twice to different interviewers. Now, while it is possible to not use PowerPoint to make one’s HEC presentation, I have never worked with anyone who did that.
I point out the above two examples out merely to show that while Booth's use of PowerPoint is certainly novel, it is not without precedent.
MAKING A PRESENTATION IS A PRACTICAL TEST OF BASIC BUSINESS ABILITY
Consider some of the standard parts of the application and how they reflect on the applicant's abilities:
RESUME: Ability to effectively convey one's core professional, academic, and personal experience for the purposes of getting selected for an interview.
GOALS ESSAYS: Ability to clearly articulate a plan.
INTERVIEW: Ability to effectively convince an interviewer that you are good fit for the organization (in this case as a student in B-School).
RECOMMENDATIONS: Ability to obtain powerful endorsements designed to help convince a selection committee.
Looked at from this perspective, PowerPoint is a fundamental business skill. Like MIT Sloan's cover letter and every school's resume, at some level, Chicago 3 is testing the applicant's basic business skills. Why not test for it?
Anyone who has been or wants to be a businessperson will have spent countless hours preparing and delivering presentations. If you want to go do IPO Roadshows, sell a room of people your services, convince a Board of Directors, etc, you will need slides and those slides will be made with PowerPoint. It seems totally reasonable to me to ask anyone to use it because they will have to anyway.
Especially if you don't know how to use PowerPoint, my suggestion is NOT to focus on style, but on your content. That actually is true for anyone (even those who are PowerPoint Gurus) and is clearly the message that Booth is delivering: This question is not designed to evaluate the applicants’ PowerPoint expertise, but rather to reveal how people think and communicate their ideas. This question, like the rest of the essay questions, is designed to provoke critical thought and self-reflection, not just their creativity. It is the message within the slides that is important, not the presentation.
Rose Martinelli's comments above clearly indicate that the focus is on the message, not the overall aesthetics of the presentation.
IS THIS REALLY A TEST OF PowerPoint SKILLS?
NO. I think it is a test of your ability to prepare a very simple presentation about yourself. Remember that you are preparing slides for a presentation that will only be delivered on paper and unlike a presentation that you would deliver, you are not able to take advantage of what PowerPoint can do:
Slides will be printed and added to your file for review, therefore, flash, hyperlinks, embedded videos, music, etc. will not be viewed by the committee. You are limited to text and static images to convey your points. Color may be used.
In fact, for anyone who has actually is good at PowerPoint, they may find it necessary to compromise on their aesthetics and technical skills in order to most effectively answer the question. Especially those who believe in providing a minimal amount of content per slide might find it necessary to increase the amount of content they include.
As someone who previously made the transition from text heavy slides to minimalist ones when delivering sales and marketing presentations, I know that if I had to answer this question, I would have to compromise on what I consider to be my own best practices for making PowerPoint slides.
NOT A TEST OF YOUR ABILITY TO DELIVER A PRESENTATION, BUT A TEST OF YOUR ABILITY TO PREPARE ONE
Always remember that you are being tested on your ability to prepare a presentation, not to deliver one. Hence, you should always first think of this as a text that will be read, not one that will be spoken.
If you still think you need to learn more about PowerPoint, I suggest reading Presenting to Win by Jerry Weissman, the Silicon Valley PowerPoint Guru. When I first read Chicago's question, I looked for a book focused on the story telling aspect of PowerPoint and I think this is it. You can read my mini-review and buy the book here. Visit Weissman's site here.
WHAT ABOUT THE NOTES?
Given Booth's very specific instructions about the Notes, you should think about them as an opportunity to explain something in the slide in greater depth, but not as a speech for the slides:
You are welcome to attach a document containing notes if you feel a deeper explanation of your slides is necessary. However the hope is the slide is able to stand alone and convey your ideas clearly. You will not be penalized for adding notes but you should not construct a slide with the intention of using the notes section as a consistent means of explanation.
Let's Think About Length
You will have four slides plus 200 words for the notes to communicate your message. Regarding the notes, Rose Martinelli has further stated that the notes document "should not exceed one paragraph per slide." Depending on your perspective, this might seem like a great deal of text or not very much. Given that the notes give you about 50 words to further clarify each slide, the actual total amount of content is really likely to be in the 300-600 word range depending on what you do with the slides.
IS THIS AN ESSAY IN DISGUISE?
Rose Martinelli says:
In many respects we are looking for similar things in the slides as we would in the essays. We are looking for organized thoughts, strong communication skills, and the ability to convey ideas clearly. We will also be looking at an applicant's ability to be insightful and their willingness to express themselves in a new medium. In some respects, this question adds an element of risk to the application that has not been there before.
I think it is helpful to conceive of as have exactly the same function as an essay, but you should consider...
including visual imagery AND/OR
using bullet points AND/OR
using metaphors AND/OR
being non-linear AND/OR
minimizing or eliminating introductions and conclusions.
Rose Martinelli states:
Well, as you know, the Chicago GSB [Booth] has a reputation for challenging norms. In some respects that is what the PowerPoint is doing. Traditional essays, although helpful in the application process, tend to be confining. Essay questions do not allow applicants to fully stretch beyond the question and communicate their strengths, weaknesses, passions etc. The PowerPoint slide is our way of giving applicants a blank slate on which to communicate with us. There aren't many restrictions for an applicant, and they have free reign to communicate to the committee whatever they feel is valuable for us to know. An applicant can expand upon their application or they can go beyond it and reveal something completely new. This is their opportunity to express themselves without guidance or restriction.
Thus you would best advised to not simply take an essay and divide it among the four slides. Instead, show creativity. One effective way to organize your slides is to have each slide make one key point or communicate one key idea about you. And in a real sense, this is no different from what a good paragraph should do.
Now that we have looked at the overall context for this question, let’s think about what is actually being asked.
What was the question again?
THE CORE PART OF THE QUESTION: "we invite you tell us about yourself" is very simple. I could restate it as "please help us understand who you are."
WHAT YOU SHOULD NOT WRITE ABOUT:
1. As the beginning of the question states, Chicago has already asked for "a great deal of information throughout this application." This is stated in contrast to what they want you to tell them. Therefore don't focus on facts that they can find elsewhere in the application.
2. In Essay 1, you have already discussed your goals and why you want an MBA from Chicago, so don't discuss goals and why MBA here.
SO WHAT AM I SUPPOSED TO WRITE ABOUT?
IT IS ALL ABOUT YOU!
Some Questions to get you brainstorming:
1. What do you want Chicago to know about you that would positively impact your chances for admission?
2. What major positive aspects of your life have not been effectively INTERPRETED to the admissions committee in other parts of the application?
3. If you were going to tell admissions four things about you that would not be obvious from rest of the application, what would they be? Why should Booth care?
4. If there was one story about yourself that you think would really help admissions understand you and want to admit you, what is it?
5. Do you have a personal interest (painting and poetry for example) that would work effectively in a PowerPoint?
6. If you have a sense of humor and/or creativity, how can you express it here? I suggest doing so if you can.
As you can see, these questions would lead to very different kinds of responses. There is no one way to answer this question, but I believe there are right ways for every applicant to do so.
Previously, one of my readers asked three very good questions about the Slide Presentation. I am reprinting them in slightly altered form below.
1) In your opinion, should one use a minimalistic approach involving images to convey one's ideas?
I think this will really depend on you. The important thing is to effectively convey something important about who you are to the admissions committee. If that can be done effectively with more images that is great, if it can be done effectively with minimal or no images that is also great. The important thing is that your reader understands the significance of any images you use. Luckily, you have the notes for that purpose. Just as in "real" PowerPoints, images or any graphic element can be used effectively or badly. Always ask yourself, "Why am I using this image? Does it really help them understand me?" If it does, keep it. If it is mere decoration, think about eliminating it or replacing it with something that will have a positive impact on Chicago's ability to understand who you are.
2) Would a little bit of humor do good e.g. a cartoon?
Keeping in mind what I just wrote above, I think humor can be used effectively. You must practice extremely good judgment when using humor for any application. Don't make a joke simply to make one. Use humor if it is effective in conveying something that will compel Rose and her colleagues to want to interview you. That said, I have had a number of clients who successfully used humor in their applications for Chicago Booth.
3) Is Booth looking for an analytical assessment of one's personality in these slides?
I think they are looking for a meaningful assessment of your personality. I will not say "analytical" because that is just one possibility. If by "analytical" you mean a detailed explanation for your character making use of standard forms of argument, it is fine to do it that way, but not the only way. I use the word "meaningful" because it does not necessarily require logic or analysis to do so. For example, an image with some kind of description may provide Chicago Booth with great insight into who you are. Since Chicago is specifically being "non-traditional," you certainly can be also so long as you answer the question.
Finally, think big and be creative. To answer this one effectively will take time, but if you want to get into Chicago Booth, put in the time.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス
シカゴ、ビジネススクール, MBA留学
Subscribe to:
Posts (Atom)
