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You can find a better version of my blog at http://www.adammarkus.com/blog/.

Be sure to read my Key Posts on the admissions process. Topics include essay analysis, resumes, recommendations, rankings, and more.

May 17, 2014

TOEFL To Be Accepted for UK Student Visas Under Certain Conditions

Update: TOEFL will be accepted in the UK under certain conditions. See Using TOEFL® Scores to Apply to U.K. Universities.  Except for this paragraph and the title, the rest of this post has not been updated. 


If you have been preparing to take the TOEFL and plan to apply to graduate programs in the UK and will need a Tier 4 Student Visa (The student visa required for longterm stay), you should stop studying TOEFL and start studying IELTS.  


For my interview with a TOEFL and IELTS test prep expert, please see here.  


According to the UK’s Guidance on applying for a UK visa: approved English language tests:
“Expiry of Educational Testing Services' (ETS) licence to carry out secure English language tests: impact on student visa applicants.
The Government wants to ensure that this change does not have an impact on genuine international students who took an ETS test in good faith before the licence expired.
UK Visas and Immigration are accepting visa applications which rely on an ETS certificate issued before the expiry of the licence was made public on 17 April. These applications will be considered subject to our normal checks. Applications will be accepted until new Immigration Rules come into effect and transitional provisions have come to an end.”


ETS reported it this way:
“Following the broadcast of a BBC Panorama program in February 2014 which highlighted an organized criminal element seeking to circumvent the U.K.'s visa-granting process, ETS has made the decision not to extend our Secure English-language Testing (SELT) license with the Home Office. As a result, TOEIC® and TOEFL iBT® testing will no longer be offered for U.K. visa-granting purposes.”


If you have taken TOEFL on or before April 17, 2014, you can still use your TOEFL score as part of the UK student visa process.  If you TOEFL test was after April 17, 2014, you need to take a new test.


The London School of Economics posted a long explanation of the issue on their site.  Since this is all very new most schools have yet to handle the issue, but the University of Cambridge (the school behind TOEFL’s rival test, IELTS) has:
“The Home Office has suspended accepting ETS tests as evidence of English language ability. This includes the Princeton TOEFL test (Test of English as a Foreign Language), and as a result the University of Cambridge will no longer be accepting TOEFL test scores as sufficient to meet the language entry requirements for Graduate study.”


Unless the Home Office and ETS come to some sort of agreement, if you want to attend a graduate program in the UK and you need to prove your English ability based on a standardized test, forget about TOEFL and take IELTS.  Even if the schools would be happy to take the TOEFL test, it is meaningless to do so because you can’t use it for a student visa.  I am assuming, the rest of the UK will follow Cambridge’s lead.


I will update this story as it develops.


-Adam Markus
I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

The Possible Impact of the HBS Round 1 Deadline on Columbia Early Decision

Harvard Business School's Round One Deadline of September 9th is perfectly designed to make the decision to apply to Columbia Business School Early Decision easier than ever before because applicants who time their ED applications right can know whether they have been invited to an HBS interview long before paying Columbia's deposit and even possibly before applying. My post on Columbia’s essays for 2015 entry, including an extensive discussion on Early Decision and Regular Decision can be found here. My post on HBS Class of 2017 essays will be up soon.

Here is what Dee posted on the “From the Admissions Director” blog about the first round deadline:
“Round One application deadline will be September 9, 2014. Interviews, by invitation only, will be conducted from mid-October through end of November. Notification will be on or around December 10.”

Unless HBS is particularly nice to Columbia, which I doubt, it will send at least some and perhaps all of its invites before the ED deadline of October 8, 2014. This is the first time this situation will have occurred and it could impact the way some applicants apply to Columbia. While HBS has not announced when Round 1 invite interviews will go out, last year the invites went out on October 9th and 16th and interviews took place between October 21 and November 22.  Since the interviews will be conducted between mid-October through end of November and the application deadline is a week earlier this year (September 9, 2014 compared to September 16, 2013) it is likely that interview invitations will come around the last week in September and first week in October, which means that applicants can make much better decisions about proceeding with an ED application.  If my invite date assumption is correct, HBS interview invites will go out before Columbia’s ED deadline,  so they can simply switch to Columbia RD.

This does not mean those applying to HBS and interviewing in R1 are likely to have their result before the Columbia ED deposit is due, so if  an applicant  is admitted to Columbia ED and waiting for the result of the HBS decision after interviewing, the applicant will still have a difficult choice (Not even considering other schools that they might prefer to Columbia). Since Columbia’s Early Decision Deadline is October 8th,  anyone applying to Early Decision close to or by the deadline will know whether they have been offered an HBS interview way before interviewing at Columbia because all the HBS invites will most likely  be out prior to when interviews start in mid-October. Assume that Columbia will process applications quickly,  so if someone applies to ED sometime between the end of September and the October 9th deadline, it is likely that will have interviewed and received a decision sometime between late October-mid November and since a pplicants have only two weeks to pay the deposit once admitted, I expect that they would still have to pay that deposit before HBS decisions come out.

To summarize, if you do plan to apply to HBS in R1 and Columbia ED,  you now have the following options:

The option ED applicants always have had: Apply early to Columbia ED so you know the result before you apply to HBS or other schools. If you are admitted and happy with Columbia than you can choose  to be finished with the application process very early and can minimize the time and expense invested in the application process. Alternatively, if you are admitted, you can treat CBS like a $6000 insurance policy (See next paragraph about that issue).   If you are rejected, you will have a  good indicator that you probably need to change your application strategy in some way and can make modifications prior to submitting your application to HBS and other schools.

-Apply to HBS in R1 and then apply to Columbia no sooner than about two weeks before the ED deadline. To be even safer, a week or less before the deadline would be ideal.   You will know whether you have been invited to an HBS interview before you would have to pay your ED deposit if you are admitted to Columbia. You can then decide to (1) withdraw from Columbia because you are feeling optimistic about HBS and/or other applications you have submitted or (2) can pay the ED deposit and withdraw from other schools or (3) be unethical by treating CBS as a $6000 insurance policy while waiting to see what happens with your other applications. It is not my place to defend CBS ED policy by telling applicants that they should be ethical in regards to it, merely to state the available viable options.

-Possible option if the HBS interview invitation notification is before the Columbia ED deadline of October 8th, you will not need to apply to ED if you are invited to HBS.  You can apply to Columbia RD.

I am quite interested to watch how this all plays out in the fall. I doubt any significant statistical impact on CBS. For example, I can't imagine their yield being negatively impacted because of a decrease in ED admits (who are highly likely to  attend because of the ED deposit and ethics policy)  in comparison to RD admits (who are more likely to decline an offer of admission).  Instead the impact will be, as I have discussed above,  on how this plays out for applicants. 



-Adam Markus
I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

May 16, 2014

Columbia MBA Essays for January and August 2015 Admission

Whoever designed Columbia Business School’s The MBA Application Process webpage deserves a design award. If you have not done so, take a look at that page. It does a really nice job laying out the admissions process in a visually appealing way. Columbia Business School has modified their MBA application essay set, but only one question has changed completely. Those applying for January and August 2015 entry will find that they are likely to spend as much time thinking about how to answer Columbia’s essay questions as answering them. Given the limited space applicants will have to work with, coming up with answers that stand out is critical.


You can find testimonials from my clients admitted for CBS here. Since 2007, when I established my own consultancy, (I have been an MBA admissions consultant since 2001) I have been fortunate to work with 24 clients admitted to Columbia Business School for either January or August admission.


Before discussing the essays, I will discuss who J-Term (January Entry) is for and differences between Early Decision and Regular Decision for August Entry. For my analysis of recommendations for 2015 admission, please see here. For my analysis of Columbia Business School application interviews, please see here.

Rolling Admission
The first thing to keep in mind about admission to both January Term and August Term (ED and RD) is that Columbia uses a rolling admissions system.  While there are final deadlines, since applicants’ files  are reviewed and decisions are being made as they apply, by the time that that the final deadlines have arrived most seats are already filled.  Rolling admissions works just like buying assigned seats for an airplane, movie, concert, etc.  When they are gone, they are gone. Columbia’s rolling admissions system is a differentiator from other top MBA programs because only Columbia uses this system. Rolling admissions is commonly used by EMBA programs.

J-Term
The Accelerated MBA, J-Term, can be a great program for those who don’t need an internship. All my admitted J-term clients have one thing in common: Real clarity about their goals and strong track records in their professions. J-term is not for career changers, it is those looking to enhance their position within their present career trajectory and/or entrepreneurs. Keep the following into consideration when explaining why the January Term program is right for you:
The program is designed for those students who do not want or need an internship and don’t require merit fellowships. The principal advantage of the 16-month program is its accelerated format, which allows members of the smaller January class to network quickly and effectively and return to the workplace sooner. You need to make the case in Essay 1 (Goals essay) and/or the Optional Essay that you meet the special criteria for this program and that an internship is not something critical for you. For those who don’t need an internship, this is really a great program. It is an even better program for those who


Here are some common issues that arise when considering J-term:

Is J-term easier to get into than August entry? There is much speculation on this issue, but no admissions data. All I know for sure is that relatively late application to J-term has not prevented my clients from being admitted, whereas late application to RD is a real problem simply from a seat availability perspective. In one way, J-term is clearly easier: Unlike an August entry RD and (and to a lesser extent ED) applicant, someone applying to Columbia J-term can really be assumed to prefer Columbia over all alternatives. This can make interviews a bit easier in the sense that August entry Columbia alumni interviewers are notorious for being particularly aggressive at determining whether the interviewee’s first choice is really Columbia. Since J-term has no real US rival, this topic can be easily dispensed with.

Alternatives to J-term: There are no US alternatives to J-term worth mentioning if someone wants a January start. Kellogg and Cornell offer one year MBAs, but neither Kellogg nor Cornell start their programs in January and both are accelerated programs in terms of the number of courses taken. Only J-term makes it possible to do a full two-years of courses on such an expedited basis. In addition, the Kellogg program is extremely restrictive, since one has to have the equivalent of an undergraduate degree in core business courses to attend it. Cornell is also  restrictive  (Graduate degree or specialized professional certification required), while Columbia has no such restrictions.  I have had clients who apply to J-term and IMD and/or INSEAD. Both IMD and INSEAD have January entry. Still J-term is an incredibly different program in terms of length and content from either of these top European programs. LBS, which does not have a January start, would als o be another alternative to CBS in the sense that it can be completed on an accelerated basis. Still I don’t have many clients who apply to both CBS J-term and LBS and as is generally the case with US schools, I don’t think they pay much attention to non-US programs as competitors.

Can an August entry applicant reapply to J-term? Yes! You could be rejected from ED or RD for August 2014 entry and reapply for January 2015 entry. If you entered in January 2015, you would graduate in the Class of 2016 with those who entered in August 2014. I have worked with a couple of reapplicants who were admitted to J-term after being dinged from the August entry for that same graduating class. The key issue is explaining why J-term is now a better choice.


August Entry: ED Versus RD

Applying for Early Decision (ED) is ideal for anyone who considers Columbia to be their first choice and is ready by the application deadline of October 8th. Columbia takes ED very seriously, so I suggest you do as well. CBS ED really is unique among top MBA programs and the decision to commit to it should not be taken lightly. Every year many applicants to Columbia Business School have to deeply consider whether to apply to the ED or RD round. First keep the official statement from Columbia regarding ED in mind:
  • Candidates have decided that Columbia is their first choice and must sign the following statement of commitment within their applications: I am committed to attending Columbia Business School and will withdraw all applications and decline all offers from other schools upon admission to Columbia Business School
  • Applicants must submit a nonrefundable $6,000 tuition deposit within two weeks of admission.

In my experience, there are two types of applicants to ED. The first type are those people who really consider Columbia as their first choice and sometimes make or hope to make no other applications. For this type of applicant, choosing ED is easy. The second type of applicant likes Columbia, but it is not necessarily their first choice. This type of applicant applies to ED because it is perceived as easier to get admitted to than Regular Decision (RD). This type of applicant treats the $6000 deposit as an insurance policy in the event that they are not admitted to HBS, Stanford, and/or Wharton (I don’t know of any cases of applicants forfeiting $6000 to go to other top programs, but suppose some one has done it). If they do get into HBS, Stanford, or Wharton and break their commitment to Columbia, they lose $6000 and make Columbia admissions mad. Can Columbia do anything aside from keeping the money? No. For those who have no problem breaking oaths and losing $6000, treating ED as possible insurance is a rational decision through clearly not an ethical one. As an admissions consultant, my sole concern is helping my clients reach their admissions objectives, so I don’t pass judgment one way or another on this issue. Based on my sense of how seriously admissions takes ED, I was not at all surprised that the Columbia Admissions office did not respond to my request to meet with them last fall since I don’t advocate on behalf of their ED policy. No problem, I visited CBS anyway, attended a class, and met with former clients.

I do recommend the January 7th Merit Fellowship deadline or earlier as optimal for applying to RD.  While you can consider January 7th to be kind of a  ”Round Two Deadline,” I recommend you apply as soon as you are ready to do so. I would especially encourage those coming from groups with large numbers of applicants (American males from Wall Street and Indian males in particular), to make their applications to RD ASAP. That said, RD takes applications until April 15, 2015, so applications are still viable for some applicants until quite late in the admissions cycle. In general, applying late in RD is best for those with highly unusual backgrounds, stellar backgrounds, no need for merit scholarships and a love of gambling.  In other words, if you are not exceptional, applying late in RD to Columbia is a very high risk activity.

How to leverage RD to your advantage when applying to other MBA programs in the First Round.  If you are applying in the first round, an ideal time to apply to Columbia is after you have completed all the applications that were due in September to mid-October.  Assuming you are relatively freed up, while you are waiting for your R1 invites, apply to Columbia. This means you will be considered early in RD and that is an advantage because there will be more seats available.

How to leverage RD to your advantage when applying to other MBA programs in the Second Round.  Since most R2 applications are due in January, applying to Columbia in November or December will still give you a relative advantage over those applicants that apply right before the Merit Deadline.  Again, the earlier, the better your chance for an available seat.


The Essay Questions
I have taken the essay questions from the online application.
Instructions: In addition to learning about your professional aspirations, the Admissions Committee hopes to gain an understanding of your interests, values and motivations through these essays. How you answer these essays is at your discretion. There are no right or wrong answers and we encourage you to answer each question thoughtfully. The "What is your immediate post-MBA professional goal?" question, Essay 1, Essay 2 and Essay 3 are all required.


What is your immediate post-MBA professional goal? Required by all applicants. 75 characters including spaces!)
Take this very short statement seriously. Last year, it was 100 characters long (and the year before that 200 characters), but it has now been cut to 75 characters. Remember this is 75 characters, not words! This would be about 10-20 words.
Given the length, you can’t possibly expect to explain what you want to do short-term.  That is what Essay 1 is for. In fact, it is best to simply write this little statement after you have a good working version of Essay 1.  
CBS actually provides examples of possible responses in the online application:
Examples of possible responses:
"Work in business development for a media company."
"Join a consulting firm specializing in renewable energy."
"Work for an investment firm that focuses on real estate."
As you can see from the above examples, CBS is looking for a short, but a very clear statement of what you intend to do after your MBA. If you have difficulty explaining your immediate post-MBA plans in the space given, I think that is likely an indication that your plans are too complex, vague, or otherwise not well thought out. What you state here should be backed up by what you discuss in Essay 1 (or the reapplicant essay for reapplicants) and possibly in the other essays.

If you can be clever or catchy in formulating this response that is fine, but it is a completely secondary consideration to simply stating something that is very clear and that is completely consistent with what you write in Essay 1. Being clever os not critical here, being clear is
Essay 1: Given your individual background and goals, why are you pursuing a Columbia MBA at this time? (500 words) (Maximum 500 words)
This is a revision of the question from last year, which did not include “and goals.”  Since it does mention goals, explain your goals here.  While you will have stated your immediate post-MBA goals in 75 characters, you need to explain that and your longer goals here.  Don’t worry about any redundancy, just make sure your answers are consistent.

Be strategic and thoughtful about  you are wanting a Columbia MBA now:  Given the importance of being able to state your post-MBA goal clearly in 75 characters or less as well as the need in Essay 1 to explain why you want a Columbia MBA now, is is critical that you be strategic and thoughtful in presenting your post-MBA plans and your reasons for wanting a Columbia MBA.
If you are having problems clearly articulating your goals either in Essay 1 or in the 75 character statement,  I think GapSWOT, and ROI analysis are great ways for understanding what your goals are, why you want a degree, and how you will use it.


The following image may not work for all browsers. If so, see here.

(A Google Docs version of this matrix can be found at https://docs.google.com/document/d/1WobczFFLHBzQRxUeuwBRNmGQ3q-RKP_94iGHuLlXXEs/edit?usp=sharing)
Step 1. Begin by analyzing your “Present Career.” What roles and responsibilities have you had in clubs, part-time jobs, internships, volunteer activities, etc.? What was/is your functional role(s)? What was/are your responsibilities?
Next, analyze your present strengths and weaknesses for succeeding in your present career. In particular, some of your greatest strengths may have been demonstrated outside of work, so make sure you are accounting for them.
Strengths: What are you good at? Where do you add value? What are you praised for? What are you proud of?
Weakness: What are you bad at? What are you criticized for? What do you try to avoid due to your own limitations? What do you fear?
Next, analyze your situation in right now. What opportunities exist for your growth and success? What threats could limit your career growth?
Step 2. Now, do the same thing in Step 1 for your “Post-MBA” future after you have earned your graduate degree. If you cannot complete this step you need to do more research and need to think more about it. I frequently help clients with this issue through a process of brainstorming.
Step 3. If you could complete step 2, than you should see the “Gap” between your present and your future. What skills, knowledge, and other resources do you need to close the gap between your present and future responsibilities, strengths, and opportunities?
Step 4. After completing Step 3, you now need to determine how an MBA will add value to you. It is possible that an increased salary as a result of job change will be sufficient “ROI” for the degree to justify itself, but you should show how a degree will allow you to reach your career goals. How will the degree enhance your skills and opportunities and help you overcome your weaknesses and external threats? If you can complete Step 4, then you should be ready to explain what your goals are, why you want a degree, and the relationship between your past and future career, as well as your strengths and weaknesses.
The above table will also help you answer such common interview questions as: Where do you want to work after you finish your degree? Why do you want an MBA? What are you strengths? What are your weaknesses? What are your goals?
Be informed about your goals. Columbia Admissions needs to believe you know what you are talking about. If you are changing careers, no one expects you to be an expert, but you should come across as having a clear plan based on real research into your future. If you are planning on staying in your present industry, you should be well informed not only about the companies you have worked for, but about the industry as a whole. If you are not already doing so, read industry related publications and network.
Those August ED and RD applicants who are changing fields should most certainly read industry related publications in their intended field. Additionally I suggest conducting informational interviews with at least one peer level and one senior level person in that field. Conduct a peer level interview to get a good idea of what it would be like to actually work in that industry. Conduct a senior level interview to get the perspective of someone who can see the big picture and all the little details as well. Don’t know anyone in your intended field? Network! One great way to start is through LinkedIn. Another is by making use of your undergraduate alumni network and/or career center. No matter whether you are changing fields or not, learn what is hot now and try to figure out what will be hot by the t ime you graduate. Now, of course, this is just a plan and chances are that what is hot in your industry or field now may very well be cold in the future. The point is to come across to Columbia Adcom as someone who is not only well informed, but has CUTTING-EDGE knowledge. In addition to Columbia’s Public Offering blog, also look at ideas@work,  and The Chazen Web Journal of International Business. Some other great general sources for learning what is hot: Harvard Working KnowledgeHarvard Business ReviewUniversity of Chicago GSB’s Working PapersThe University of Chicago&#82 17;s Capital IdeasStanford Social Innovation ReviewKnowledge @ Wharton, and MIT Sloan Management Review. You may also want to do a search on itunes for podcasts: My favorites are Entrepreneurial Thought Leaders (from the Stanford School of Engineering, but totally relevant) Net Impact, Chicago GSB Podcast Series, and Harvard Business IdeaCast. INSEAD, IMD, LBS, and Wharton also have podcasts. Other sources: Read magazines, websites, and books that relate to your intended field.
If at the end of the above process you feel as though you are uncertain about whether you need an MBA, please see Do You Really Need an MBA?

Balance Experience and Why Columbia?
Columbia is specifically asking why now in reference to your background as well as your goals. As result, you will need to explain "Why an MBA now?" in relationship to who you are and what you have done so far. I think it is important that you provide Columbia with insights about your background, but don't let your explanation of your past experience crowd out answering why you need a Columbia MBA now. Given limited space you need to tell a story about your background that connects to why you want an MBA. That story is likely to primarily relate to your professional background, but your personal experience, and your motivations are also important potential justifications for why you want an MBA.

Make it personal! By moving away from the formulaic standard “What are your long and short-term goals and why do you want an MBA now from Columbia”, it is clear that Columbia is emphasizing personality and why MBA in this answer and just not goals and MBA. Therefore your answer to this question should not merely be a one-dimensional answer focused solely on career goals. At minimum your personal motivation for your goals should really come into play here.

The resources available at CBS and Columbia University are vast, so figure out specifically what you want from the school as you will need to discuss that. The program is flexible, so identify your needs from Columbia as specifically as possible. After all, you want to show them you love and need them For learning about what is hot at Columbia, I suggest taking a look at their blog: Public Offering. Also look at Hermes which provides news on the Columbia community. You will likely want to write about taking a Master Class. Japanese applicants should most certainly visit http://columbiamba.jimdo.com/index.php. Also see here for why Columb ia students love Columbia.

While you should be explaining why you need an MBA, you need to make  sure that your reasons align well with Columbia. I suggest reviewing some of the full course descriptions that you can find on their website. You need not mention the names of particular courses as long as it would be clear to your reader that your learning needs align well with Columbia’s offerings. For example, it is really a waste of word count to mention the names of particular finance courses if the main point you are simply trying to make is that you want to enhance your finance skills. Every admissions officer at Columbia is well aware of the programs major offerings.  If you have a particular interest in a more specialized course or studying with a particular professor, it might be worth mentioning it as long as it is an explanation of why you want to study the subject and not based on circular reasoning.

An example of circular (tautological) reasoning:  ”I want to take Capital Markets & Investments because I am interested in learning about capital market investing.”
This kind of circular reasoning is so common. Usually it takes place within a paragraph consisting of many such sentences. They actually convey nothing about the applicant.  They are just abstract needs and will have limited impact on your reader.  The admissions reader wants to learn about you, not about their own program.

An example of an explanation for why:  ”While I have been exposed to finance through my work at MegaBank of Joy, I presently lack the kind of comprehensive understanding of capital market investing that I will need to succeed as an investment analyst and I know I can gain at Columbia.”  A more complete explanation would include additional details about the kind of issues that the applicant is interested in learning about and/or specific ways the applicant intended to apply what he or she would learn at Columbia.  By focusing on very specific learning needs and explaining those needs in relationship to one’s goals and/or past experience, the admissions reader will be learning about you.

Editing Essay 1 down to 500 words.
Chances are extremely high that when you initially write this essay (or any essay) and even when you have good working version of it going, it is likely to be well over 500 words long. Here are some suggestions for editing it down:
1. Is there anything in the essay that repeats what is said in the other essays? If so, you can probably cut it out.
2. Do you find yourself needing to explain too much context about your background? If so, consider whether any of it can be explained in the Optional Essay.
3. Do you find yourself extensively name dropping? “I met with Anand Kumar (Class of 2006), Sally Johnson (Class of 2009), Taro Suzuki (Class of 2010), Anat Weinstein (Class of 2011), Mohammad Efendi (Class of 2012), and Tom Lee (Class of 2013)…” (Note all these names were made up and any relationship to actual Columbia alumni is merely coincidental). If you do, consider cutting or summarizing it. Also consider whether this can be included in the Optional Essay.
4. Do a paragraph by paragraph and then a sentence by sentence search for redundancy. When a client asks for my help in cutting words, that is what I do first.
5. Now the really hard part. You have a tight text and it is still over the word count. You have cut something “important.” Prioritize your content and eliminate low priority items. Killing good sentences is never fun, but sometimes is simply necessary.


“Essay #2: Please watch this video. How will you take advantage of being “at the very center of business”? (250 words)”



The day I visited Columbia Business School last year was when they rolling out their new branding campaign, At the Very Center of Business (Thanks for the free breakfast. I could have taken a t-shirt too, but I make it a rule never to wear a university’s t-shirt unless I am student or an alumnus).  After you watch the video, I suggest reading their detailed press release on At the Very Center of Business, which I will discuss below.  Compared to last year’s topic on New York City, this  topic is actually wide enough to make for more potentially interesting answers.
On one level, CBS is at the center because it is in NYC. I could make the same totally cynical comment  I made last year about how the focus on NYC  here is a way to avoid the fact that their new campus will not be ready until 2017-2018, but I would not do that.  I just did again!  Sorry…

I know the Columbia folks can take my jab, they are tough, they are New Yorkers.  Anyway everyone knows you don’t go to Columbia Business School right now because of the state of the art facility (And after visiting CBS, NYU, Wharton, Cornell, as well as looking into Yale’s new building last fall, I can tell you the classrooms at Columbia are underwhelming)  you go because of the quality of the faculty  and adjunct faculty, the school’s deep connections to Wall Street and all other major industries in the city, the networking opportunities, the interning opportunities, the diversity of  CBS students, and the city of NYC.  Anyone who is considering Columbia and does not factor NYC into the equation would surely be missing a critical part of the school’s value proposition. I was recently talking with a potential client who did not quite get this value proposition because he was simply fixated on the classroom.  Wh ile classroom technology plays a role in selecting a school, a full-time two-year MBA program at a top American school is simply not reducible to the building.  I think this is especially true of Columbia.  That said, at least in the class I visited, the professor was great, the students were friendly but highly engaged, and even though the whiteboard was old school (Just like in the video) and hard to see, I was impressed.  Columbia really is at the center of NYC, but so is NYU Stern (And given Stern’s greater proximity to Wall Street, Soho, start-ups, etc, I think I would be careful about claiming to be at the center of NYC).

 Of course, Columbia wants to claim that it is at the worldwide center of business.  Maybe, but it has no exclusivity in that regard, but don’t tell them that.  I think the branding concept reflects this school’s desperate need to assert its self-importance and to have applicants affirm this.  Saying you are at the center is an incredibly narcissistic statement.  ”I am at the center” is a statement of self-importance. It is pure arrogance.  It reflects an underlying  insecurity about one’s place in the universe, in other words, if someone tells you they are the center, assume they  probably are not.  At minimum, assume they have a strong need to be loved. I have always maintained that Columbia needs to feel loved. This is especially true in the interview process. It is also true in the essays.  Therefore, YOU MUST TAKE ADVANTAGE OF THE COLUMBIA BUSINESS SCHOOL’S SENSE OF INSECURITY, ITS DESIRE TO BE LOVED, BY AFFIRMING HOW ITS CENTRALITY WILL BENEFIT YOU! 

Use the At the Very Center of Business branding campaign to help you brainstorm content for Essay 2:
“The Four Pillars of the Branding Campaign
The campaign narrative is supported by four key attributes that collectively comprise Columbia Business School’s brand:

Which of these pillars will you  take advantage of? Think about each of them to come up with 1-3 topics for this essay.
KNOWLEDGE
-What specific research activities at Columbia really excite you?  How will you use this research?
 Will CBS help you become a thought leader? How?
- See my suggestions for learning about Columbia in Essay 1 above.
ACCESS
-How will leverage the access you gain at CBS?  In what ways?  For what purpose?
COMMUNITY
-What do you hope to gain from the community?
IMPACT
-How will being at the center help you have impact? What kind of impact do you want to have?

In Essay 1, you are explaining why you need an MBA from Columbia now and would surely be addressing particular aspects of the MBA program in your answer. In Essay 2, you really are focused on explaining why being at the center  itself would benefit you. The reasons might relate to your professional goals, but may very well be highly personal or most likely a combination of the two. Given the length, I suggest you focus on two to three ways you anticipate that being at the center will impact your experience. An effective answer here will provide the reader with greater insight into your personality, interests, and motivations.  A bad answer might very consist of making a bunch of general comments about why NYC would be great, but not giving the reader into any insight about you.


Essay 3: What will the people in your Cluster be pleasantly surprised to learn about you? (Maximum 250 words)
This question did not change from last year. I love “SURPRISE US” questions.  Actually, one of the things I do in my initial consultations with potential clients is ask this question because it helps me understand whether the person I am talking to has really had to ever sell themselves as a person (and just for getting a job).  Unlike Columbia, I don’t use it as a basis for selecting clients, but rather as way to gauge an applicant’s self awareness and ability to respond spontaneously to an unexpected question.


The wording, pleasantly surprising, is really important. The topic(s) you should be positive aspects of who you are. This is an essay about how you will add value to your Cluster (If you have no idea what that is, see here).

Good answers here are really engaging and very unique
I actually like this question quite a bit because it is a great way for applicants to highlight some really unique aspect or aspects  about themselves. The point is that it should be something that would not be obvious about you. The focus may be on something very specific that you did or something about your character. Whatever it is, it should not simply be pleasantly surprising, but also relevant in some way.  It might be something that will add value to your Cluster. If it is highly personal, it should reveal a quality or aspect to you that is not merely interesting, but also something really worth knowing.  A good answer here might involve an unusual hobby or experience, but the possibilities are endless.


Bad answers to this question will likely to do the following:
-Focus too much on action and context and not enough on providing an interpretation of oneself.
-Focus on something that is relatively obvious from your resume
-Focus on something that does not really have any clear selling points about who you are.
- Focus on something that simply is not in the least surprising and thus dull
I mention the above because I view these as typical problems I see with ineffective answers to this question. Consider the above a checklist to use when determining whether you are on the wrong track for preparing an effective answer.
Optional Essay: Is there any further information that you wish to provide the Admissions Committee? Please use this space to provide an explanation of any areas of concern in your academic record or your personal history. (Maximum 500 words)
As with other school’s optional questions, do not put an obvious essay for another school here. If you read the above, it should be clear enough that this is the place to explain anything negative or potentially negative in your background. If you have no explanation for something negative, don’t bother writing about it. For example if your GPA is 2.9 and you have no good explanation for why it is 2.9, don’t bother writing something that looks like a lame excuse. This is more likely to hurt than help you. In the same vein, don’t waste the committee’s time telling them that your GMAT is a much better indicator than your GPA (the opposite is also true). They have heard it before and they will look at both scores and can draw their own conclusions without you stating the obvious. That said, if you have a good explanation for a bad GPA, you should most certainly write about it.In addition to GMAT/GRE, TOEFL, and GPA problems, other possible topics include issues related to recommendations, serious gaps in your resume, concerns related to a near total lack of extracurricular activities, and major issues in your personal/professional life that you really think the admissions office needs to know about.

You can certainly write on something positive here if you think its omission will be negative for you, but before you do, ask yourself these questions:
1. If they did not ask it, do they really need to know it?
2. Will the topic I want to discuss significantly improve my overall essay set?
3. Is the topic one that would not be covered from looking at other parts of my application?
4. Is the essay likely to be read as being a specific answer for Columbia and not an obvious essay for another school?
If you can answer “Yes!” to all four questions, it might be a good topic to write about.


For Reapplicants
“The Admissions Office retains all applications for one year after a decision is rendered. If you are reapplying no more than 12 months from your initial term of entry to Columbia Business School, the checklist below will help ensure that you submit everything the Admissions Committee will need to reassess your candidacy. For example if you applied for August 2013 your will be considered a reapplicant for January 2014 or August 2014. If you are reapplying more than 12 months after your initial term of entry, you must submit a new, fully complete application.”
Reapplicant Essay (No other essays are required)
When judging reapplicants, Columbia makes it perfectly clear what they are expecting. See here for their criteria. Clearly this essay gives you the opportunity to:
1. Showcase what has changed since your last application that now makes you a better candidate.
2. Refine your goals. I think it is reasonable that they may have altered since your last application, but if the change is extreme, you had better explain why.
3. Make a better case for why Columbia is right for you.
For more about my many posts on reapplication, please see here.  I have helped a number of reapplicants gain admission to Columbia.


 Columbia Loves to Be Loved
One thing that is consistent about Columbia Business School is that they want to know that their school is your first choice. If you have an alumni interview you can be expected to be asked about that very directly. See here for my advice on Columbia interviews. Best of luck!


-Adam Markus
I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

Columbia, HBS, and Stanford Essays and Recs

While Columbia Business School is the only one of the three to actually have the application online for 2015 entry, Harvard Business School and Stanford GSB have also announced their essay and recommendation topics.

I have already written about Stanford’s Class of 2017 essays and recommendations very briefly in Stanford GSB cuts 1 Essay and 1 Recommendation for Fall 2015 Admission (the full essay analysis will follow very soon).  Stanford actually has made the biggest changes of the three schools in terms of what blog post title indicates. 

I am actually working on Columbia Business School essay post now and will get it up very soon (It is up now).  I have already posted my recommendation analysis for 2015 entry.  Columbia has changed the topic of one essay and a done a few modifications to some of the others.  They also further simplified their recommendation.

And HBS?  The biggest change is their new Round 1 deadline of September 9th!  That is one week earlier than last year. This is extremely early,  but given the October 1st deadlines at Wharton (Essays not yet announced, but given what CBS, HBS, and Stanford have just done, they should!)  and Stanford, those that start on HBS early will be in a good position.  MIT's round 1 deadline is September 23rd (Essays not yet up).  Here is what Dee posted on the the “From the Admissions Director” blog:
“This is what the (optional) "essay" question will be:

“You’re applying to Harvard Business School. We can see your resume, academic transcripts, extracurricular activities, awards, post-MBA career intentions, test scores, and what your recommenders have to say about you. What else would you like us to know as we consider your candidacy?"
Use your judgment as to how much to tell us. We don’t have a “right answer” or “correct length” in mind. We review all the elements of your written application to decide who moves forward to the interview stage.
Why are we repeating this question when we usually dream up something new? In fact, I went on record last year as saying that we'd ALWAYS be changing the essay question. I was wrong. We liked it. When we look at the responses of admitted candidates, there was a wider-than-usual range of how folks approached it. Some are completely about professional lives, others barely mention work experience. Some are very brief, others are not.
And, sorry to repeat myself, but getting into HBS isn't an essay-writing contest. If we were to publish 50 "essays that worked" and another 50 that "didn't work", I would challenge anyone to make a perfect distinction. It's just one element of the application.
Now, on to recommender questions:
• How do the candidate’s performance, potential, background, or personal qualities compare to those of other well-qualified individuals in similar roles? Please provide specific examples. (300 words)
• Please describe the most important piece of constructive feedback you have given the applicant. Please detail the circumstances and the applicant’s response. (250 words)
The application itself will go "live" in mid-June. I'll post here when we've got a definite date. And please watch our website for both our in-person information sessions around the world and our informational webinars.
And finally, something you may want to know: Round One application deadline will be September 9, 2014. Interviews, by invitation only, will be conducted from mid-October through end of November. Notification will be on or around December 10.”

So, no change to the essay or recommendations.  Round Two deadlines are not yet indicated.  My essay analysis for HBS, expanded from last year, will be up soon.

I look forward to seeing what kinds of changes, if any, Wharton, MIT,  Booth, Kellogg, and the rest make.



-Adam Markus
I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

Columbia Business School MBA Recommendation for January and August 2015 Admission

In this post I analyze the Columbia Business School MBA recommendation MBA for January and August 2015 admission.  For my analysis of the MBA application essays and whether to select J-term Class of 2016 or August Class of 2017, please see here. For my analysis of Columbia Business School application interviews, please see here.

Before reading my post below on Columbia, you might want to read  two of my other posts first. For overall MBA recommendation advice, I would suggest beginning with my 10 KEY POINTS FOR WRITING AN EFFECTIVE RECOMMENDATION: WHAT EVERY RECOMMENDER SHOULD KNOWwhich provides core advice for what recommenders need to know.  Applicants can use this post to help educate recommenders.  In Further Comments on Selecting the Right RecommendersI provide applicants with some very detailed advice on how to select the right recommenders. This post addresses the most common kinds of questions that my clients and blog readers have asked me about selecting recommenders

Columbia has the most user friendly and simple recommendation of any top MBA program.   The instructions, taken from the recommendation form,  are quite simple:

Recommendation Upload
Thank you for your willingness to recommend a candidate to Columbia Business School. Your recommendation adds vital perspective to the admissions process. Please consider the following guidelines when writing your recommendation:

  • How do the candidate's performance, potential, background, or personal qualities compare to those of other well-qualified individuals in similar roles? Please provide specific examples.
  • Please describe the most important piece of constructive feedback you have given the applicant. Please detail the circumstances and the applicant’s response.
1. Does the strength demonstrate the applicant’s potential for future academic and/or professional success? If so it is a probably a good topic. If not, why does Columbia  need to know about it?
2. Is a weakness fixable? If you are writing about a weakness that cannot be improved upon, why do want to mention it to Columbia?
3. Is there sufficient context provided to really understand the strength or weakness? Providing a low context answer unsupported by evidence is likely to have little impact.
Please limit your recommendation to 1000 words. Thank you once again.
Upload a Word or PDF document”
Recommender Friendly: There is no quantitative evaluation form and the recommender needs to only consider the above questions, but unlike on most other recs (Well, we will see what other schools do this year. Previously, only Booth had a similar rec),  the recommender is not forced to answer specific questions.  Given that the recommendation is simply uploaded as a MS Word or PDF file, clearly they are not really counting words. I will surely suggest that recommenders keep to around a 1000 words, but if it is a bit over, clearly not something to worry about.  That said, keeping it to 900 to 1100 words would be a general rule of thumb.
Not set questions, just suggested topics for the recommender’s consideration: This is particularly user-friendly because it means that the recommender can really focus on the best stuff they want to mention about the applicant.
Beyond the suggested topics, I suggest you provide your recommender (Especially if they are not a Columbia MBA alumnus) with some background information on what Columbia is looking for.  Fortunately Columbia provides a very nice FAQ on this issue:
“Who makes a good applicant?
The Columbia MBA Program is carefully designed to instill both the knowledge and skills necessary to succeed in the fast-moving, competitive world of business. Many top managers credit the skills they acquired at Columbia Business School as the springboard to their successful careers.
We look for intellectually driven people from diverse educational, economic, social, cultural, and geographic backgrounds. Our students share a record of achievement, demonstrated, strong leadership, and the ability to work in teams.
The Admissions Committee seeks intellectually inquisitive applicants with superior academic credentials from their undergraduate and graduate programs. Excellent written and oral communication skills are essential. Fluency in multiple languages is not required for admission but is increasingly desirable for the study and practice of global business.
Over the past five years, competition for admission to Columbia Business School has continued to rise steadily. We typically receive and review 5,500 to 7,000 full-time MBA applications each year, and in recent cycles only 15 percent of applicants were admitted.”

I will refer to this statement in what I discuss below.

Let’s look at each of the topics that your recommenders need to consider:

While, not stated a good recommendation should always mention the recommender’s relationship to the applicant.”As I emphasized in my 10 Key Points Post, "#2: YOU BETTER KNOW THE APPLICANT OR CREATE THE APPEARANCE THAT YOU REALLY DO," it is critical that the recommender establish the legitimate basis upon which they are making this recommendation. A clear description that is explicit about the time knowing, organizational relationship to, and extent of observation of the applicant is critical.

How do the candidate's performance, potential, background, or personal qualities compare to those of other well-qualified individuals in similar roles? Please provide specific examples.
Columbia is asking the recommender to compare the applicant to others in a similar role. You should advise your recommender to evaluate your performance comparatively, which is something many schools require. Comparing your performance to others is one very clear way to address your performance. While a recommender should not unrealistically overstate the applicant's performance, it will not be helping the applicant very much if they are not positively distinct in one or more ways. Ideally the recommender should provide at least one very concrete example of what makes the applicant special in comparison to others. The recommender should make it clear who they are comparing the applicant to. They should make that comparison in a way that supports the applicant. Measurable positive indicators of performance, especially in the recommendation by a supervisor or former supervisor who regularly evaluates/evaluated the applicant, can be an effective way to high light the applicant’s performance, especially if the numbers relate well to one of the applicant’s accomplishments. The recommender may discuss an applicant’s strengths relationship  to overall performance, interpersonal skills, and  language skills or simply in terms of specific qualities or skills.

A good recommendation will help admissions understand why the applicant will make a good classmate and has the potential to be personally effective throughout their career.    Since Columbia is looking for applicants with  strong leadership  and the ability to work in teamsinterpersonal skills (via personal qualities) are a very important consideration.  Interpersonal skills relate not only to aspects of leadership (For example, ability to motivate others and ability to manage up/down/across an organization) and teamwork (For example, ability to work well with teammates, ability to help with teammates, and ability to gain support from others on a team), but also in a number of other ways (For example, sales skills,  ability to gain the trust of others, ability to influence others, charisma, winning personality).  Given the importance of the Cluster System at Columbia, admissions is looking for applicants with the ability to work effectively with their classmates.

For non-native English speakers,  a positive statement on the topic of the applicant’s written and spoken communication skills should hopefully be in at least one of the recommendations.  Admissions officers are always concerned about English speaking ability on the part of international applicants in general because low-level English speaking ability can significantly impact both a student’s and their classmates’ experience, which is to say that it is a gate keeping/overall student satisfaction issue.  Given that Columbia has been known to conduct post-interview English checks of non-native speaking applicants, it is surely important that a recommendation not overstate the applicant’s English abilities.

For native English speakers, If the recommender has a basis for commenting positively on your non-English language skills, they should do so. Especially for American and Canadian- Not many of my Anglophone Canadian clients have had solid French skills- if one or both of your recommenders can positively comment on your foreign language skills, they should do so. Again, they should only do this if they actually would have observed you using your foreign language skills. In most circumstances, I don’t necessarily recommend that Indian applicants have their recommenders discuss their non-native Indian language skills (Even if for example, you are native in Tamil and you use Hindi in your work, assume that admissions will not get the fact that Tamil is a Dravidian language while Hindi is Indo-European.) because it is surely much more important that the specific language is not mentioned and/or assumed to be English. East and Southeast Asian applicants mig ht have a recommender mention their non-native non-English skills, but in general mentioning an applicant’s native Japanese, Mandarin, Korean, Vietnamese, or Thai language skills would not necessarily have much positive impact on admissions. Use of a non-native non-English language (A French applicant using German, a Japanese applicant using Mandarin, a Chinese applicant using Spanish, a Korean applicant using Thai, an Australian applicant using Japanese, a Indian applicant using Portuguese, etc.) is surely worth mentioning if the recommender has a basis for doing so.

“Please describe the most important piece of constructive feedback you have given the applicant. Please detail the circumstances and the applicant’s response.”
While feedback need not be in response to weakness or need for improvement on the part of the applicant, it is often effective if the recommender does just that.  While good advice is a possible kind of constructive feedback, what is typically meant by constructive feedback relates more commonly to advice designed to help someone improve in the future.  I find that many recommenders resist writing about weaknesses, yet to do so reveals a deeper understanding about the applicant. While I think it is necessary to practice good judgment when writing about weakness, I think it is also important that the recommender actually reference your areas for future development. One standard defensive strategy that many recommenders seem drawn to is to write about knowledge or skill areas where the applicant is weak, but such weaknesses, unless specifically connected to past failures,  are rather superficial.  To quote my  general advice for recommendersBE CRITICAL, BUT NUANCED. You will likely be asked to provide a critical perspective on the applicant. Questions about areas for future growth, weaknesses, or characteristics about the applicant you would change are very common on MBA recs.   The objective of such criticism is to help the admissions committee understand the applicant and also the extent to which you are relatively objective.  Still, make sure that your criticisms are not fatal ( Examples: "The applicant loses his temper easily and has been disruptive on teams."  "The applicant lacks the ability to analyze complex issues."  "She is too aggressive to work effectively with some people."), but are measured and nuanced. Be honest about the applicant, but when you answer such questions think carefully about the answer and provide a full and complete answer that  explains (an d hopefully delineates) the extent of your criticism.

Is it a good strength (performance, potential, background, or personal qualities) or weakness? Some questions to ask yourself:
Finally, recommendations play in an important role in the admissions process at Columbia Business School, so make that you give recommenders both sufficient time and appropriate input for them to be your strong advocates.


-Adam Markus
I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.





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