There are two reasons that I am analyzing NYU's essays for Fall 2009 Admission. The first is that I am working with a number of clients applying there. The second is that I really like Essay 3.
I have worked with a number of clients admitted to NYU. You can find a testimonial from one of them here.
New York University Stern School of Business MBA essay questions' web page also includes great tips, so I have included them below. Let's look at the whole thing first and than break it down.
"Essays
Please note the following details when completing the Essays section of the standard online application.
The following essay questions give you the opportunity to more fully present yourself to the Admissions Committee and to provide insight into your experiences, goals and thought processes. Your essays should be written entirely by you. An offer of admission will be withdrawn if you did not write your essays. Please note the following:
Essays 1, 2 and 4 must be typed and submitted using the standard U.S. 8 1/2” x 11” format, double-spaced, in 12-point font.
Please adhere to the essay word limits provided for each question.
Word limits apply to the total question. For example, your response to Essay 1 should answer part (a), part (b) and part (c) with a maximum of 750 words.
Label the top of each essay with the following: Name, Date of Birth (month, day, year), Essay Number and Page Number (e.g.: Joe Applicant, January 1, 2001, Essay 1, Page 1)
Essay 1. Professional Aspirations
(750 word maximum, double-spaced, 12-point font)
Think about the decisions you have made in your life. Answer the following:
(a) What choices have you made that led you to your current position?
(b) Why pursue an MBA at this point in your life?
(c) What is your career goal upon graduation from NYU Stern? What is your long-term career goal?
Admissions Tips:
Listen to our podcast: Writing your Story.
Proofread your essays carefully.
Make sure you have fully answered the essay questions.
Be genuine in your essays - tell us about the real you.
Follow the essay instructions, including word limits and font size.
Essay 2. Fit with Stern
(500 word maximum, double-spaced, 12-point font)
The NYU Stern collaborative community is one of our strongest assets. We seek individuals who are passionate about our community and committed to growing as leaders at Stern. Please answer the following questions:
(a) What is your personal experience with the Stern community? What actions have you taken to learn more about us?
(b) What is the most difficult piece of constructive feedback you have received, and what did you do as a result of it? How will this experience make you a better member of the Stern community?
Admissions Tip:
To see if Stern is a fit for you, come visit us in New York City.
Essay 3. Personal Expression
Please describe yourself to your MBA classmates. You may use almost any method to convey your message (e.g. words, illustrations). Feel free to be creative.
All submissions become part of NYU Stern’s permanent records and cannot be returned for any reason. Please do not submit anything that must be viewed or played electronically (e.g. CDs, DVDs, MP3s, online links), that is perishable (e.g. food) or that has been worn (e.g. used clothing). If you submit a written essay, it should be 500 words maximum, double-spaced, 12-point font.
If you are not submitting Essay 3 online, you must provide a brief description of your submission with your online application. To submit Essay 3 by mail, please follow the mail and labeling instructions. Also, note that supplemental Essay 3 packages are subject to size restrictions. Essays that exceed the stated size restrictions will not be accepted for review by the Admissions Committee. Please see the table below for the maximum package size guidelines:
Packaging Type
Dimensions: Metric
Dimensions: Non-metric
Box
36cm x 31cm x 8cm
14” x 12” x 3”
Cylindrical tube
8cm x 91cm
3” x 36”
Triangular tube
97cm x 16cm x 16 cm x 16 cm
38” x 6” x 6” x 6”
Admissions Tip:
Listen to Isser Gallogly, Executive Director of MBA Admissions, discuss Essay 3 on Public Radio's "Marketplace". (Before listening, note that we now have new Essay 3 size restrictions.)
Essay 4. Additional Information (optional)
Please provide any additional information that you would like to bring to the attention of the Admissions Committee. This may include current or past gaps in employment, further explanation of your undergraduate record or self-reported academic transcript(s), plans to retake the GMAT and/or TOEFL or any other relevant information.
If you are unable to submit a recommendation from a current supervisor, you must explain your reason in Essay 4.
If you are a re-applicant from last year, please explain how your candidacy has improved since your last application.
If you are applying to a dual degree program, please explain your decision to pursue a dual degree.
Uploading Formats
You may upload documents into the standard online application in the following formats: word, excel, PDF, .txt, .rft and .wpd."
Every year, I have seen some potential applicants to Stern look at the above questions and simply decide it is better to apply elsewhere. Actually, I have found myself advocating application to Stern as part of a school selection strategy as a result. While Stern's questions are unique, especially Essay 3, they maybe significantly less daunting than what you initially think.
Stern admissions does a very good job of explaining their application. As is written above, listen to their podcasts. If you can attend a presentation at Stern or at least attend an admissions event, that is most helpful because getting into Stern is all about fit.
Consider that in the three required questions above, the one constant feature is Stern. If you look at other top schools essay sets you will not find another one where a 100% of the questions require you to discuss the school. While Essay 1 only refers to Stern in the context of what you will do after it, clearly the assumption here is not that you just need any MBA, but one from Stern. Essay 2 actually consists of three questions about your relationship to Stern. Finally Essay 3 is about how you would introduce yourself to your classmates at Stern.
Attending Stern's Admission Event in Tokyo last year only further convinced me of this focus on fit. The impression I gathered from both the admissions presentation and the short video that was shown was that Stern places a high value on involvement within its community. At least that was impression that I got.
Essay 1. Professional Aspirations
(750 word maximum, double-spaced, 12-point font)
Think about the decisions you have made in your life. Answer the following:
(a) What choices have you made that led you to your current position?
(b) Why pursue an MBA at this point in your life?
(c) What is your career goal upon graduation from NYU Stern? What is your long-term career goal?
What I really like about this essay is that Stern is doing all the organizational work for you. Lets examine each part.
(a) What choices have you made that led you to your current position?
Basically you need to provide an explanation for your career to the present with an emphasis on your current position. Given the space limitations, I don't suggest using more than 1/3 of your word count for this part of the essay. Focus on providing an explanation that would not be clear from simply reviewing your resume. Your motivations should be made clear. Don't write a career summary here! Instead help admissions understand you, not just what you have done.
(b) Why pursue an MBA at this point in your life?
Please see my analysis of Chicago GSB Question 1, which is very much focused on "Why now?" Clearly you need to show why given your present position and future goals, now is the right time to get an MBA.
(c) What is your career goal upon graduation from NYU Stern? What is your long-term career goal?
Use at least 1/3 of your essay to explain both your post-MBA career goal and your long-term career goals. For more about goals formulation, see my analysis of Chicago Essay 1.
Essay 2. Fit with Stern
(500 word maximum, double-spaced, 12-point font)
The NYU Stern collaborative community is one of our strongest assets. We seek individuals who are passionate about our community and committed to growing as leaders at Stern. Please answer the following questions:
(a) What is your personal experience with the Stern community? What actions have you taken to learn more about us?
(b) What is the most difficult piece of constructive feedback you have received, and what did you do as a result of it? How will this experience make you a better member of the Stern community?
This essay consists of providing detailed answers to two totally seperate questions. Let's examine each part:
(a) What is your personal experience with the Stern community? What actions have you taken to learn more about us?
Here you need to clearly indicate how you have become informed. Visiting is obviously best, attending their admissions event is also good, and so is making an effort to communicate with students and alums. Obviously reading their website is important, but is rather minimal. Make sure you listened to their podcasts. Making a connection to alum is always a good idea. Be specific about the steps you have taken. Feel free to use names of admissions officers, alums and students that you met. I would try to limit this section to 100-150 words at most because part (b) really does require about 400 words to answer effectively.
(b) What is the most difficult piece of constructive feedback you have received, and what did you do as a result of it? How will this experience make you a better member of the Stern community?
It is likely that you will be using failure, setback, or mistake story to partially answer this question. Please read my analysis of both Wharton 2 and HBS 2 as it will assist you. This question, however is different because you also have to show how the lesson you learned from the feedback you received will allow to contribute to the Stern Community. It is also possible that was part of a situation that did not involve a failure, setback, or mistake. In any case the basic structure would likely be the following:
1. State who gave you the feedback and why.
2. Explain what you learned from it. If possible provide an example to show what you learned.
3. Explain what you can contribute to the Stern community based on this experience.
Question 3
Essay 3. Personal Expression:
Please describe yourself to your MBA classmates. You may use almost any method to convey your message (e.g. words, illustrations). Feel free to be creative.
This is the NYU question. It is the one that seems to stop many applicants from applying to Stern (which is good for Stern's yield). In my experience, I have found that strong applicants who are willing to put the time into this question are often well rewarded (invited for interviews, admitted), but those who slap something together are often rejected.
To be honest, I have found a creative essay to be as effective as an "arts and crafts project." If you think you can answer the question most effectively by writing an essay, just do that. I have had clients admitted to NYU who have done both and all can say is that the key factor to their success was providing a response that really answered the question.
In past years, I have had clients who have done Power Points for NYU, but given that Chicago GSB now requires one, if you are applying to Chicago GSB and Stern and state that on your NYU application, don't do a Power Point for Stern because the NYU admissions people will assume you are trying to cut corners. After all, one reason NYU asks this question is because they want you to show your commitment to NYU by putting time into it.
In general, anytime a school has a non-standard question, you should really keep in mind that they are looking for answers that demonstrate an applicant's willingness to put time into it.
Regarding time, try to give yourself at least three weeks before the deadline to write/create this essay. In my experience, most successful versions of this essay take more time and drafts than most other essays. Of course, some applicants can do it right quickly, but since you are trying to be creative and also to effectively introduce yourself to your classmates, you may need more time.
One very common initial error with this essay is to focus on being creative at the exclusion of thinking about the purpose: to introduce yourself to your classmates. Keep in mind that your objective is to create a positive image of yourself that would make an excellent first impression on your classmates. It may be creative, but make sure that it also leaves admissions with a clear understanding of what positive impression of yourself you are communicating. It is your job to provide a sufficiently clear message regardless of the way you creatively present yourself.
Some Questions to get you brainstorming:
1. What do you want Stern Admissions to know about you that would positively impact your chances for admission?
2. What major positive aspects of your life have not been effectively INTERPRETED to the admissions committee in other parts of the application?
3. If you were meeting people that would you be working closely with for two years and that you might want as a part of your lifetime professional network, what would you tell them about yourself to create a strong first impression?
4. Why do people like you?
5. If there was one story about yourself that you think would really help admissions understand you and want to admit you, what is it?
6. Do you have a personal interest (painting and poetry for example) that would work effectively?
Finally, keep in mind that what you write here should not duplicate the content of Essay 2 or anything else in the application, instead it should really provide admissions with a new perspective on why you belong at Stern.
Essay 4. Additional Information: (optional)
Please provide any additional information that you would like to bring to the attention of the Admissions Committee. This may include current or past gaps in employment, your undergraduate record, plans to retake the GMAT and/or TOEFL or any other relevant information.
If you are unable to submit a recommendation from a current supervisor, you must explain your reason in this essay.
If you are a re-applicant from last year, please explain how your candidacy has improved since your last application.
If you are applying to a dual degree program, please explain your decision to pursue a dual degree.
Like the optional question for Chicago GSB and Wharton, this is primarily a place for explaining something potentially negative. If you are a re-applicant, this is where your reapplication essay goes and clearly this should be a very positive and wonderful essay that states clearly how you are much stronger candidate. Under no circumstances include an essay clearly written for another school. NYU did not ask you write a whole essay about an important leadership experience you had, and since they did not ask for it, we can assume that is not what they need.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to. Before emailing me questions about your chances for admission or personal profile, please see my recent post on "Why I don't analyze profiles without consulting with the applicant." If you are interested in my graduate admission consulting services, please click here.
-Adam Markus
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