Duke Fuqua MBA Essays for Fall 2008 Entry

In this post, I will analyze Duke University 's Fuqua School of Business MBA Essays for Fall 2008 Entry.

Take a close look at the Fuqua's website including the video Higher and Higher which you can find here. The video will give a general sense what Fuqua takes pride in and an idea of some the core characteristics of the school that you need to understand. You should also look at the video Community Service Day because it relates directly to Fuqua's slogan "We Educate Thoughtful Business Leaders Worldwide." You want to show to Fuqua that you have the potential to be a thoughtful business leader.

First let's look at the essay topics as well as the complete instructions:
Two short essay answer questions and two long essays must be completed before submitting your application. Prepare your essays carefully. The Admissions Committee considers your responses to the following questions important in the selection process. Please respond fully and concisely using 1.5 line spacing.

For the short answer questions, please restrict your response to a single page each. For the long essay questions, please select only one question to answer from the three choices given for the first question, and then you must answer the second question. There is no restriction on the length of your response for the two long essay questions. Applicants typically use between 500 and 750 words for long essays one and two.

Candidates who applied to Fuqua between September 2006 and April 2007 are considered reapplicants. Reapplicants are asked to complete the Reapplicant Essay in addition to the Applicant Essays.

All applicants have the opportunity to submit an optional essay to explain any extenuating circumstances of which the Admissions Committee should be aware.

Applicant Essays

Short Essays - Answer both short essay questions.

1. Why are you interested in The Duke MBA and how will it help you achieve your goals? Please also discuss your career path, including your short and long-term professional goals. If you are interested in the Health Sector Management concentration or a joint degree program, please address in this essay.
2. How will your background, values, and non-work activities enhance the experience of other Duke MBA students and add value to Fuqua's diverse culture?

Long Essays - For essay 1, please answer only one of the three essay options provided. All applicants should answer question 2.

1. Please respond fully and concisely to one of the following three essay topics. Clearly identify which question you have selected.
   1. Describe an example of where you were challenged to lead in a team-oriented context. What was the challenge you faced, how did you address it, and what takeaways or lessons learned have you successfully applied in other leadership situations?
   2. Describe a situation in which your ability to perform ethically was challenged. What was the issue, how did you handle it, and what did you learn from it?
   3. Describe a significant leadership failure in your life. What did you learn from this failure? How has it impacted who you are today and the kind of leader you would like to be?
2. How has your personal history and family background influenced your intellectual and personal development? What unique personal qualities or life experiences distinguish you from other applicants? Note: The goal of this essay is to get a sense of who you are, rather than what you have achieved professionally.

When presented with this set of two short essays and two long essays, it is certainly worth remembering that you are presenting a set of essays that will be read in their totality. IN PARTICULAR, KEEP IN MIND THAT YOU CAN ADD ADDITIONAL SUPPORT IN THE LONG ESSAYS TO WHAT YOU WRITE IN THE SHORT ESSAYS. Especially Short Essay 2 and Long Essay 2 allow for this.
Short Essay 1. Why are you interested in The Duke MBA and how will it help you achieve your goals? Please also discuss your career path, including your short and long-term professional goals. If you are interested in the Health Sector Management concentration or a joint degree program, please address in this essay.

You should at minimum provide a very direct answer to Duke's question:
1. Clearly state how a Duke MBA will help you achieve your short-term goal(s).
2. Clearly state how a Duke MBA will help you achieve your long-term goal(s).
3. Briefly discuss your career path, but given the length of this essay, don't overemphasize it. This essay should be focused on the future, not the past. Simply explain why now is the right time to pursue an MBA making brief analytical reference to to your career path.
Ideally you should really dig into the Duke MBA program to figure out what parts of it really attract you. They know you want an MBA, but why a Duke MBA? Convince them that your goals are best met by attending Fuqua.

Short Essay 2. How will your background, values, and non-work activities enhance the experience of other Duke MBA students and add value to Fuqua's diverse culture?
I have already analyzed this question in my previous post on contribution questions.

1. Please respond fully and concisely to one of the following three essay topics. Clearly identify which question you have selected
All three of these questions, each in their own way focus on the theme of leadership. Note the request to respond concisely, which means don't write much more than about 10% over the 750, they recommend as typical. Try to limit yourself to about 825 words maximum.

a.Describe an example of where you were challenged to lead in a team-oriented context. What was the challenge you faced, how did you address it, and what takeaways or lessons learned have you successfully applied in other leadership situations?
Please see my post about leadership questions because much of what I suggest there applies here, especially in terms of how to structure your essay. Also see my analysis of MIT's essay questions 1 and 2.


b. Describe a situation in which your ability to perform ethically was challenged. What was the issue, how did you handle it, and what did you learn from it?
The structure of this essay is actually stated in the question:
1. Clearly state what the ethical issue was. Provide sufficient context for doing so, but really begin with the issue so that your reader will understand it clearly. If you are having difficulty understanding what ethical issues are, I suggest taking a look at at the Institute for Global Ethics. Also see Business Ethics Research - Knowledge@Wharton.
Another good site to look at is CasePlace.org, which I discussed in an earlier post.
2. Describe how you handled it. You may want to structure your answer using the method I provide for answering leadership questions. By the way if you think, I am emphasizing the idea that this is a leadership question, you are right.
3. State what you learned. As with failure essays, the learning aspect is very important. The most concrete demonstration of learning is application to another situation, so if that is possible to include, I would do so.

Keep in mind that Fuqua itself experienced a scandal in 2007 involving 34 MBA students (all members of the Class of 2008) who cheated on an exam, the largest such episode ever in the history of Duke University. Therefore if you write on ethics, you should certainly show that you have achieved an understanding of ethical issues consistent with the Fuqua Honor Code.

C. Describe a significant leadership failure in your life. What did you learn from this failure? How has it impacted who you are today and the kind of leader you would like to be?
Beyond being about failure, this essay is about the development of your leadership skills and leadership self-image from the past to the future. That said, this is partially a standard failure question except that the failure must relate to your leadership. As with other failure questions what you learned is critical. Additionally, how you applied this lesson afterwards is something you should must certainly explain in detail. Beyond that lesson, think about the future and the kind of leader you want to be. I suggest reviewing my analysis of both leadership and failure questions.

2. How has your personal history and family background influenced your intellectual and personal development? What unique personal qualities or life experiences distinguish you from other applicants? Note: The goal of this essay is to get a sense of who you are, rather than what you have achieved professionally.
I have already analyzed this question in my previous post on contribution questions.

All applicants have the opportunity to submit an optional essay to explain any extenuating circumstances of which the Admissions Committee should be aware.
Extenuating circumstances would be things like not being able to use your direct supervisor as a recommender, gaps in your employment record, and/or a weak GPA, TOEFL, and/or GMAT. This essay is thus no different from Chicago GSB's Optional Essay.

Question? Comments? Email me at adammarkus@gmail.com
-Adam Markus
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Fewer Women at European MBA Programs

Female applicants applying to European programs should take a look at Why Women Refrain From Pursuing MBAs. The article, from the November 9th Wall Street Journal discusses specifically why there are relatively low percentages of women in most MBA programs in Europe, especially the top ones:

Theories abound to explain why more women aren't seeking a credential that could boost their careers and earning power. Some business-school experts believe European schools struggle even more than M.B.A. programs in the U.S. to bring the numbers up because many businesses on the Continent are perceived as less friendly to women executives than American firms....

Whatever the underlying causes, the result is apparent: Female M.B.A. enrollment in European business schools is stuck stubbornly between 25% and 30%, said Jeanette Purcell, chief executive of the Association of M.B.A.s, an international body based in London whose members include about 130 business schools world-wide. The University of Cambridge's Judge Business School says the figure is even lower for Europe's elite B-schools, at 23%. In the U.S., women's representation in M.B.A. programs long has hovered around 30%.

Clearly the US is not much better than Europe in this regard. For female applicants, whether you want to apply to schools in the US or Europe, I think this is good news, at least in terms of your chances for admission. With all these programs scrambling for qualified applicants, you are in a buyer's market. Given the prejudice that women are likely to face at throughout their lives, at least when it comes to MBA admission, they have the advantage of being in demand.

Question? Comments? Email me at adammarkus@gmail.com
-Adam Markus
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MBA Application Interview Strategy

In this post I will provide some general advice for preparing for interviews. The methods I outline are the ones I use with my clients.

Over-preparation
I have a very simple and effective method for interview preparation: Over-preparation. The best way to do well in any interview is be prepared for an interview that will be harder than the actual interview. I write this based on my experience. Since 2001, I have been told by grateful clients that my practice interviews were harder than the real thing and as a result they could confidently handle the real thing. I think any highly experienced graduate admissions consultant should be able to provide this kind of practice to their clients. If you don't use an admissions consultant to help you prepare, find someone, a mentor perhaps, who can help you. Whoever you seek advice from, getting actual critical feedback from person who understands the MBA admissions process is critical.

Just as critical is your own preparation (see below for the methods I suggest). The amount of practice (with someone else and alone) you require will really depend on three variables:

1. Your English ability. For international applicants with low intermediate to high intermediate level ability, expect to focus a significant amount of your time on practicing to speak.

2. Your comfort with interviews. Some people are just really good at interviewing and others are not. If you know that you are weak in the this area, you will really need to practice with another person who can judge your performance.

3. The difficulty of the interview. Some schools simply have difficult interviews (HBS for example), while others do not (Duke for example), so take that into account. A great way to determine the difficulty of a particular school's interviews is to read reports written by applicants (See my earlier post regarding where to find interview reports).

Many applicants wait until days before an interview to prepare, but actually your interview preparations should ideally begin at least a month before you start interviewing. Why so long? Because you have a lot to do:

Interview Strategy FormulationIt is absolutely critical that you have an overall strategy for determining what you want to say about yourself. Just as with your essays, you need to formulate your self-marketing strategy for your interviews. Obviously what you put in your application should be consistent with and supported by your interview. However writing essays and talking for 30 minutes or more are simply not the same.

Don't worry about the questions, worry about your message!While you should use the Accepted and Clear Admit sites to learn about the questions, an overemphasis on simply preparing answers to the questions that other applicants were asked is not the main thing you should be doing. Instead, decide what you want to say about yourself. One way of doing that is prepare an outline like the following:

Strengths/Contributions/Future Potential
1. One of my key strengths is X. A story that demonstrates this strength is... Another story that does is... This strength will be a contribution at your school because... This strength will contribute to my future goals because...
2. Another of my key strengths is Y. A story that demonstrates this strength is... Another story that does is... This strength will be a contribution at your school because... This strength will contribute to my future goals because...
3. Another of my key strengths is Z. A story that demonstrates this strength is... Another story that does is.. This strength will be a contribution at your school because... This strength will contribute to my future goals because...

For each X, Y, Z insert a keyword describing your strength. Connect keywords to specific stories. If possible find more than one story that demonstrates the keyword. Next think how this strength could be a contribution when you are student. Next think how this strength will contribute to your goals. By using this method, you will have prepared answers to such common questions as "What are your strengths" and "How will you contribute to our school." Additionally you will be ready to show how your past experience will help you achieve your goals. Additionally when asked questions which are less direct about your strengths, you will already have keywords and stories ready for those questions you can't predict.

Weaknesses/Failures
1. One of my weaknesses is X. A story that demonstrates this is... Another story that does is... I want to overcome this weakness by... This weakness resulted in failure when...
2. Another of my weaknesses is Y. A story that demonstrates this is... Another story that does is... I want to overcome this weakness by... This weakness resulted in failure when...
3. Another of my weaknesses is Z. A story that demonstrates this is... Another story that does is... I want to overcome this weakness by... This weakness resulted in failure when...

As with strengths you should have at least three keywords. Here you be preparing answers to the very common questions that are asked about weakness, but in addition you will need to think about how the MBA program and/or some other aspect of yourself will make it possible for you to overcome this weakness. Weaknesses should be real and not abstract. You should have clear stories that demonstrate your weaknesses, something many applicants initially have a problem with. Additionally knowing how a program will help you overcome your weakness will explain why you want to attend that school. Finally, SOME, BUT NOT All weaknesses make for great failure stories, another very common topic for interviews.

Leadership and Teamwork Skills/Potential
All applicants should have keywords and supporting stories describing their leadership and teamwork skills and potential. Given the very common nature of questions related to both leadership and teamwork, you should also be prepared for the following:
1. My definition of leadership/teamwork is... because... I demonstrated this kind of leadership by...
2. One leader I really admire is... because... I am similar/want to be like this person because...
3. I think I am a good team member because...

Have enough keywords and storiesIf you have enough keyword and stories you will have a solid basis for answering the great range of questions that you are likely to be asked about yourself.

Questions you should be ready to answer
In addition to having keywords and stories, there are certain questions that you should be ready to answer because they are commonly asked in interviews.
Goals/Why MBA?/ Why this school?You should have outlined answers to the following:
1. I want an MBA now because...
2. I want an MBA from your school because...
3. Your school is my first choice because...
4. After my MBA, I will...
5. My goals are...
6. If I was not able to attend an MBA program next year, I would...

Ethical Dilemma QuestionsAnother very common question relates to ethical dilemmas. Be ready. Have a story or two ready. If you are having a difficulty formulating ethical dilemma questions, please take a look at the Institute for Global Ethics. Also see Business Ethics Research - Knowledge@Wharton.

Questions for the interviewer
You should be ready to ask questions to your interviewer. What you ask should be governed by the following considerations:
1. Is the answer to the question obvious? If so, don't ask the question.
2. Is the answer to the question really relevant to you? If not, don't ask it. General questions that have no specific connection to you are probably not worth asking.
3. Will the interviewer be able to answer the question? In general avoid asking interviewers questions that they are not really able to answer. Asking an alum who graduated five years ago about what is new at the school would be one such bad question.

When formulating questions it is obviously important to consider who you will be interviewing with because what you ask an alum is not the same as what you ask an admissions officer or current student.

Tell stories that show the range of your experience
Keep in mind that you should use stories from different parts of your life. Don't overemphasize one specific situation. Instead tell stories that showcase the range of your experience.

Keep it simple and don't recite from memory
Regardless of how complex the topic might be, when you tell a story, keep it simple enough for your listener to follow. The human brain can only absorb a limited amount of information, so when you tell a story make sure that it is something that can be easily followed and delivered very briefly.

For that reason (and others), memorizing long stories and reciting them to be avoided because it will likely result in your interviewer being unable to absorb your story. If the story takes too long to recite, the may also become bored or annoyed. Additionally memorized answers from a non-native speaker of English are a sign that the interviewee's English skills might be weak.

Don't write a script, just a very brief outline
Unless your English speaking ability is very weak, I would strongly recommend that you don't write scripts of your answers, instead prepare a very brief outline and practice speaking. Tell the stories repeatedly so that are comfortable doing so, but since you want to come across as polished, but natural, don't memorize it.

Use an audio and/or video recorder
For many people, except for watching yourself on video, nothing is worse than listening to your own voice. However as painful as it maybe, doing so will help you identify weakness in your answers and overall performance. Therefore record and analyze yourself. You are your most harsh critic.

Relax and be confident
I know this part can be hard, but the more relaxed and confident you are, the more likely you are to have a good interview. Creating the right impression is as critical as what you actually say. Make your interviewer feel your enthusiasm.

Practice for specific interviews
Finally, don't just practice for any interview, practice for specific interviews. While you may initially need to think about overall strategy, you should focus much of your practice on specific interviews. If you have mock interviews, make sure they are school specific because a very important aspect of the interview really is about you showing your connection and fit to the school.


-Adam Markus

I am a graduate admissions consultant who works with clients worldwide. If you would like to arrange an initial consultation, please complete my intake form. Please don't email me any essays, other admissions consultant's intake forms, your life story, or any long email asking for a written profile assessment. The only profiles I assess are those with people who I offer initial consultations to. Please note that initial consultations are not offered when I have reached full capacity or when I determine that I am not a good fit with an applicant.

Dartmouth Tuck MBA Essay Questions for 2007-08

Below I analyze the Tuck School of Business at Dartmouth MBA Application Essay Questions for 2007–08 and discuss the Tokyo Reception I attended on 11/2/07.

I attended the Tuck School of Business at Dartmouth's November 2nd Tokyo Reception. It had some unusual features.

First, it was held on the very same evening as the MBA World Tour, which required me to visit the MBA World Tour quickly in order to make it to the Tuck event. That really was no problem because my main objective at the World Tour was to get some brochures. Of course, for some applicants this must have been a more difficult decision. That said, anyone really interested in going to Tuck should attend one of their receptions.

Second, the number of those allowed to attend was extremely limited (maybe to about 40 or so, sorry I did not count the number of chairs that had been set-up). Actually, they could have allowed more reservations, because about half the chairs were empty.

Third, the reception was just that initially. It was held at the New Otani, one of Tokyo's most famous hotels. They served a cold and hot buffet that was delicious. The presentation did not actually begin till about 7:30, 30 minutes after the official start time. This was nice because it gave everyone a chance to chat, eat, and drink (no alcohol).

The admissions officer's presentation was brief and delivered without the use of Power Point! Yes, Tuck is the only school that as far as I know does not use Power Point. This was fine for me, but maybe hard for those whose native language is not English (that said, if you can't follow the admissions officer's presentation, you really need to think whether your English skills are strong enough to apply). After about fifteen minutes, she invited four alums up to the stage and started asking them questions. The audience also asked questions. This lasted for about forty-five minutes, I guess. Following that, there was plenty of time to talk, eat, and drink.

I mention the above apparently mundane events, not because I want to bore you, but because the event itself says something about Tuck.

As both the alums and the admissions officer emphasized Tuck is about being part of a community. The Tuck Reception I attended reflected that. They intentionally hosted a small scale event that would give everyone in the room a chance to mingle and to easily have a chance to talk with the admissions officers and alums. If someone was not comfortable in that cocktail party(albeit without alcohol) environment, they have no business applying to Tuck. Each person counts and each person will need to participate. After the presentation, one admissions officer made the rounds circulating among the participants while the other, the presenter, took questions at the front of the room. This communicated at least to me, the same message of "friendly community" that had been made by the admissions officer: students, their families, faculty, and staff at Tuck are all part of one community.

Not using Power Point is also a very interesting tactic because it eliminates a formal barrier between the presenter and the audience. Additionally people who are part of the same community don't need to make presentations to each other, they talk to each other. The admissions officer was just doing that. Those looking for a more formal or impersonal approach can find that elsewhere, but not at Tuck.

Anyone applying to Tuck, should most certainly watch the video series "Applying to Tuck: The Inside Scoop" with Dawna Clarke, the Director of Admissions. I will reference Ms. Clarke's advice below.

THE IMPORTANCE OF VISITING AND NETWORKING
If you are really interested in attending Tuck, I strongly suggest making a real effort to visit or at least to attend a reception. This will be a great way to meet with admissions officers in a very friendly environment. It is also an amazing way to network with the alum at the event and afterwards. At the Tokyo reception, we were actually provided with a list of alums who would be happy to communicate with potential applicants. In "Tips on Applying," Ms. Clarke emphasizes the importance of getting in touch with Tuck alum. She in fact, specifically says that mentioning that you met with alum is something you should do both in your essays and interviews. She also mentioned that she considers notes from alum as being in an applicant's favor.

Essay Questions for 2007–08
Let's take a look at the essay questions. I took the questions from the pdf.

Please respond fully but concisely to the following essay questions. Compose each of your answers offline in separate document files and upload them individually in the appropriate spaces below. Although there is no restriction on the length of your response, most applicants use, on average, 500 words for each essay. There are no right or wrong answers.
Please double-space your responses.
I don't suggest writing much more than 500 unless you really need to. That said, admissions will not be counting the words, so anything in the range of 450-600 is safe.

1. Why is an MBA a critical next step toward your short- and long-term career goals? Why is Tuck the best MBA program for you? (If you are applying for a joint or dual degree, please explain how the additional degree will contribute to those goals.)
This is a very standard version of the Why MBA essay question. See my Chicago Essay 1 analysis as it applies here. Keep in mind the real importance of the second part of the question. Tuck's program is small, according to Businessweek, there are 500 students in the full-time program. According to the Tuck Class of 2008 Profile, the target class is 240. For the Fall 2007 Class, Tuck admitted 19% of 2584 applicants who applied, the yield was 51% (admitted who attend), so making the case that you really belong is critical.

2. Tuck defines leadership as “inspiring others to strive and enabling them to accomplish great things.” We believe great things and great leadership can be accomplished in pursuit of business and societal goals. Describe a time when you exercised such leadership. Discuss the challenges you faced and the results you achieved. What characteristics helped you to be effective, and what areas do you feel you need to develop in order to be a better leader?
Please see my analysis of leadership essays. Keep in mind that according to Dawna Clarke in "Tuck's holistic admissions process" video, leadership ability and/or demonstrated potential is one of three key common characteristics of Tuck students (see my analysis of question 4 for the other two). You should most certainly provide a full answer to this question, one demonstrating that you really understand your strengths and weaknesses as a leader.

3. Discuss the most difficult constructive criticism or feedback you have received. How did you address it? What have you learned from it?
It is possible to write this based on the topic used for a standard failure essay (see my analysis of that here), but that is only one possibility. The basic structure for this essay is clear enough:
1. Briefly describe the situation where you received constructive criticism or feedback. Who did you receive it from and why? Why was it the most difficult? Explaining why is the most important part of this section of the essay.
2. Specifically state your response to the constructive criticism or feedback. This might take the form of a brief summary of your action steps or description of your change in attitude.
3. Explain what you learned. Often the best ways to help your reader understand this is to provide them with a different situation where you applied what you learned.

In addition to the standard reasons for asking this question- a test of ability to show how you learn from feedback, a test of your ability to honestly assess your own limitations, and a test of your ability to think critically about your past actions- this question makes particular sense for a program like Tuck where learning in a community is critical. The structure of the first year program including mandatory study groups of 5-6 students in the Fall and Winter terms, the Cohen Leadership Development Program, and the intensely community-focused nature of the environment certainly requires that all students be open to receiving and issuing positive, but critical feedback.

4. Tuck seeks candidates of various backgrounds who can bring new perspectives to our community. How will your unique personal history, values, and/or life experiences contribute to the culture at Tuck?
Please see my analysis of contribution questions like this one. Keep in mind that in addition to leadership, the two other common characteristics of Tuck students that Ms. Clarke mentions are teamwork skills and communication/interpersonal skills. So if you have not effectively covered those two categories in the other essay, you should address them in one way or another here. Keep in mind that this essay is not just a way for admissions to understand some important aspects of who you are, it is also a place for them to see whether you know enough about Tuck to provide effective examples of the way you would contribute.

5. (Optional) Please provide any additional insight or information that you have not addressed elsewhere that may be helpful in reviewing your application (e.g., unusual choice of evaluators, weaknesses in academic performance, unexplained job gaps or changes, etc.). Complete this question only if you feel your candidacy is not fully represented by this application.
Like the optional question for Chicago GSB and Wharton, this is primarily a place for explaining something potentially negative. Under no circumstances include an essay clearly written for another school.

Question? Comments? Email me at adammarkus@gmail.com
-Adam Markus
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LBS is monitoring who attends their events, but..

For the rest of the story, see Part 2.

Today, I received the following email from the London Business School:
"Dear Adam,
Thank you for your interest in the Full-time MBA Programme.
Our records show that you weren't able to attend our recent Information Session. We're sorry to have missed this opportunity to meet you...."

The only event I registered for was on October 9, 2007 and I attended. When I attended the event, they checked my name off their list. Since the above email does not specify what event I did not attend, I can't be certain that they missed me at the event that I did attend. In any case, as with what I reported about Georgetown back in September, LBS is watching.

I suppose this makes sense too, because LBS is after all in the UK, a country filled with closed circuit video cameras monitoring the public, supposedly to stop crime, but apparently with no actual impact. Like Orwell's big brother in 1984, the UK is watching you and so is the London Business School. Maybe some people like being monitored, but I don't.

This sort of monitoring certainly sends the wrong message to applicants, hard working people, who can't always leave work early to attend a weekday event. Admissions can learn through the applications they receive and the interviews they conduct whether an applicant really fits their school, so I can't imagine the advantage of counting heads at events.

Worse still, if you are going to count heads, be accurate about it. At least I am not an applicant, so I don't have to worry that my supposed "no-show" will be held against me. Hopefully this tool is not actually being used as part of the admissions process as seems to be the case with Georgetown. Still I think the whole thing is intrusive and leaves me with a very bad impression.

At least they could have included something like the following: "If you have received this email in error, please don't worry as attendance at events is not being monitored for purposes of admissions decisions."

I am sending an email to LBS, to see how they respond. Once I get a response, if I get one, I will post it. UPDATE: I received a response.

If you have any similar experiences, please let me know about them by sending email to adammarkus@gmail.com. I am happy to report them here and like my Georgetown post, they will likely rank high in search engine results.

-Adam Markus
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