I especially liked the following very useful advice that is really applicable for any applicant:
Show us why you're different. Each year thousands of students apply to business school and yet many qualified candidates are not offered admission. With MBA admissions growing more and more competitive each year, it's really important to stand out in the crowd by attempting to differentiate yourself from those of a similar profile. Tell us about your challenges, interesting achievements, unique perspectives and stories.
Showing admissions why you are unique is something that all applicants should really focus on. For more about, please see my earlier post on being unique. For more about reapplication, please see my previous post.
Questions? Write comments or contact me directly at firstname.lastname@example.org. Please see my FAQ regarding the types of questions I will respond to.