Thank you for your interest in the Full-time MBA Programme.
Our records show that you weren't able to attend our recent Information Session. We're sorry to have missed this opportunity to meet you....
This may made realize that LBS is watching who attends their events and using software to track it. It made me wonder whether they were factoring into their admissions decisions.
This was the email I sent to sent to LBS on November 3rd:
Dear Ms. Blundell,
In reference to your email, the only event I registered for was on October 9th in Tokyo. I attended that event and my name was properly checked-off at that time. What is the following in reference to? Will my supposed failure to attend your event (not sure which) be held against me? Do you take event attendance into account when reviewing applications?
Thank you for your attention to this matter:
I received the following reply on November 12th:
Thank you for your confirmation that you attended the recent London Business School event. Please accept our apologies for the error that occurred in recording the attendance list. Please be assured that this error has now been amended and future follow ups will include you as having attended the session.
Please do not hesitate to contact us if you need further information.
It was sent by Caroline Chukwuma, Information Officer from the MBAInfo@london.edu account. I replied on the 13th:
Dear Ms. Chukwuma,
Thank you for your correction. I was wondering whether you take such event attendance into account when making admissions decisions. Should I attend more events?
Less than an hour later on the 14th, I received the following reply:
Thank you for your email and for your interest in London Business School.
It will certainly not hurt your application if you visit the School on a few occasion to find more about the community.
You can draw your own conclusions from this response, but it seems to me if you really want to attend LBS, even if you are already really well informed about the school, you better attend their official admissions events and, if possible, visit the school. London Business School is Watching!