If you have been following the Scoretop story, the recent Businessweek online chat with the Graduate Management Admission Council's Peg Jöbst (GMACPegJ) is worth a look. According to the chat, GMAC is not investigating all Scoretop users:
GMACPegJ: GMAC is limiting its investigation to those individuals who a) posted GMAT questions they saw on their GMAT exam, and b) posted a message on Scoretop confirming that they saw items from the Scoretop Web site on their GMAT exam. In these instances, GMAC will cancel GMAT scores and notify schools to which those scores were sent.
However those that fit into category a or b might not only find their scores canceled, but find themselves barred from taking the GMAT again:
GMACPegJ would not state how many applicants were under investigation.
-Adam Markus
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The Source for Independent Advice on MBA, LL.M. & Graduate Admissions
Go to a better blog!
You can find a better version of my blog at http://www.adammarkus.com/blog/.
Be sure to read my Key Posts on the admissions process. Topics include essay analysis, resumes, recommendations, rankings, and more.
August 01, 2008
July 31, 2008
One year of blogging
I started blogging on graduate admissions in July of last year. Some told me that I should not use my own name as the blog name, but I told them that since I was presenting my own views and my consulting service, there seemed little value to coming up with the kind of clever brand name that many of my competitors use. Such brand names frequently obscure rather clarify the service that is being offered. And since I believe that I am my own brand, I have acted on that basis. So even with my slightly counterintuitive url, http://adam-markus.blogspot.com/, my readers have found me. No fancy tricks have been utilized to do so. My advanced method of "Search Engine Optimization" has simply involved having content that applicants want to read. I have also greatly benefited by links to my site from my fellow bloggers.
I would especially like to thank:
-Steve Green, my guest blogger and colleague
-ET, for valuable advice
-My wife, Akiko, for her support
I look forward to continuing to provide a unique perspective on admissions issues. By the way, I am sorry that I did not get my Kellogg post out this month, but it will be coming soon. I have had a busier off-season than I anticipated. Over the next week, I hope to get Kellogg, MIT, and INSEAD up. In addition, Duke, Tuck, Haas, Oxford, and Cambridge are also likely prospects for August.
-Adam Markus
アダム マーカス
I would especially like to thank:
-Steve Green, my guest blogger and colleague
-ET, for valuable advice
-My wife, Akiko, for her support
I look forward to continuing to provide a unique perspective on admissions issues. By the way, I am sorry that I did not get my Kellogg post out this month, but it will be coming soon. I have had a busier off-season than I anticipated. Over the next week, I hope to get Kellogg, MIT, and INSEAD up. In addition, Duke, Tuck, Haas, Oxford, and Cambridge are also likely prospects for August.
-Adam Markus
アダム マーカス
July 30, 2008
Columbia Business School September Term 2009 Essays
You can find my comments on Columbia's interviews here.
You can find my post on who should apply for Early Decision here. I will not repeat that information below.
Before analyzing Columbia Business School’s September Term Essays for 2009, which are greatly changed from the September 2008 questions (see my earlier post) and even modified from the January 2009 questions, I would like to point out that the DEAN IS GONE FROM THE QUESTIONS! NO MORE OVERLAP! Well Dean R. Glenn Hubbard is still the Dean of the Columbia Business School, but references to him and his ideas no longer are part of Essays 2 and 3. As my clients found, writing Columbia for September 2008 admission was particularly hard because of possible overlap between questions. Columbia has now provided a set of questions with no overlap.
NO "PERSONAL ESSAY TOPICS"
I should also point out that Columbia has eliminated any questions that would likely involve writing about a non-professional topic. Specifically they eliminated Essay 4 on what are you most passionate about. Those applying for January 2009 will still have to write on that topic. I think applicants for September 2009 should refrain from feeling obligated to write on such personal topics because Columbia is clearly indicating that they don't care very much about them. That does not mean that you should not write on such topics if doing so will allow to write your most effective version of Essays 1, 2, and 3 below. Also, given the wording for Essay 4, don't feel obligated to write on this if you truly have no real concerns. I would not treat 4 as anything other than an optional essay.
THE SHORTENED LENGTH TREND: CBS, HBS & STANFORD
Eliminating essay 4 also means that the recommended word count for Columbia is 1750 words. That is 50 words less than Stanford and HBS. All three schools have shortened the total word count for their applications. Given the high likelihood of a record number of applications because of a bad US economy, which will likely increase the number of domestic applications, and a cheap US dollar, which will likely increase the number of international applications, reducing the total word count is a sound survival strategy for these admissions offices. While the word counts for all three of Columbia's required questions are "recommended" and not required, I would suggest following those recommendations unless absolutely necessary to do otherwise. And always remember: If admissions did not ask about it (even indirectly), they don't care about it.
I have taken the September 2009 questions from the online application:
1. What are your short-term and long-term post-MBA goals? How will Columbia Business School help you achieve these goals? (Recommended 750 word limit)
Over the years, Columbia has been very consistent in the way they ask this question. At first glance, it does seem pretty straightforward and common, but if you have looked at other schools' essays, you will likely notice that something is missing from it. Compare it to Wharton and you will see that there is no reference to the past. While one must certainly address one's past when answering this question, there should be no extended analysis of your career progress to date and you need not emphasize how your past experience will contribute to your future goals. Instead focus this essay on showing how Columbia will help you achieve your goals. The resources available at CBS and Columbia University are vast, so figure out specifically what you want from the school. The program is flexible, so identify your needs from Columbia as specifically as possible. Also keep in mind that CBS recently changed its core curriculum. After all, you want to show them you love and need them (See my post on Early Decision for an analysis of Columbia's acceptances rate and yield in comparison to other top programs). For learning about what is hot at Columbia, I suggest taking a look at their blog: Public Offering. You may also want to write about taking a Master Class, so see the next question. Japanese applicants should most certainly visit http://columbiamba.jimdo.com/index.php.
Making a clear case why your goals are best achieved at CBS should be at the core of the essay. To make sure that they can see that, be very specific about what you need to learn at CBS to achieve your goals. I suggest reviewing some of the full course descriptions that you can find on their website.
If you are having problems clearly articulating your goals, I suggest using my GAP, SWOT, AND ROI TABLE FOR FORMULATING GRADUATE DEGREE GOALS f (see below). I think Gap, SWOT, and ROI analysis are great ways for understanding what your goals are, why you want a degree, and how you will use it. (Click here for the Businessweek MBA ROI calculator. Click here for a GMAC report on MBA ROI. )
(To best view the following table, click on it. For a word version, please email me at adammarkus@gmail.com)
How to use this table:
Step 1. Begin by analyzing your "Present Situation." What job(s) have you held? What was/is your functional role(s)? What was/are your responsibilities?
Next, analyze your present strengths and weaknesses for succeeding in your present career. REMEMBER:WHEN YOU ARE THINKING ABOUT YOUR STRENGTHS AND WEAKNESS DON'T ONLY THINK ABOUT WORK, THINK ABOUT OTHER ASPECTS OF YOUR LIFE. In particular, some of your greatest strengths may have been demonstrated outside of work, so make sure you are accounting for them.
Strengths: What are you good at? Where do you add value? What are you praised for? What are you proud of?
Weakness: What are you bad at? What are you criticized for? What do you try to avoid due to your own limitations? What do you fear?
Next, analyze the environment you work in right now. What opportunities exist for your growth and success? What threats could limit your career growth?
Step 2. Now, do the same thing in Step 1 for your "Post-Degree" future after you have earned your graduate degree. IF YOU CANNOT COMPLETE STEP 2, YOU HAVE NOT SUFFICIENTLY PLANNED FOR YOUR FUTURE and therefore you need to do more research and need to think more about it.
Step 3. If you could complete step 2, than you should see the "Gap" between your present and your future. What skills, knowledge, and other resources do you need to close the gap between your present and future responsibilities, strengths, and opportunities?
Step 4. After completing Step 3, you now need to determine how an MBA will add value to you. It is possible that an increased salary as a result of job change will be sufficient "ROI" for the degree to justify itself, but you should show how a degree will allow you to reach your career goals. How will the degree enhance your skills and opportunities and help you overcome your weaknesses and external threats? If you can complete Step 4 than you should be ready to explain what your goals are, why you want a degree, and the relationship between your past and future career, as well as your strengths and weaknesses.
The above table will also help you answer such common interview questions as: Where do you want to work after you finish your degree? Why do you want an MBA (or other degree)? What are you strengths? What are your weaknesses? What are your goals? Thinking about these issues now will help you to develop a fully worked-out strategy for how you will best present yourself both in the application and in an interview.
ARE YOUR GOALS HOT?
Making career goals exciting requires thinking about whether your goals are compelling. Admissions committees ask applicants to write about their goals after graduate school, but can applicants actually know what will be on the cutting-edge in two or three years? While many applicants will be able to successfully apply with relatively standard goals ("I want to be a consultant because..."), communicating aspirations requires going beyond the typical.
Be informed. Columbia Admissions needs to believe you know what you are talking about. If you are changing careers, no one expects you to be an expert, but you should come across as having a clear plan based on real research into your future. If you are planning on staying in your present industry, you should be well informed not only about the companies you have worked for, but about the industry as a whole. If you are not already doing so, read industry related publications and network.
Those who are changing fields should most certainly read industry related publications in their intended field. Additionally I suggest conducting informational interviews with at least one peer level and one senior level person in that field. Conduct a peer level interview to get a good idea of what it would be like to actually work in that industry. Conduct a senior level interview to get the perspective of someone who can see the big picture and all the little details as well.
Don't know anyone in your intended field? Network! One great way to start is through LinkedIn. Another is by making use of your undergraduate alumni network and/or career center.
LEARN WHAT IS HOT. No matter whether you are changing fields or not, learn what is hot now and try to figure out what will be hot by the time you graduate. Now, of course, this is just a plan and chances are that what is hot in your industry or field now may very well be cold in the future. The point is to come across to Columbia Adcom as someone who is not only well informed, but has CUTTING-EDGE knowledge. Some great general sources for learning what is hot: Harvard Working Knowledge, Harvard Business Review, University of Chicago GSB's Working Papers, The University of Chicago's Capital Ideas, Stanford Social Innovation Review, Knowledge @ Wharton, and MIT Sloan Management Review.
You may also want to do a search on itunes for podcasts: My favorites are Entrepreneurial Thought Leaders (from the Stanford School of Engineering, but totally relevant) Net Impact, Chicago GSB Podcast Series, and Harvard Business IdeaCast. INSEAD, IMD, LBS, and Wharton also have podcasts.
LinkedIn Answers: I would suggest that everyone join LinkedIn and make use of LinkedIn Answers. LinkedIn Answers is a great way to tap into cutting edge expertise (including my admissions advice!). Follow LinkedIn's rules and you will often be able to obtain excellent information.
Hoovers: For information about specific companies, Hoovers is just a great way to learn about key facts including competitors (a very useful way of knowing who else you might want to work for and to learn about an industry). While primarily focused on the US, Hoovers does have listings for companies worldwide.
Vault: For scope of coverage, this site is a must. Vault includes both career and admissions information. It includes both company specific and industry-wide information.
Other sources: Read magazines, websites, and books that relate to your intended field.
2. Master Classes are the epitome of bridging the gap between theory and practice at Columbia Business School. View link below. Please provide an example from your own life in which practical experience taught you more than theory alone. (Recommended 500 word limit) http://video.google.com/videoplay?docid=-4698876883776961370&hl=en
Before doing anything, watch the Master Class video. If, at the end of the video, you are not highly motivated by what you have seen, don't apply to Columbia and reconsider whether you really want an MBA. From my perspective, the video does an excellent job of selling Columbia, of differentiating it from other top schools (see the HBS Case Study video for an interesting contrast), and of informing the viewer about exactly what practice is. The message is clear: Columbia will teach you how to do business, go elsewhere (HBS for case studies and Chicago GSB for lectures, perhaps) if you primarily want to learn business theory.
At first glance, some might find this essay question difficult, but actually it is rather simple:
1. Pick an experience in your own life where you learned more from practice than theory.
2. State what the theory was.
3. Show how practice was a better teacher.
4. Describe what you learned.
5. Describe the outcome. This is not stated, but the proof of practice is in the result.
6. Keep in mind that you do not need to talk about the video or the Master Classes when answering this question. It is, of course, worth mentioning the Master Classes in Essay 1. You can view the Master Class Course Descriptions on the Columbia website.
Given that essay three is about team failure, I suggest you select an accomplishment for essay two and not a team story. It might be personal or professional. Obviously it should only be academic if the point is to show how you had to go beyond theory. Many applicants will probably write on a professional accomplishment story where they had to think and act outside of the box. This is quite a reasonable choice. Some applicants might write on something personal and it is possible for this topic to work but if that is the case, then you should be sure that what you learned and what the story reveals about you are both very significant.
3. Please provide an example of a team failure of which you've been a part. If given a second chance, what would you do differently? (Recommended 500 word limit)
This question combines two common topics- failure and teams.
I think the reason that business schools ask about failure is because they want to see that you have the ability to learn from errors and/or problems. Some readers will find reviewing my analysis of Wharton's failure question helpful.
Clearly, teams play an important role both in most professionals lives and at most business schools. Assessing your potential as a team leader and a team player is an important way for admissions to determine whether you will fit in their program and have the kind of predisposition to succeed professionally afterwards. It is quite a change for Columbia to be asking about teamwork ability per se, but as you look at Columbia's curriculum you will see that teamwork plays an important part in the classroom.
I think it is important that we read what is written here very closely as it will help you see that there are multiple correct ways to answer this question.
First, keep in mind that you may not necessarily have been the cause of the failure because it just simply says you are a part of a team that failed. Therefore the team will be one where you are the team leader or a team member.
Second, given that they are asking specifically about a team failure, your failure should be one where the team itself was at fault. This might seem like an obvious point, but many weak answers to this question will focus on a failure and then focus on the team as at best a secondary consideration. Make sure that your essay is one where the team aspect of the story is strong.
Third, the team could be a failure in one of two ways. One option is that the team could simply have failed to complete its external objectives due to a problem or problems relating to the composition, actions, and/or dynamics of the team itself. For example, a team fails to create a new business model due to the fact that the team leader cannot effectively manage the diverse perspectives of her team members. Another is that the team could have succeeded at its external objectives, but you might perceive it as failure due to a problem with the team. For instance, you successfully led a team to complete a project, but by the end of the project, the team members complain that you did not effectively share project responsibilities. In either case, the basic structure for this essay would most likely be:
1. Clearly state what kind of team you were on.
2. Clearly state your role on the team.
3. Explain how the team failed.
4. Explain what you learned from the failure.
5. Explain what you would do differently if you were in the same situation.
Fourth, when you think about what you learned and what you would do differently think deeply about it because you will be revealing the depth of your thinking (perhaps your EQ) about teams. Assume that the reason Columbia is asking this question is because they are looking for more students who will be effective team leaders and team players.
4. (Optional) Is there any further information that you wish to provide to the Admissions Committee? (Please use this space to provide an explanation of any areas of concern in your academic record or your personal history.)
As with other school's optional questions, do not put an obvious essay for another school here. If you have negative issues of concern, see my post on the Chicago's optional essay. You can certainly write on something positive here if you think its omission will be negative for you, but before you do, ask yourself these questions:
1. If they did not ask it, do they really need to know it?
2. Will the topic I want to discuss significantly improve my overall essay set?
3. Is the topic one that would not be covered from looking at other parts of my application?
4. Is the essay likely to be read as being a specific answer for Columbia and not an obvious essay for another school?
If you can answer "Yes!" to all four questions, it might be a good topic to write about, but my suggestion is to keep it brief so as to be consistent with the length for the other essays, ideally around 100-500 words.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス
MBA留学 ビジネススクール カウンセリング コンサルティング コロンビア・ビジネス・スクール エッセイ
You can find my post on who should apply for Early Decision here. I will not repeat that information below.
Before analyzing Columbia Business School’s September Term Essays for 2009, which are greatly changed from the September 2008 questions (see my earlier post) and even modified from the January 2009 questions, I would like to point out that the DEAN IS GONE FROM THE QUESTIONS! NO MORE OVERLAP! Well Dean R. Glenn Hubbard is still the Dean of the Columbia Business School, but references to him and his ideas no longer are part of Essays 2 and 3. As my clients found, writing Columbia for September 2008 admission was particularly hard because of possible overlap between questions. Columbia has now provided a set of questions with no overlap.
NO "PERSONAL ESSAY TOPICS"
I should also point out that Columbia has eliminated any questions that would likely involve writing about a non-professional topic. Specifically they eliminated Essay 4 on what are you most passionate about. Those applying for January 2009 will still have to write on that topic. I think applicants for September 2009 should refrain from feeling obligated to write on such personal topics because Columbia is clearly indicating that they don't care very much about them. That does not mean that you should not write on such topics if doing so will allow to write your most effective version of Essays 1, 2, and 3 below. Also, given the wording for Essay 4, don't feel obligated to write on this if you truly have no real concerns. I would not treat 4 as anything other than an optional essay.
THE SHORTENED LENGTH TREND: CBS, HBS & STANFORD
Eliminating essay 4 also means that the recommended word count for Columbia is 1750 words. That is 50 words less than Stanford and HBS. All three schools have shortened the total word count for their applications. Given the high likelihood of a record number of applications because of a bad US economy, which will likely increase the number of domestic applications, and a cheap US dollar, which will likely increase the number of international applications, reducing the total word count is a sound survival strategy for these admissions offices. While the word counts for all three of Columbia's required questions are "recommended" and not required, I would suggest following those recommendations unless absolutely necessary to do otherwise. And always remember: If admissions did not ask about it (even indirectly), they don't care about it.
I have taken the September 2009 questions from the online application:
1. What are your short-term and long-term post-MBA goals? How will Columbia Business School help you achieve these goals? (Recommended 750 word limit)
Over the years, Columbia has been very consistent in the way they ask this question. At first glance, it does seem pretty straightforward and common, but if you have looked at other schools' essays, you will likely notice that something is missing from it. Compare it to Wharton and you will see that there is no reference to the past. While one must certainly address one's past when answering this question, there should be no extended analysis of your career progress to date and you need not emphasize how your past experience will contribute to your future goals. Instead focus this essay on showing how Columbia will help you achieve your goals. The resources available at CBS and Columbia University are vast, so figure out specifically what you want from the school. The program is flexible, so identify your needs from Columbia as specifically as possible. Also keep in mind that CBS recently changed its core curriculum. After all, you want to show them you love and need them (See my post on Early Decision for an analysis of Columbia's acceptances rate and yield in comparison to other top programs). For learning about what is hot at Columbia, I suggest taking a look at their blog: Public Offering. You may also want to write about taking a Master Class, so see the next question. Japanese applicants should most certainly visit http://columbiamba.jimdo.com/index.php.
Making a clear case why your goals are best achieved at CBS should be at the core of the essay. To make sure that they can see that, be very specific about what you need to learn at CBS to achieve your goals. I suggest reviewing some of the full course descriptions that you can find on their website.
If you are having problems clearly articulating your goals, I suggest using my GAP, SWOT, AND ROI TABLE FOR FORMULATING GRADUATE DEGREE GOALS f (see below). I think Gap, SWOT, and ROI analysis are great ways for understanding what your goals are, why you want a degree, and how you will use it. (Click here for the Businessweek MBA ROI calculator. Click here for a GMAC report on MBA ROI. )
(To best view the following table, click on it. For a word version, please email me at adammarkus@gmail.com)

Step 1. Begin by analyzing your "Present Situation." What job(s) have you held? What was/is your functional role(s)? What was/are your responsibilities?
Next, analyze your present strengths and weaknesses for succeeding in your present career. REMEMBER:WHEN YOU ARE THINKING ABOUT YOUR STRENGTHS AND WEAKNESS DON'T ONLY THINK ABOUT WORK, THINK ABOUT OTHER ASPECTS OF YOUR LIFE. In particular, some of your greatest strengths may have been demonstrated outside of work, so make sure you are accounting for them.
Strengths: What are you good at? Where do you add value? What are you praised for? What are you proud of?
Weakness: What are you bad at? What are you criticized for? What do you try to avoid due to your own limitations? What do you fear?
Next, analyze the environment you work in right now. What opportunities exist for your growth and success? What threats could limit your career growth?
Step 2. Now, do the same thing in Step 1 for your "Post-Degree" future after you have earned your graduate degree. IF YOU CANNOT COMPLETE STEP 2, YOU HAVE NOT SUFFICIENTLY PLANNED FOR YOUR FUTURE and therefore you need to do more research and need to think more about it.
Step 3. If you could complete step 2, than you should see the "Gap" between your present and your future. What skills, knowledge, and other resources do you need to close the gap between your present and future responsibilities, strengths, and opportunities?
Step 4. After completing Step 3, you now need to determine how an MBA will add value to you. It is possible that an increased salary as a result of job change will be sufficient "ROI" for the degree to justify itself, but you should show how a degree will allow you to reach your career goals. How will the degree enhance your skills and opportunities and help you overcome your weaknesses and external threats? If you can complete Step 4 than you should be ready to explain what your goals are, why you want a degree, and the relationship between your past and future career, as well as your strengths and weaknesses.
The above table will also help you answer such common interview questions as: Where do you want to work after you finish your degree? Why do you want an MBA (or other degree)? What are you strengths? What are your weaknesses? What are your goals? Thinking about these issues now will help you to develop a fully worked-out strategy for how you will best present yourself both in the application and in an interview.
ARE YOUR GOALS HOT?
Making career goals exciting requires thinking about whether your goals are compelling. Admissions committees ask applicants to write about their goals after graduate school, but can applicants actually know what will be on the cutting-edge in two or three years? While many applicants will be able to successfully apply with relatively standard goals ("I want to be a consultant because..."), communicating aspirations requires going beyond the typical.
Be informed. Columbia Admissions needs to believe you know what you are talking about. If you are changing careers, no one expects you to be an expert, but you should come across as having a clear plan based on real research into your future. If you are planning on staying in your present industry, you should be well informed not only about the companies you have worked for, but about the industry as a whole. If you are not already doing so, read industry related publications and network.
Those who are changing fields should most certainly read industry related publications in their intended field. Additionally I suggest conducting informational interviews with at least one peer level and one senior level person in that field. Conduct a peer level interview to get a good idea of what it would be like to actually work in that industry. Conduct a senior level interview to get the perspective of someone who can see the big picture and all the little details as well.
Don't know anyone in your intended field? Network! One great way to start is through LinkedIn. Another is by making use of your undergraduate alumni network and/or career center.
LEARN WHAT IS HOT. No matter whether you are changing fields or not, learn what is hot now and try to figure out what will be hot by the time you graduate. Now, of course, this is just a plan and chances are that what is hot in your industry or field now may very well be cold in the future. The point is to come across to Columbia Adcom as someone who is not only well informed, but has CUTTING-EDGE knowledge. Some great general sources for learning what is hot: Harvard Working Knowledge, Harvard Business Review, University of Chicago GSB's Working Papers, The University of Chicago's Capital Ideas, Stanford Social Innovation Review, Knowledge @ Wharton, and MIT Sloan Management Review.
You may also want to do a search on itunes for podcasts: My favorites are Entrepreneurial Thought Leaders (from the Stanford School of Engineering, but totally relevant) Net Impact, Chicago GSB Podcast Series, and Harvard Business IdeaCast. INSEAD, IMD, LBS, and Wharton also have podcasts.
LinkedIn Answers: I would suggest that everyone join LinkedIn and make use of LinkedIn Answers. LinkedIn Answers is a great way to tap into cutting edge expertise (including my admissions advice!). Follow LinkedIn's rules and you will often be able to obtain excellent information.
Hoovers: For information about specific companies, Hoovers is just a great way to learn about key facts including competitors (a very useful way of knowing who else you might want to work for and to learn about an industry). While primarily focused on the US, Hoovers does have listings for companies worldwide.
Vault: For scope of coverage, this site is a must. Vault includes both career and admissions information. It includes both company specific and industry-wide information.
Other sources: Read magazines, websites, and books that relate to your intended field.
2. Master Classes are the epitome of bridging the gap between theory and practice at Columbia Business School. View link below. Please provide an example from your own life in which practical experience taught you more than theory alone. (Recommended 500 word limit) http://video.google.com/videoplay?docid=-4698876883776961370&hl=en
Before doing anything, watch the Master Class video. If, at the end of the video, you are not highly motivated by what you have seen, don't apply to Columbia and reconsider whether you really want an MBA. From my perspective, the video does an excellent job of selling Columbia, of differentiating it from other top schools (see the HBS Case Study video for an interesting contrast), and of informing the viewer about exactly what practice is. The message is clear: Columbia will teach you how to do business, go elsewhere (HBS for case studies and Chicago GSB for lectures, perhaps) if you primarily want to learn business theory.
At first glance, some might find this essay question difficult, but actually it is rather simple:
1. Pick an experience in your own life where you learned more from practice than theory.
2. State what the theory was.
3. Show how practice was a better teacher.
4. Describe what you learned.
5. Describe the outcome. This is not stated, but the proof of practice is in the result.
6. Keep in mind that you do not need to talk about the video or the Master Classes when answering this question. It is, of course, worth mentioning the Master Classes in Essay 1. You can view the Master Class Course Descriptions on the Columbia website.
Given that essay three is about team failure, I suggest you select an accomplishment for essay two and not a team story. It might be personal or professional. Obviously it should only be academic if the point is to show how you had to go beyond theory. Many applicants will probably write on a professional accomplishment story where they had to think and act outside of the box. This is quite a reasonable choice. Some applicants might write on something personal and it is possible for this topic to work but if that is the case, then you should be sure that what you learned and what the story reveals about you are both very significant.
3. Please provide an example of a team failure of which you've been a part. If given a second chance, what would you do differently? (Recommended 500 word limit)
This question combines two common topics- failure and teams.
I think the reason that business schools ask about failure is because they want to see that you have the ability to learn from errors and/or problems. Some readers will find reviewing my analysis of Wharton's failure question helpful.
Clearly, teams play an important role both in most professionals lives and at most business schools. Assessing your potential as a team leader and a team player is an important way for admissions to determine whether you will fit in their program and have the kind of predisposition to succeed professionally afterwards. It is quite a change for Columbia to be asking about teamwork ability per se, but as you look at Columbia's curriculum you will see that teamwork plays an important part in the classroom.
I think it is important that we read what is written here very closely as it will help you see that there are multiple correct ways to answer this question.
First, keep in mind that you may not necessarily have been the cause of the failure because it just simply says you are a part of a team that failed. Therefore the team will be one where you are the team leader or a team member.
Second, given that they are asking specifically about a team failure, your failure should be one where the team itself was at fault. This might seem like an obvious point, but many weak answers to this question will focus on a failure and then focus on the team as at best a secondary consideration. Make sure that your essay is one where the team aspect of the story is strong.
Third, the team could be a failure in one of two ways. One option is that the team could simply have failed to complete its external objectives due to a problem or problems relating to the composition, actions, and/or dynamics of the team itself. For example, a team fails to create a new business model due to the fact that the team leader cannot effectively manage the diverse perspectives of her team members. Another is that the team could have succeeded at its external objectives, but you might perceive it as failure due to a problem with the team. For instance, you successfully led a team to complete a project, but by the end of the project, the team members complain that you did not effectively share project responsibilities. In either case, the basic structure for this essay would most likely be:
1. Clearly state what kind of team you were on.
2. Clearly state your role on the team.
3. Explain how the team failed.
4. Explain what you learned from the failure.
5. Explain what you would do differently if you were in the same situation.
Fourth, when you think about what you learned and what you would do differently think deeply about it because you will be revealing the depth of your thinking (perhaps your EQ) about teams. Assume that the reason Columbia is asking this question is because they are looking for more students who will be effective team leaders and team players.
4. (Optional) Is there any further information that you wish to provide to the Admissions Committee? (Please use this space to provide an explanation of any areas of concern in your academic record or your personal history.)
As with other school's optional questions, do not put an obvious essay for another school here. If you have negative issues of concern, see my post on the Chicago's optional essay. You can certainly write on something positive here if you think its omission will be negative for you, but before you do, ask yourself these questions:
1. If they did not ask it, do they really need to know it?
2. Will the topic I want to discuss significantly improve my overall essay set?
3. Is the topic one that would not be covered from looking at other parts of my application?
4. Is the essay likely to be read as being a specific answer for Columbia and not an obvious essay for another school?
If you can answer "Yes!" to all four questions, it might be a good topic to write about, but my suggestion is to keep it brief so as to be consistent with the length for the other essays, ideally around 100-500 words.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス
MBA留学 ビジネススクール カウンセリング コンサルティング コロンビア・ビジネス・スクール エッセイ
July 29, 2008
Admissions Officer Q&A: Indian School of Business
While my blog is basically focused on American and European schools, I am pleased to offer my first post on one of Asia's rising stars, the Indian School of Business (ISB) in Hyderabad. Given the long-term growth potential of India and the incredible talent of its entrepreneurs, I expect that interest in studying at ISB on the part of both the world's best Indian and non-Indian applicants will only increase with time.
ADAM: While I understand why ISB has to issue a PGPM instead of an MBA, for readers not familiar with the way the Indian government regulates educational institutions, can you explain it?
HIMA: Government regulations ISB believes merit is the only criteria on which students should be selected. ISB has always emphasized on selecting the highest quality of students irrespective of gender, caste or economic background and wishes to maintain this independence in selection. In India you need to be a university or deemed university to issue a masters degree but this will involve coming under the purview of Government regulations.
ADAM: How important are the application essays in determining who to admit?
HIMA: Application essays give us an insight into a students, leadership potential, maturity of thinking, analytical ability, diversity to the class, etc,. They help us in gaining a holistic perspective of the student, so are very crucial. Many times good essays, validated by interview have been responsible for admission keeping aside other scores.
ADAM: How important are recommendations? What constitutes a great recommendation?
HIMA: Very important. A potential students quality of work, career progression, initiative, crisis management skills are garnered from his Recommendations. Recommendations need to be honest, straight forward information on a student not glorified endorsements. A recommendation which gives a balanced view of the student strengths and weaknesses, throws light on his achievements and failures, shows his skill set is good.
ADAM: How important is the interview?
HIMA: Again very important and the deciding factor as only 40% of students get the offer after an interview.
ADAM: How important are campus visits? Do you keep track of who visits? Does it impact their chances for admission?
HIMA: Campus visits help a prospective applicant to see the institute and make up his mind. We do keep track of who visits but our decisions are not influenced by these visits.
ADAM: Can you provide my readers with some idea of how difficult it is to get into ISB?
HIMA: The competition varies from year to year. So, it is very difficult to give any concrete answer to this question. But a guesstimate would be 1:10.
ADAM: What changes to do you expect to see at ISB in the coming years?
HIMA: There are quite a few things on the anvil, in the near future we hope to
- Establish the next Research Centre of Excellence in Strategic Marketing
- Begin a new campus at Mohali in the northern part of India
- Start a pre-doctoral and Ph.D. programmes
ADAM: Can applicants get in touch with alums and current students? How?
HIMA: Yes. The applicant just needs to send an e-mail to the admissions office at pgpadmissions@isb.edu and they will put him in touch with a current student or alum.
ADAM: Can applicants get in touch with faculty members who they have a strong desire to work with?
HIMA: This can be handled on a case by case basis, where students request to meet with faculty prior to admission can be forwarded to faculty for their permission.
ADAM: Is there anything else you would like us to know about ISB?
HIMA: ISB is a young not for profit organization set up to develop research for India and the emerging economies the Post Graduate Programme at ISB is just the flagship programme. We are the largest in Asia in Executive Education and we have six centres of excellence focused on generating research for the new economies. The research centres are excellent exposure for students to gain a glimpse into the latest concepts in emerging markets – The Bottom of the Pyramid laboratory on campus is an example.
------------------------------------------------------------------------------------
I want to thank Hima for taking the time to answer my questions.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス
ビジネススクール, MBA留学
The ISB's Ch. Hima Bindu, Assistant Director - Admissions and Financial Aid, was kind enough to answer my questions regarding the Post Graduate Program in Management (PGPM). The PGPM, equivalent to and recognized as an MBA is an intensive one-year program that begins in April. In addition to the interview below, those interested in learning more about the PGPM should visit the program's very informative website.
----------------------------------------------------------------------------------
ADAM: To be honest, I first became aware of ISB when one of my former clients, a Kellogg student, told me that he had an amazing time as an exchange student at ISB. Earlier this year, when I started looking at MBA starting salaries provided by FT, I realized that ISB had one of the best ROI's of any program worldwide. How has ISB become so good at placing its students in such a short time?
HIMA: We can attribute our success to three factors:
------------------------------
ADAM: To be honest, I first became aware of ISB when one of my former clients, a Kellogg student, told me that he had an amazing time as an exchange student at ISB. Earlier this year, when I started looking at MBA starting salaries provided by FT, I realized that ISB had one of the best ROI's of any program worldwide. How has ISB become so good at placing its students in such a short time?
HIMA: We can attribute our success to three factors:
- The quality of education and highly skilled students at the ISB. The students at ISB are high achieving professionals with high caliber academic backgrounds and work experience that, recruiters vie to hire them after a year at the ISB.
- The extensive corporate network we have through our Board.
- A dedicated placement team which works all year round. From getting the best companies on campus to helping a student in resume-writing and presentation skills. Also, this department looks into any specific requirement that a students may have. This year, we have a separate cell to place students with high work experience.
ADAM: ISB'S Post Graduate Program in Management (PGM) is presently ranked 20th in FT's ranking of MBA Program's Worldwide. Considering that the PGPM only started in 2001, what do you think explains ISB's ranking?
HIMA: There are quite a few factors which collectively contributed to this some of which are
- Career progression of alumni
- The quality of ISB faculty
- Research credentials of ISB
- Strong industry and institute interaction
-The strong class profile over the years strong not only on academic achievements but also on diversity
ADAM: For many readers of this blog, who are mostly thinking about attending schools in Europe and the US, their most likely point of contact with ISB will be either on exchange programs to ISB or by meeting ISB exchange students at their schools. Could you explain a little bit about how ISB exchange programs work? More specifically: (1) Why would someone want to do an exchange program at ISB? (2) How important is the exchange program for students at ISB?
HIMA: Students from foreign countries and universities who come to ISB for an exchange programme, get to have a first-hand knowledge of the Indian business scenario. They can apply the management principles that they learn in class to the Indian context. The Indian economy is gradually becoming strong and buoyant and any corporation worth its salt is clamouring for a slice of the Indian market. So, this is just the right time for a neophyte in business practices to hone his skills right here in India.
ADAM: A number of my readers are from India, but generally find me because they are applying to American and/or European schools. Why would you encourage them to consider ISB?
HIMA: Again, the answer to this Q. is pretty much the same as above. For precisely the same reason that India is gradually becoming the hub of the global economies and there's is nothing like learning
the ropes of the trade in India itself. A happening economy with a potential for large markets of the future. The ISB offers global faculty from Wharton, Kellogg and London Business School. They should consider ISB for a chance to learn from faculty which is world class and curriculum which is contemporary.- Career progression of alumni
- The quality of ISB faculty
- Research credentials of ISB
- Strong industry and institute interaction
-The strong class profile over the years strong not only on academic achievements but also on diversity
ADAM: For many readers of this blog, who are mostly thinking about attending schools in Europe and the US, their most likely point of contact with ISB will be either on exchange programs to ISB or by meeting ISB exchange students at their schools. Could you explain a little bit about how ISB exchange programs work? More specifically: (1) Why would someone want to do an exchange program at ISB? (2) How important is the exchange program for students at ISB?
HIMA: Students from foreign countries and universities who come to ISB for an exchange programme, get to have a first-hand knowledge of the Indian business scenario. They can apply the management principles that they learn in class to the Indian context. The Indian economy is gradually becoming strong and buoyant and any corporation worth its salt is clamouring for a slice of the Indian market. So, this is just the right time for a neophyte in business practices to hone his skills right here in India.
ADAM: A number of my readers are from India, but generally find me because they are applying to American and/or European schools. Why would you encourage them to consider ISB?
HIMA: Again, the answer to this Q. is pretty much the same as above. For precisely the same reason that India is gradually becoming the hub of the global economies and there's is nothing like learning
ADAM: While I understand why ISB has to issue a PGPM instead of an MBA, for readers not familiar with the way the Indian government regulates educational institutions, can you explain it?
HIMA: Government regulations ISB believes merit is the only criteria on which students should be selected. ISB has always emphasized on selecting the highest quality of students irrespective of gender, caste or economic background and wishes to maintain this independence in selection. In India you need to be a university or deemed university to issue a masters degree but this will involve coming under the purview of Government regulations.
ADAM: How important are the application essays in determining who to admit?
HIMA: Application essays give us an insight into a students, leadership potential, maturity of thinking, analytical ability, diversity to the class, etc,. They help us in gaining a holistic perspective of the student, so are very crucial. Many times good essays, validated by interview have been responsible for admission keeping aside other scores.
ADAM: How important are recommendations? What constitutes a great recommendation?
HIMA: Very important. A potential students quality of work, career progression, initiative, crisis management skills are garnered from his Recommendations. Recommendations need to be honest, straight forward information on a student not glorified endorsements. A recommendation which gives a balanced view of the student strengths and weaknesses, throws light on his achievements and failures, shows his skill set is good.
ADAM: How important is the interview?
HIMA: Again very important and the deciding factor as only 40% of students get the offer after an interview.
ADAM: How important are campus visits? Do you keep track of who visits? Does it impact their chances for admission?
HIMA: Campus visits help a prospective applicant to see the institute and make up his mind. We do keep track of who visits but our decisions are not influenced by these visits.
ADAM: Can you provide my readers with some idea of how difficult it is to get into ISB?
HIMA: The competition varies from year to year. So, it is very difficult to give any concrete answer to this question. But a guesstimate would be 1:10.
ADAM: What changes to do you expect to see at ISB in the coming years?
HIMA: There are quite a few things on the anvil, in the near future we hope to
- Establish the next Research Centre of Excellence in Strategic Marketing
- Begin a new campus at Mohali in the northern part of India
- Start a pre-doctoral and Ph.D. programmes
ADAM: Can applicants get in touch with alums and current students? How?
HIMA: Yes. The applicant just needs to send an e-mail to the admissions office at pgpadmissions@isb.edu and they will put him in touch with a current student or alum.
ADAM: Can applicants get in touch with faculty members who they have a strong desire to work with?
ADAM: Is there anything else you would like us to know about ISB?
------------------------------------------------------------------------------------
I want to thank Hima for taking the time to answer my questions.
Questions? Write comments or contact me directly at adammarkus@gmail.com. Please see my FAQ regarding the types of questions I will respond to.
-Adam Markus
アダム マーカス
ビジネススクール, MBA留学
July 26, 2008
MITSloan在校生・卒業生による、MBA受験生の皆様を対象とした学校説明会を開催します
I would recommend that Japanese interested in attending MIT Sloan attend the event below. (CLICK HERE FOR FALL 2009 MIT SLOAN CLASS OF 2011 ESSAY QUESTION ANALYSIS.)
-Adam
MITSloan在校生・卒業生による、MBA受験生の皆様を対象とした学校説明会を開催します。
日程:8月9日(土)
時間:15:00 (14:30受付開始)
場所:ドイツ銀行 山王パークタワー19階ROOM1
説明会の詳細および参加申込はこちらから。座席に限りがありますので、お早めにお申込下さい。
http://web.mit.edu/sloanjapan/101/
-Adam
MITSloan在校生・卒業生による、MBA受験生の皆様を対象とした学校説明会を開催します。
日程:8月9日(土)
時間:15:00 (14:30受付開始)
場所:ドイツ銀行 山王パークタワー19階ROOM1
説明会の詳細および参加申込はこちらから。座席に限りがありますので、お早めにお申込下さい。
http://web.mit.edu/sloanjapan/101/
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